Global Premium Messaging Market by Application (Hospitality, Shipping & Logistics, Outsourcing, Entertainment & Media, Retail, BFSI), by Product (A2P MMS, A2P SMS, P2A MMS, P2A SMS) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
Industry Insights
Premium messaging service allows users to use third-party messaging services that charge standard text messaging rates. These fees can be used to send content to the user's mobile phone or to participate in a program. Shortcodes are used to send and receive text or multimedia messages from programs.
The primary stakeholders in the premium messaging market are mobile network providers, mobile content designers, telecommunication regulatory authorities and authorities, as well as software developers and message integrators and aggregators. Mobile marketers, enterprises and mobile content developers have made premium messaging a major market for Mobile Network Operators (MNOs), SMS aggregators and content providers. Premium messaging is used by MNOs as a value-added services, which allows them to increase their Average Revenue per Users (ARPU).
The premium messaging market is seeing significant growth due to increased use of SMS for business communications, both for marketing and operational purposes. Also, premium messages' costs are decreasing. The changing customer relationship management (CRM) strategies will allow premium messaging to expand into many business sectors. Premium messaging will continue to grow due to the widespread availability of text messages, which is due to their compatibility with all handsets. Premium messaging services are preferred by customers because they are easy to use, generate interest in the services and offer value. The premium messaging market will be affected by the rise in popularity of social messaging platforms. The premium messaging market will be affected by mobile spam and instant messaging over the forecast period.
Product Insights
The market can be divided into Premium SMS (PSMS), and Premium MMS(PMMS) based on product. Premium messages can be classified based on origin and termination into Application to Person and Person to Application. A2P messaging is where messages are originated from the service provider and sent to a mobile subscriber. A2P messaging can be used by many applications, including banks, financial institutions and social networks, entertainment, travel agents as well as hotel booking sites, internet service providers, satellite television providers and mobile service providers. P2A messaging is where messages are originated from mobile subscribers and sent to the service provider's app. P2A messaging can be used in applications like competitions, opting-in subscriptions and media voting.
Application Insights
Banking, Financial Services, and Insurance are the key application segments. Media & Entertainment, media & entertainment, media & hospitality, outsourcing, retail, shipping & logistics and shipping & logistic are also important segments. Premium messaging informs customers about transaction notifications, payment reminders and premium dues. It also provides information on new offers, insurance alerts, and other important information. The service allows customers to subscribe or participate in competitions, quizzes or programs, as well as voting. The service can be used to inform customers about promotions by hotel, travel, and tourism companies, and send booking details. In outsourcing activities, premium messaging is a great tool. It allows companies to connect with customers, employees, and consultants. This service allows retail store owners to communicate with customers and partners. The premium messaging service is gaining a lot of popularity in shipping and logistics. Customers and companies can track the status of their shipment easily.
Regional Insights
Sprint, T-Mobile and AT&T have stopped billing premium SMS customers in 45 states. The growth of mobile subscribers in the region will be a major driver for the premium messaging market. Long Term Evolution (LTE), solutions are a hallmark of the telecommunications market in Japan and Korea.
Competitive Insights
In order to be competitive in the premium messaging market, aggregators bundle their services and form partnerships and agreements with one another. Pay-by-message is an option for smaller companies that operate at lower volumes. This can be done by buying batches of credits. Companies such as Sybase 365, OpenMarket and mBlox charge a monthly fee of a few thousand dollar regardless of how much they use the service. They charge a per-message fee, however, which is significantly lower than the monthly service fee. Other market players include AMD Telecom SA and Infobip Plt. Dialogue Communications Ltd. Mobicage NV, Symsoft AB and V3Mobi Communications Pvt. Ltd.
