Global Online Video Platform Market by Type (Video Processing, Video Management, Video Analytics) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global online video platform market was valued at USD 6.13 million in 2020. It is expected to grow at a compound annual rate (CAGR), of 18.4% between 2021 and 2028. An online video platform, which is a fee-based service, allows content owners and publishers to transcode, store, publish and track online video content and then monetize it. The platform allows users to simultaneously stream live video and record it for broadcasting. Users can also host videos according to demand. The online video platform is gaining significant popularity from handheld devices like smartphones and tablets. These gadgets can play pre-uploaded or live video content anywhere and anytime.

Due to growing popularity of online video, the market has seen significant growth in the last few years. Viewership is steadily outpacing traditional television channels like cable or satellite. This trend is having a positive impact on the market for online video platforms, especially in developed regions such as North America and Europe. In 2018, DirecTV, owned by AT&T, lost 1.2 millions PayTV customers around the world. This was largely due to the increased competition from Over the Top (OTT), and Video on Demand(VOD) players. DirecTV Now (AT&T's online version) gained 436,000 subscribers worldwide in the same year. This was due to shifting preferences toward online video content.

In developing countries, there is an increase in the penetration of advanced wireless networks and easier internet access. This shifts mass users towards online video platforms. Many users can now have seamless access to high-quality online videos thanks to the widespread penetration of 4G networks. In the near future, 5G networks will be widely adopted and introduced around the world. This is expected to increase video content consumption via online platforms. The network's superfast internet browsing speed (roughly 13 times that of the average network connection) will play a major role in increasing global video content consumption on online platforms.

More businesses are turning to online video platforms because of the growing trend of creating video-based marketing content that increases brand awareness. Toyota's Feeling the Street campaign was launched in 2016. It invited street performers from all over the globe to record their performances and upload them on the social media platform. Fans shared the whole experience on social media. This campaign was a huge success. It increased the company's user engagement to 440% in comparison to the previous year. To attract more customers through digital platforms, a growing number of brands use live video shopping events. Samsung Sweden hosted a live event in September 2020 to inform its customers about the Galaxy Z Fold, its new foldable smartphone series. Similar launches in 2019 have brought the company approximately USD 60 billion in global revenue. Bambuser, an online streaming video company with headquarters in Stockholm, managed the entire campaign. Alphabet Inc. and Endavo Media are two other prominent companies that offer similar solutions. ; Frame.io Inc.; JW Player; Facebook; MediaMelon Inc.

Media reports claim that almost 1/4 ^th of the world's population is locked up in their homes as a result of the COVID-19 pandemic, and the social distancing rules imposed by local governments. These restrictions have severely limited entertainment options available to individuals. This has led to a significant increase in worldwide viewing of online video platforms like Netflix, Amazon Prime Video and YouTube as well as an increase in online video content consumption. In March 2020, Netflix saw a more than 50% increase in first-time installation of its mobile app in Italy, and more than 30% for Spain.

The e-learning industry has seen significant growth in the education sector. This is due to the strict lockdown policies enforced by governments worldwide, which have forced schools and colleges to offer classes online. Many working professionals have enrolled in online programs as a way to improve their skills and remain relevant in their industries due to the ongoing lockdown. LinkedIn, for instance, saw a 130% increase in total memberships on its online learning platform, and 26% more in its total advertising revenue in March 2020.

Component Insights

The solution segment had 53.8% of the revenue share in 2020 based on component. This can be attributed to the growing demand for subscription-based video content on the OTT platform and the continuous rise in demand live streaming video platforms. The solution segment is expected to grow due to the availability of low-cost and free-of cost video hosting platforms, as well as monetization features such running ads between videos. This segment is expected to grow at a 15.7% annual rate over the forecast period.

Over the forecast period, significant growth is expected in the service segment. This is due to an increasing need for managed and professional services for video streaming platforms. Data security threats are increasing with the increase in cloud-based video content. Enterprise managed services offer cloud security solutions to users that protect their web sites, applications and cloud data centers from a variety of cyberattacks.

Type Insights

In 2020, the video processing segment was responsible for 38.6% of all revenue. Video processing platforms offer features like efficient IP conversion, high density transcoding, adaptive bitrate packing, encryption, and streaming into an easily visualized and modular solution. Broadcasters can use these solutions to offer online video solutions on both the live streaming and the video-on demand platform. Many video processing platforms on the market offer personalized video experiences that are based on website behavior, geography, and demographics. They also provide hyper-personalized video experiences by adding details such as preferences settings and selections of multiple languages.

