Global Pay TV Market by Technology (Satellite TV, IPTV, Cable TV) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global pay TV market was worth USD 230.68 Billion in 2020. It is projected to grow at a compound annual rate (CAGR), exceeding 1.7% between 2021 and 2028. There are promising growth opportunities for the market due to consumers' growing desire to access better quality content at high resolution. Access to high-quality content offered by different service providers via a single platform is one of the main growth drivers for the market. Pay TV service providers offer a variety of value-added services, including customizable channel subscriptions, lower subscription rates, internet connectivity, and bundle packages that are tailored to users' demands. This allows service providers to generate profit.

To diversify their services and increase market penetration, service providers have begun to adopt integrated broadband broadcasting systems (IBB). Combining broadcast and broadband technology can deliver both mass content delivery and personal service. HbbTV (Hybrid Broadcast Broadband TV) Association and Smart TV Alliance have merged to allow customers to access more TV apps, as well as better interactive experiences via their set-top boxes or smart TVs. HbbTV portals are also being offered by smaller cable operators that have HbbTV-equipped devices.

Broadcasters have recognized the importance of UHDTV, which has allowed them to provide better picture quality. Flat panel TVs, which can present HD, are driving the growing demand for UHDTV services. Pay TV providers have already invested in R&D and production lines, which has resulted in a falling price, so customers are bound to embrace UHDTV services.

Service providers can now offer video-on-demand (VoD), as well as linear TV services, via the wide range of high-speed and broadband internet. The trend to download large videos, such as TV programs or shows, has emerged. Customers can download their choice content, pre-determining the download time and viewing these programs when they are needed. This ensures customer satisfaction and retention.

Technology Insights

In 2020, satellite TV accounted for 50.00% of the total revenue. Service providers are being encouraged to diversify their services by increasing the demand for new networks, bonus features and modern channels. Satellite TV adoption continues to be supported by the current trend of satellite TV users being able to watch live broadcasts of news programs and sporting events. The segment is also growing because of increasing demand from users for high-quality viewing experiences, such as 4K or Ultra HD (UHD), picture quality, and the ability to offer these services to customers without bandwidth limitations.

Due to growing customer demand to have unbundled packages, the cable TV segment also accounted for a significant portion of 2020's revenue. Cable TV providers are not expected to capture a large market share despite their success. A growing number of cord-nevers are choosing to forgo pay TV entirely. An increasing number of households are now able to access videos via other platforms, rather than traditional cable TV subscriptions. A significant number of subscribers to cable TV providers such as AT&T, Inc., Comcast Corporation, DirecTV, and DirecTV has been dropping as people switch to media streaming platforms.

Regional Insights

North America was the dominant market with a 39.67% revenue share in 2020. Despite a higher revenue share, regional markets are experiencing a decline due to rapid penetration of internet-enabled media and the advent of OTT platforms. To capture more subscribers, service providers are being forced to offer online content delivery because of the significant increase in cord-cutting. The integration of advanced technologies like Artificial Intelligence and Machine Learning (ML), which analyzes viewers' viewing habits and offers personalized suggestions, is helping viewers switch to OTT platforms. Service providers have stopped offering bundled packages due to declining profit margins over the years, which has adversely affected industry growth.

Asia Pacific accounted for more than 25% of the 2020 revenue share. The rapid adoption of online subscriptions has made IPTV the main growth driver in the region. The overall industry has seen a significant increase in penetration of pay television in rural areas in countries like India, China, and Indonesia. New initiatives taken by federal agencies, like Telecom Regulatory Authority of India in India (TRAI), allow users to choose their channels and to pay according to their needs. This is further facilitating widespread adoption of pay-TV services in India and contributing to regional growth.

Market Share Insights & Key Companies

DIRECTV and DISH Network Corporation, Carter Communications and Foxtel are just a few of the major players in the pay-TV industry. Many service providers now offer multiple channels and cover telecasts of more live events such as sporting events. This gives them a greater chance to grab a larger market share. Service providers are now offering social media apps that cater to consumers. This allows people in the same geographic area, who have similar interests, to interact and watch live sporting events. DIRECTV launched a mobile app for iOS and Android that allows sports enthusiasts in a region to engage and interact with each other, meet at predetermined places and enjoy live matches. The following are some of the major players in the global market for pay TV:

• DIRECTV

• DISH Network Corporation

• Carter Communications

• Foxtel

• Comcast Corporation.

Up Market Research published a new report titled “Pay TV Market research report which is segmented by Technology (Satellite TV, IPTV, Cable TV), By Players/Companies DISH Network Corporation, Carter Communications, Foxtel, Comcast Corporation, DIRECTV”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Pay TV Market Report Segments:

The market is segmented by Technology (Satellite TV, IPTV, Cable TV).

Pay TV Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Pay TV Market

Overview of the regional outlook of the Pay TV Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Pay TV Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Pay TV Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Satellite TV

                2. IPTV

                3. Cable TV

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Pay TV Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Pay TV Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.