Up Market Research published a new report titled “Premium Messaging Market research report which is segmented by Application (Hospitality, Shipping & Logistics, Outsourcing, Entertainment & Media, Retail, BFSI), by Product (A2P MMS, A2P SMS, P2A MMS, P2A SMS), By Players/Companies mobile network providers, mobile content developers, telecommunication regulatory bodies and authorities, SMS aggregators MNOs use premium messaging as a value-added service, which helps in increasing their Average Revenue per User (ARPU), software developers, message integrators & aggregators Increased mobile marketing initiatives by mobile marketers and enterprises have been responsible for the transition of premium messaging into a key market for the Mobile Network Operators (MNOs), content providers”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Scope
| Report Attributes | Report Details |
| Report Title | Premium Messaging Market Research Report |
| By Application | Hospitality, Shipping & Logistics, Outsourcing, Entertainment & Media, Retail, BFSI |
| By Product | A2P MMS, A2P SMS, P2A MMS, P2A SMS |
| By Companies | mobile network providers, mobile content developers, telecommunication regulatory bodies and authorities, SMS aggregators MNOs use premium messaging as a value-added service, which helps in increasing their Average Revenue per User (ARPU), software developers, message integrators & aggregators Increased mobile marketing initiatives by mobile marketers and enterprises have been responsible for the transition of premium messaging into a key market for the Mobile Network Operators (MNOs), content providers |
| Regions Covered | North America, Europe, APAC, Latin America, MEA |
| Base Year | 2020 |
| Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
| Forecast Year | 2028 |
| Number of Pages | 211 |
| Number of Tables & Figures | 148 |
| Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Premium Messaging Market Report Segments:
The market is segmented by Application (Hospitality, Shipping & Logistics, Outsourcing, Entertainment & Media, Retail, BFSI), by Product (A2P MMS, A2P SMS, P2A MMS, P2A SMS).
Premium Messaging Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Premium Messaging Market
Overview of the regional outlook of the Premium Messaging Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The Premium Messaging Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Premium Messaging Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
1. Hospitality
2. Shipping & Logistics
3. Outsourcing
4. Entertainment & Media
5. Retail
6. BFSI
7. By Product:1. A2P MMS
2. A2P SMS
3. P2A MMS
4. P2A SMS
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Premium Messaging Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Reasons to Purchase the Premium Messaging Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Premium Messaging Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Premium Messaging Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Premium Messaging Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Premium Messaging Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Premium Messaging Market Size & Forecast, 2018-2028
4.5.1 Premium Messaging Market Size and Y-o-Y Growth
4.5.2 Premium Messaging Market Absolute $ Opportunity
Chapter 5 Global Premium Messaging Market Analysis and Forecast by Application
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Application
5.1.2 Basis Point Share (BPS) Analysis by Application
5.1.3 Absolute $ Opportunity Assessment by Application
5.2 Premium Messaging Market Size Forecast by Application
5.2.1 Hospitality
5.2.2 Shipping & Logistics
5.2.3 Outsourcing
5.2.4 Entertainment & Media
5.2.5 Retail
5.2.6 BFSI
5.3 Market Attractiveness Analysis by Application
Chapter 6 Global Premium Messaging Market Analysis and Forecast by Product
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Product
6.1.2 Basis Point Share (BPS) Analysis by Product
6.1.3 Absolute $ Opportunity Assessment by Product
