Global Personal Lubricant Market by Type (Silicone-Based, Water-Based, Oil-Based), by Distribution Channel (E-commerce, Drug Stores) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global personal lubricant sales were valued at USD 894 millions in 2018. They are expected to grow at an 8.1% CAGR over the forecast period. The market is expected to grow due to growing demand for these products in order reduce vaginal dryness, and erectile dysfunction. Both men and women have reported that personal oils (lubes) can enhance their sexual experience.

In recent years, both sex workers and Men Who Have Sex with Men (MSM), have been using lubricants to help reduce the discomfort of intercourse. According to the U.S. Census and Simmons National Consumer Survey (NHCS), 49.92 Million Americans used personal lubricants in 2018.

Lubricants can enhance the sexual experience and also improve sexual health. Prior to the availability of personal lubricants commercially available, medicated lubricants like K-Y Jelly or Replens were used to treat vaginal dryness. Excessive dryness during intercourse can cause a vaginal leakage, which can make women more susceptible to sexually transmitted infections (STIs). Lubricants enable women to have intercourse without irritation to their genitals. The personal lubricant has become a popular product in the global sexual wellness market.

In urban areas, there has been a decrease in the stigma associated with using lubricants to improve sexual experience. People who are sexually active are more likely to buy lubricants regularly and to be more likely to make regular purchases. 89% of LGBT people report using lubricants regularly. With the increase in sexual health awareness through social media platforms, misinformation that lubricants are a sign of weakness has been reduced. The market is expected to grow due to the positive influence of customers sharing their personal experiences on blogs and forums.

Manufacturers are creating advanced products to enhance your sexual experience. They are primarily targeting female consumers and couples by making these products readily available in drug and grocery stores. These products can be found in Walgreen, Target, Walgreens, CVS Pharmacy and RiteAid among other retail outlets.

Type Insights

The market can be divided into three types based on its type: oil-based, silicon-based and water-based lubricants. The market's largest share was held by the water-based lubricants segment in 2018. This is due to its gel-like consistency that is similar to natural vaginal oil lubricant and lower price. It is simple to clean and compatible with latex condoms. A new range of premium products is being launched by lubricant manufacturers, including moisturizing and flavored lubricants. LifeStyles Healthcare, for instance, launched a personal lubricant, SKYN Aqua Feel in April 2019. This product simulates natural lubrication.

New lubricants that contain herbal ingredients like aloe vera have been created in response to high demand for natural, preservative-free products. Toaster Labs, Inc. launched in January 2017 a high-tech dispensing device for its natural water-based lubricant, "H2Oh!" which contains chia extract. Another lubricant, Aloe-Ahh is also sold by the company. This silicone-based product contains aloe vera, vitamin E, and silicon. Leading brands like K-Y jelly from Reckitt Benckiser introduced a silicone-based lubricant KY True Feel in 2016.

Distribution Channel Insights

Personal lubricant market can be divided by distribution channel into e-commerce and drug stores. The largest market share was held by e-commerce. E-commerce platforms have gained popularity because customers can choose any lubricant from the many products under different brands. E-commerce platforms offer discreet delivery and safe delivery, which has helped increase the number of customers who purchase these products. E-commerce platforms have a competitive advantage over grocery stores, drug stores, and retail chains.

Durex, Astroglide and Sliquid have created websites to sell personal lubricants. These products are now available online through major retailers like Walgreens and Walgreens as well as Sainsbury's, Tesco and Coles.

Regional Insights

North America accounted for the largest percentage of 2018 sales, owing to high levels of demand from millennials and women going through menopause. American adults have used lubricants at least once in their lifetime to improve their sexual experience. A popular product for sexual wellness is personal lubricant. A National Survey of Sexual Health and Behavior found that 65.5% of American females used personal lubricants in 2012 to enhance their sexual experience.

Manufacturers will also need to innovate to keep up with customer demand. Foria Wellness, a Canadian company that specializes in sexual health and well-being, launched a cannabis-infused lubricant specifically for women in Canada in February 2017. Europe accounted for the second largest market share, with increasing demand from the U.K. and France. Lubricant manufacturers want to raise awareness about vaginal dryness, which can cause chafing and abrasions of the skin, increasing susceptibility for STIs. SASMAR, a France-based consumer healthcare company, launched a global campaign in August 2017 by giving away free samples of its long-lasting personal lubricants in the U.K. and Australia.

