Global Smart Advertising Market by Product (Digital Billboard, Digital Poster, Interactive Kiosk) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

Global smart advertising market value was USD 655.1 million in 2018. It is expected to grow at 19.4% between 2019 and 2025. Smart advertising is quickly gaining popularity. It is now the preferred form of advertising for companies in multiple industries, including automotive, gaming and entertainment. Smart advertising allows marketers to target customers based on multiple attributes, such as age, location and interests. This increases user engagement.

Digital Out-of-Home companies can now identify potential customers and provide customized advertising content thanks to technological advances in areas like AI (AI), machine-learning (ML), sensor-fusion (ML), and big data analytics. These technologies also allow DOOH companies to analyze large amounts of customer data in order to evaluate their response to advertising campaigns. Globally, the rapidly expanding wireless internet connectivity infrastructure as well as the availability of video content managing systems play a key role in the increasing adoption of smart advertising by corporations.

Smart advertising is a combination of three technologies: immersive media and device motion and AI. These technologies work together to help companies increase customer engagement and drive consumers to the company’s website or online store. Smart advertising reacts dynamically to its environment, receiving and sending data through an information network. This plays a major role in generating consumer interest and increasing company's conversion rate. Smart advertising is expected to gain popularity as there are more people who understand the benefits.

Market growth is expected to be significant over the forecast period due to advertisers' increasing focus on hyper-targeted advertising models to deliver targeted content to specific consumer segments. The standardization of digital display networks is expected to lead to the adoption of programmatic media buying and Real Time Bidding (RTB) models by the advertising industry. These advancements will also propel the development and standardization of ad networks and ad exchanges. They are also expected to drive the demand-side platform (DSP) and supply-side platform (SSP), which will allow for greater automation and efficiency across the smart advertising market.

The stringent data privacy and protection regulations, such as the General Data Protection Regulation in Europe (GDPR), are expected to have a significant effect on the collection, storage and use of customer data to deliver personalized advertisements. DoOH media companies must ensure that smart digital displays don't interfere with or affect critical radio communication systems at airports and stations. The Federal Communications Commission (FCC), in the United States, has established stringent emission and electromagnetic interference standards for smart digital display manufacturers.

Component Insights

The market for smart advertising is segmented by the component. It can be divided into hardware, software and services. In 2018, the market was dominated by the hardware segment. This market was dominated by the hardware segment in 2018.

DOOH media companies have been focusing on the integration of high-definition cameras and advanced sensors like smoke, vibration, proximity, and vibration into their digital displays to improve the delivery and effectiveness of personalized advertising content. These hardware systems are backed by Machine Learning (ML) and Artificial Intelligence(AI). They play a significant role in the identification of and classification customers based on many attributes like age, gender, mood, location, and more. These factors are key to the success of the hardware market.

Product Insights

The market for smart advertising can be divided based on product. It is classified into the interactive booth, digital posters, digital billboard and others. In 2018, the digital billboard market dominated due to OOH media companies' increased focus on digital billboards. These billboards have wireless connectivity and can be connected to a variety sensors. These smart billboards can also be a key component of smart city initiatives. They provide a significant revenue generation opportunity for local municipalities.

The fastest-growing segment in the forecast is the digital poster segment. Digital posters are being used in more commercial and private places, such as shopping malls, community centers, business centers, and other commercial locations. The market is expected to grow due to the increased use of digital posters for transit advertising, such as buses and city metros, and street-side advertising.

End-Use Information

The market for smart advertising can be divided by end-use. It is classified as corporate, education, government and food & drink. In 2018, the market was dominated by the corporate segment, and it is expected to continue to grow over the forecast period. Multi-national corporations and large-scale businesses with significant regional or global presence can account for the segment's growth. Smart advertising will play a crucial role in enabling corporations to increase their reach and consumer engagement at important public destinations as well as in improving their consumer interactions.

DOOH network operators also focus on the integration advanced electronic and information-communication technologies like AI, ML and sensors in traditional digital displays. This technology has allowed media agencies and advertisers to be creative and create engaging advertisements to increase customer awareness and drive conversions. The corporate sector is now the most prominent adopter of smart advertisement to inform consumers about new offerings, offer discounts and communicate effectively with the market.