6.2 Premium Messaging Market Size Forecast by Product
6.2.1 A2P MMS
6.2.2 A2P SMS
6.2.3 P2A MMS
6.2.4 P2A SMS
6.3 Market Attractiveness Analysis by Product
Chapter 7 Global Premium Messaging Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Premium Messaging Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Premium Messaging Analysis and Forecast
9.1 Introduction
9.2 North America Premium Messaging Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Premium Messaging Market Size Forecast by Application
9.6.1 Hospitality
9.6.2 Shipping & Logistics
9.6.3 Outsourcing
9.6.4 Entertainment & Media
9.6.5 Retail
9.6.6 BFSI
9.7 Basis Point Share (BPS) Analysis by Application
9.8 Absolute $ Opportunity Assessment by Application
9.9 Market Attractiveness Analysis by Application
9.10 North America Premium Messaging Market Size Forecast by Product
9.10.1 A2P MMS
9.10.2 A2P SMS
9.10.3 P2A MMS
9.10.4 P2A SMS
9.11 Basis Point Share (BPS) Analysis by Product
9.12 Absolute $ Opportunity Assessment by Product
9.13 Market Attractiveness Analysis by Product
Chapter 10 Europe Premium Messaging Analysis and Forecast
10.1 Introduction
10.2 Europe Premium Messaging Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Premium Messaging Market Size Forecast by Application
10.6.1 Hospitality
10.6.2 Shipping & Logistics
10.6.3 Outsourcing
10.6.4 Entertainment & Media
10.6.5 Retail
10.6.6 BFSI
10.7 Basis Point Share (BPS) Analysis by Application
10.8 Absolute $ Opportunity Assessment by Application
10.9 Market Attractiveness Analysis by Application
10.10 Europe Premium Messaging Market Size Forecast by Product
10.10.1 A2P MMS
10.10.2 A2P SMS
10.10.3 P2A MMS
10.10.4 P2A SMS
10.11 Basis Point Share (BPS) Analysis by Product
10.12 Absolute $ Opportunity Assessment by Product
10.13 Market Attractiveness Analysis by Product
Chapter 11 Asia Pacific Premium Messaging Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Premium Messaging Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Premium Messaging Market Size Forecast by Application
11.6.1 Hospitality
11.6.2 Shipping & Logistics
11.6.3 Outsourcing
11.6.4 Entertainment & Media
11.6.5 Retail
11.6.6 BFSI
11.7 Basis Point Share (BPS) Analysis by Application
11.8 Absolute $ Opportunity Assessment by Application
11.9 Market Attractiveness Analysis by Application
11.10 Asia Pacific Premium Messaging Market Size Forecast by Product
11.10.1 A2P MMS
11.10.2 A2P SMS
11.10.3 P2A MMS
11.10.4 P2A SMS
11.11 Basis Point Share (BPS) Analysis by Product
11.12 Absolute $ Opportunity Assessment by Product
11.13 Market Attractiveness Analysis by Product
Chapter 12 Latin America Premium Messaging Analysis and Forecast
12.1 Introduction
12.2 Latin America Premium Messaging Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Premium Messaging Market Size Forecast by Application
12.6.1 Hospitality
12.6.2 Shipping & Logistics
12.6.3 Outsourcing
12.6.4 Entertainment & Media
12.6.5 Retail
12.6.6 BFSI
12.7 Basis Point Share (BPS) Analysis by Application
12.8 Absolute $ Opportunity Assessment by Application
12.9 Market Attractiveness Analysis by Application
12.10 Latin America Premium Messaging Market Size Forecast by Product
12.10.1 A2P MMS
12.10.2 A2P SMS
12.10.3 P2A MMS
12.10.4 P2A SMS
12.11 Basis Point Share (BPS) Analysis by Product
12.12 Absolute $ Opportunity Assessment by Product
12.13 Market Attractiveness Analysis by Product
Chapter 13 Middle East & Africa (MEA) Premium Messaging Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Premium Messaging Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Premium Messaging Market Size Forecast by Application
13.6.1 Hospitality
13.6.2 Shipping & Logistics
13.6.3 Outsourcing
13.6.4 Entertainment & Media
13.6.5 Retail
13.6.6 BFSI
13.7 Basis Point Share (BPS) Analysis by Application
13.8 Absolute $ Opportunity Assessment by Application
13.9 Market Attractiveness Analysis by Application
13.10 Middle East & Africa (MEA) Premium Messaging Market Size Forecast by Product