Asia Pacific is the fastest-growing region, due to increasing popularity among men and women for improving sexual experience. There is a growing demand for sex enhancement products from countries like Japan, India, South Korea and China. PSI is an organization that works to improve people's health through raising awareness. According to the organization, condom breakage is less likely when condoms are used with water-based lubricants. This helps lower the risk for HIV infection. They provide free samples to those in need in Asia, Africa and Latin America. They distributed nearly 27 million tubes of water-based oils in 2013, a total of 100,000,000.

Market Share in Personal Lubricants

The market is flooded with new companies, which are able to develop and market innovative and premium products to satisfy rising customer demand. T2 Personal Health (T2pH), South Africa's largest lubricant manufacturer, launched a line of lubricants that are free of preservatives in March 2019. This was for the Thailand market under the brand T2-Max.

Strategic initiatives like mergers and acquisitions also impact the market. In 2014, Reckitt Benckiser acquired Johnson & Johnsons' 100-year-old brand K-Y jelly. Reckitt Benckiser gained significant market share by marketing and distributing Durex and KY lubricants.

Church & Dwight Co., Inc., Reckitt Benckiser Group plc, BioFilm, Inc., LifeStyles Healthcare Pte Ltd, Mayer laboratories Inc., Lovehoney Group Ltd., Trigg Laboratories, Inc., uberlube, and The Yes Yes Company Ltd.

No Borders Naturals, Inc. received exclusive distribution rights to SYLK USA products in February 2019 by Toro Management LLC DBA SYLK. This company will distribute only SYLK water-based moisturizing lotion lubricant that contains natural kiwi vine Extracts.

Market Report Scope for Personal Lubricants

The Report Covers Certain Segments

This report provides industry analysis and forecasts for revenue growth, as well as an analysis of the most recent industry trends in each sub-segment from 2015 to 2026. Grand View Research has divided the global personal oil lubricant market by type, distribution channel and region.

• Type Outlook (Revenue USD Million, 2015-2026)

  • Water-based

  • Silicone-based

  • Oil-based

• Distribution Channel Outlook (Revenue USD Million, 2015-2026)

  • E-Commerce

  • Drug stores

  • Other

• Regional Outlook (Revenue USD Million, 2015-2026)

  • North America

    • The U.S.

    • Canada

  • Europe

    • The U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

These are the most frequently asked questions about this report

b. Global personal lubricant sales were estimated at USD 965 million in 2019, and are expected to rise to USD 1.04 billion by 2020.

b. Global personal lubricant markets are expected to expand at a compound annual rate of 8.7% between 2019 and 2026, reaching USD 1.6 billion in 2026.

b. With a 37% share in 2018, North America was the dominant market for personal lubricants. This is due to the high demand from millennials and women going through menopause for personal lubricants. American adults have used lubricants at least once in their lifetime to improve sexual experience.

b. Church & Dwight Co., Inc., Reckitt Benckiser Group plc, BioFilm, Inc., LifeStyles Healthcare Pte Ltd., Mayer laboratories Inc., Lovehoney Group Ltd., Trigg Laboratories, Inc., uberlube, and The Yes Yes Company Ltd. are some of the key players in the personal lubricant marketplace.

b. Market growth is driven by the growing demand for these products to reduce vaginal dryness and erectile dysfunction. Also, social stigmatization of using lubricants to improve sexual experience has been reduced.

Up Market Research published a new report titled “Personal Lubricant Market research report which is segmented by Type (Silicone-Based, Water-Based, Oil-Based), by Distribution Channel (E-commerce, Drug Stores), By Players/Companies Inc; uberlube; and The Yes Yes Company Ltd, Inc; Reckitt Benckiser Group plc; BioFilm, Inc; LifeStyles Healthcare Pte Ltd; Mayer laboratories Inc; Lovehoney Group Ltd; Sliquid; Trigg Laboratories, Church & Dwight Co”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Personal Lubricant Market Report Segments:

The market is segmented by Type (Silicone-Based, Water-Based, Oil-Based), by Distribution Channel (E-commerce, Drug Stores).

Personal Lubricant Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Personal Lubricant Market

Overview of the regional outlook of the Personal Lubricant Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Personal Lubricant Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Personal Lubricant Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Silicone-Based

                2. Water-Based

                3. Oil-Based

                1. E-commerce

                2. Drug Stores

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Personal Lubricant Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Personal Lubricant Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.