Regional Insights

In 2018, the North American smart advertising market dominated the global market. The key growth drivers for the market are the presence of many leading DOOH media companies, high advertising spend by companies, and high-speed wireless internet infrastructure. Smart advertising is also being adopted in North America by companies that are quick to adopt new technologies for customer engagement and business expansion.

Over the forecast period, the Asia Pacific smart advertising market will be the fastest growing regional market. Multinational companies are focusing more on creative advertising in order to be present in emerging and high-potential economies like China and India. The region is expected to see a steady rise in investments in high-speed internet infrastructure and a growing number of smart cities initiatives. Additionally, major electronic component manufacturer in the region will drive digital displays and other smart advertising products.

Smart Advertising Market Share Insights

Lamar Advertising Company and OUTFRONT Media Inc. are key players in this market. Clear Channel Outdoor Holdingss, Inc., CIVIQ Smartscapes and Clear Channel Outdoor Holdingss, Inc., Exterion Media UK) Limited, JCDecaux Group. Include Ltd.., Intersection., IKE Smart City. Changing Environments Inc.. are also key players. These market players are developing innovative solutions to increase the use of smart advertising and DOOH by corporations worldwide. JCDecaux Group, for example, launched Viewed Impressions For Out Of Home (VIOOH) in 2018. This global platform allows programmatic trading of DOOH advertising. VIOOH allows clients to personalize advertising content for specific locations using a custom Content Management System (CMS).

Other companies are also working to expand their digital display networks in order to provide smart advertising services. JCDecaux, for example, acquired APN Outdoor in Australia, which is an OOH media company. The acquisition allowed the former to expand its operations into the highly-potential Australian market. Clear Channel Outdoor Holdings Inc., a specialized outdoor advertising firm that focuses on digital ads on streets and in airports, is now incorporated. It has approximately 14,000 digital displays in 30 countries and a large global business network. Exterion Media Limited (UK) Limited is also present in Europe, including France, Spain and the Netherlands. It also provides data and research services to analyze the effectiveness of advertising campaigns.

Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional and country level and offers an analysis of industry trends for each sub-segment from 2016 to 2025. Grand View Research has divided the global smart advertising market report by component, product, region, and end-use.

• Component Outlook (Revenue USD Million, 2016-2025)

  • Hardware

  • Software

  • Services

• Product Outlook (Revenue USD Million, 2016-2025)

  • Interactive Kiosk

  • Digital Billboard

  • Digital Poster

  • Other

• End-Use Outlook, Revenue, USD Million, 2016-2025

  • Corporate

  • Government

  • Education

  • Food & Beverage

  • Other

• Regional Outlook (Revenue USD Million, 2016-2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • Middle East & Africa

Up Market Research published a new report titled “Smart Advertising Market research report which is segmented by Product (Digital Billboard, Digital Poster, Interactive Kiosk), By Players/Companies Lamar Advertising Company, promotions, time, Clear Channel Outdoor Holdings, day, Captivate These market players are working on developing innovative solutions to improve the adoption of DOOH and smart advertising by corporates worldwide For instance, in 2018, Intersection, CIVIQ Smartscapes, Inc, JCDecaux Group launched the Viewed Impressions for Out Of Home (VIOOH), events using a custom-built Content Management System (CMS), IKE Smart City, Exterion Media (UK) Limited, Include Ltd, a global platform to enable programmatic trading of DOOH advertising VIOOH will also enable clients to personalize the advertising content for specific locations based on geolocation, Changing Environments Inc, OUTFRONT Media Inc, JCDecaux Group”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Smart Advertising Market Report Segments:

The market is segmented by Product (Digital Billboard, Digital Poster, Interactive Kiosk).

Smart Advertising Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Smart Advertising Market

Overview of the regional outlook of the Smart Advertising Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Smart Advertising Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Smart Advertising Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Digital Billboard

                2. Digital Poster

                3. Interactive Kiosk

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Smart Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Smart Advertising Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.