13.10.1 A2P MMS
13.10.2 A2P SMS
13.10.3 P2A MMS
13.10.4 P2A SMS
13.11 Basis Point Share (BPS) Analysis by Product
13.12 Absolute $ Opportunity Assessment by Product
13.13 Market Attractiveness Analysis by Product
Chapter 14 Competition Landscape
14.1 Premium Messaging Market: Competitive Dashboard
14.2 Global Premium Messaging Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 mobile network providers
14.3.2 mobile content developers
14.3.3 telecommunication regulatory bodies and authorities
14.3.4 SMS aggregators MNOs use premium messaging as a value-added service
14.3.5 which helps in increasing their Average Revenue per User (ARPU)
14.3.6 software developers
14.3.7 message integrators & aggregators Increased mobile marketing initiatives by mobile marketers and enterprises have been responsible for the transition of premium messaging into a key market for the Mobile Network Operators (MNOs)
14.3.8 content providers
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Premium Messaging Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Premium Messaging Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Premium Messaging Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Premium Messaging Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Premium Messaging Market Size & Forecast, 2018-2028
4.5.1 Premium Messaging Market Size and Y-o-Y Growth
4.5.2 Premium Messaging Market Absolute $ Opportunity
Chapter 5 Global Premium Messaging Market Analysis and Forecast by Application
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Application
5.1.2 Basis Point Share (BPS) Analysis by Application
5.1.3 Absolute $ Opportunity Assessment by Application
5.2 Premium Messaging Market Size Forecast by Application
5.2.1 Hospitality
5.2.2 Shipping & Logistics
5.2.3 Outsourcing
5.2.4 Entertainment & Media
5.2.5 Retail
5.2.6 BFSI
5.3 Market Attractiveness Analysis by Application
Chapter 6 Global Premium Messaging Market Analysis and Forecast by Product
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Product
6.1.2 Basis Point Share (BPS) Analysis by Product
6.1.3 Absolute $ Opportunity Assessment by Product
6.2 Premium Messaging Market Size Forecast by Product
6.2.1 A2P MMS
6.2.2 A2P SMS
6.2.3 P2A MMS
6.2.4 P2A SMS
6.3 Market Attractiveness Analysis by Product
Chapter 7 Global Premium Messaging Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Premium Messaging Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Premium Messaging Analysis and Forecast
9.1 Introduction
9.2 North America Premium Messaging Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Premium Messaging Market Size Forecast by Application
9.6.1 Hospitality
9.6.2 Shipping & Logistics
9.6.3 Outsourcing
9.6.4 Entertainment & Media
9.6.5 Retail
9.6.6 BFSI
9.7 Basis Point Share (BPS) Analysis by Application
9.8 Absolute $ Opportunity Assessment by Application
9.9 Market Attractiveness Analysis by Application
9.10 North America Premium Messaging Market Size Forecast by Product
9.10.1 A2P MMS
9.10.2 A2P SMS
9.10.3 P2A MMS
9.10.4 P2A SMS
9.11 Basis Point Share (BPS) Analysis by Product
9.12 Absolute $ Opportunity Assessment by Product
9.13 Market Attractiveness Analysis by Product
Chapter 10 Europe Premium Messaging Analysis and Forecast
10.1 Introduction
10.2 Europe Premium Messaging Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Premium Messaging Market Size Forecast by Application
10.6.1 Hospitality
10.6.2 Shipping & Logistics
10.6.3 Outsourcing
10.6.4 Entertainment & Media
10.6.5 Retail
10.6.6 BFSI
10.7 Basis Point Share (BPS) Analysis by Application
10.8 Absolute $ Opportunity Assessment by Application
10.9 Market Attractiveness Analysis by Application
10.10 Europe Premium Messaging Market Size Forecast by Product
10.10.1 A2P MMS
10.10.2 A2P SMS
10.10.3 P2A MMS
10.10.4 P2A SMS
10.11 Basis Point Share (BPS) Analysis by Product
10.12 Absolute $ Opportunity Assessment by Product
10.13 Market Attractiveness Analysis by Product
Chapter 11 Asia Pacific Premium Messaging Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Premium Messaging Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Premium Messaging Market Size Forecast by Application
11.6.1 Hospitality
11.6.2 Shipping & Logistics
11.6.3 Outsourcing
11.6.4 Entertainment & Media
11.6.5 Retail
11.6.6 BFSI
11.7 Basis Point Share (BPS) Analysis by Application
11.8 Absolute $ Opportunity Assessment by Application
11.9 Market Attractiveness Analysis by Application
11.10 Asia Pacific Premium Messaging Market Size Forecast by Product
11.10.1 A2P MMS
11.10.2 A2P SMS
11.10.3 P2A MMS
11.10.4 P2A SMS
11.11 Basis Point Share (BPS) Analysis by Product
11.12 Absolute $ Opportunity Assessment by Product
11.13 Market Attractiveness Analysis by Product
Chapter 12 Latin America Premium Messaging Analysis and Forecast
12.1 Introduction
12.2 Latin America Premium Messaging Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Premium Messaging Market Size Forecast by Application
12.6.1 Hospitality
12.6.2 Shipping & Logistics
12.6.3 Outsourcing
12.6.4 Entertainment & Media
12.6.5 Retail
12.6.6 BFSI
12.7 Basis Point Share (BPS) Analysis by Application
12.8 Absolute $ Opportunity Assessment by Application
12.9 Market Attractiveness Analysis by Application
12.10 Latin America Premium Messaging Market Size Forecast by Product
12.10.1 A2P MMS
12.10.2 A2P SMS
12.10.3 P2A MMS
12.10.4 P2A SMS
12.11 Basis Point Share (BPS) Analysis by Product
12.12 Absolute $ Opportunity Assessment by Product
12.13 Market Attractiveness Analysis by Product
Chapter 13 Middle East & Africa (MEA) Premium Messaging Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Premium Messaging Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Premium Messaging Market Size Forecast by Application
13.6.1 Hospitality
13.6.2 Shipping & Logistics
13.6.3 Outsourcing
13.6.4 Entertainment & Media
13.6.5 Retail
13.6.6 BFSI
13.7 Basis Point Share (BPS) Analysis by Application
13.8 Absolute $ Opportunity Assessment by Application
13.9 Market Attractiveness Analysis by Application
13.10 Middle East & Africa (MEA) Premium Messaging Market Size Forecast by Product
13.10.1 A2P MMS
13.10.2 A2P SMS
13.10.3 P2A MMS
13.10.4 P2A SMS
13.11 Basis Point Share (BPS) Analysis by Product
13.12 Absolute $ Opportunity Assessment by Product
13.13 Market Attractiveness Analysis by Product
Chapter 14 Competition Landscape
14.1 Premium Messaging Market: Competitive Dashboard
14.2 Global Premium Messaging Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 mobile network providers
14.3.2 mobile content developers
14.3.3 telecommunication regulatory bodies and authorities
14.3.4 SMS aggregators MNOs use premium messaging as a value-added service
14.3.5 which helps in increasing their Average Revenue per User (ARPU)
14.3.6 software developers
14.3.7 message integrators & aggregators Increased mobile marketing initiatives by mobile marketers and enterprises have been responsible for the transition of premium messaging into a key market for the Mobile Network Operators (MNOs)
14.3.8 content providers
Segments Covered in the Report
The global Premium Messaging market has been segmented based on
By Application
The global Premium Messaging market has been segmented based on
By Application
- Hospitality
- Shipping & Logistics
- Outsourcing
- Entertainment & Media
- Retail
- BFSI
- A2P MMS
- A2P SMS
- P2A MMS
- P2A SMS
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- mobile network providers
- mobile content developers
- telecommunication regulatory bodies and authorities
- SMS aggregators MNOs use premium messaging as a value-added service
- which helps in increasing their Average Revenue per User (ARPU)
- software developers
- message integrators & aggregators Increased mobile marketing initiatives by mobile marketers and enterprises have been responsible for the transition of premium messaging into a key market for the Mobile Network Operators (MNOs)
- content providers
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