The video management segment was second in revenue in online video platforms in 2020. Optimized search functionality is one reason why video management platforms are becoming more popular. It allows for video indexing and large file handling. The highest expected CAGR for the segment of video analytics is in the forecast year. Video analytics platforms have seen a steady increase in popularity due to improvements in video reporting structures, such as video consumption patterns and geographical reach, campaign engagement, ROI, and a complete view.

Streaming Type Insights

Video-on-demand accounted for more than 76.9% in total market revenue in 2020. This growth can be attributed largely to the ease of accessing videos via the cloud. Users can stream videos from anywhere in the world, and they are available instantly. The possibility to maximize revenue from ads by providing more relevant copy according to user interest is another factor that has contributed to the expansion of video-on-demand. Publishers stream dynamic ads based upon users' previous keyword searches in order to execute the strategy.

As live video streaming becomes more popular, more sports streaming events that offer customized chat rooms are being added to their list. In the 2020Indian Premier league (13th season of Twenty20 cricket) league, Disney + Hotstar allows spectators to connect with one another via emoji streaming. The segment is also growing due to the increased number of people using live video streaming platforms like Twitch and HitBox. This trend is being used by gaming platform vendors to increase their revenue streams, such as paid subscriptions, ad-based streaming, and badge sales.

End-user insights

The media and entertainment segment had a 37.8% market share in 2020. This segment is expected to continue its dominance in the future. This segment has seen significant growth thanks to an increase in internet connectivity via mobile phones and investments around the world in improving the OTT infrastructure. The development of the media and entertainment industry will be aided by the increase in investments in live streaming sports events.

In 2020, education was the second largest end-user segment by revenue. This segment is expected to see the largest CAGR during the forecast period. It is now easier to keep track of your learning progress and interact with others via e-learning platforms thanks to advanced learning analytics dashboards. This will make it easier to adopt e-learning platforms worldwide in the coming years.

Regional Insights

In 2020, North America was responsible for 37.24% of the total revenue. With the introduction of 5G network technology, online video platforms will be more flexible and faster than ever. This is a sign of the region's promising growth. Online video platforms are being used by increasing numbers of U.S. businesses to market their products and services, as well as improve their brand image. The European region held the second largest market share in 2019, and will continue to grow due to its high-speed internet coverage. Asia Pacific, on the other hand is expected to grow at the highest rate of CAGR during the forecast period. As the internet penetration continues to rise, the regional market will benefit from video-on-demand and live streaming video over online video platforms in media & entertainment.

YouTube and other free video hosting sites like YouTube are becoming increasingly popular for user-generated video content. As the Asia Pacific region has the highest population worldwide, the trend is expected to benefit the most. The region also enjoys a growing number of online video users due to its high internet penetration. The number of online video users is also increasing due to the availability of live streaming on social media sites like Facebook and LinkedIn.

Market Share Insights & Key Companies

In 2020, the market was dominated by Akamai Technologies Inc, Alphabet (YouTube), Brightcove Inc, Comcast Cable Communications Management, LLC, Endavo Media, Kaltura, Inc, Longtail Ad Solutions, Inc, and MediaMelon Inc. Vendors are working to increase their customer base in order to be competitive in the market.

Vendors are now focusing on partnerships, acquisitions, mergers, and collaborations. Akamai, an American-based content delivery network company announced in April 2020 a partnership with Verimatrix (a U.S. cyber-security company). This partnership will provide watermarking capabilities. Watermarking allows broadcasters to track the source of pirated content by using a session-based, user specific tracking system. This solution will help broadcasting companies prevent unauthorized redistribution, particularly re-streaming live sports events by unlicensed broadcasters. The following are some of the major players in the global online platform market:

• Akamai Technologies

• Brightcove Inc.

• Comcast Cable Communications Management, LLC

• Endavo Media.

• Frame.io, Inc.

• Kaltura, Inc.

• Limelight Networks

• Longtail Ad Solutions, Inc.

• MediaMelon Inc.

• Ooyala Inc.

• Panopto

• SpotX, Inc.

• Wistia Inc. Inc.

Up Market Research published a new report titled “Online Video Platform Market research report which is segmented by Type (Video Processing, Video Management, Video Analytics), By Players/Companies Panopto, Ooyala Inc (Telstra), Comcast Cable Communications Management LLC, Longtail Ad Solutions Inc (JW PLAYER), Limelight Networks, Frameio Inc, Kaltura Inc, SpotX Inc, Akamai Technologies, Wistia Inc Inc, Brightcove Inc, Endavo Media, MediaMelon Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Online Video Platform Market Report Segments:

The market is segmented by Type (Video Processing, Video Management, Video Analytics).

Online Video Platform Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Online Video Platform Market

Overview of the regional outlook of the Online Video Platform Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Online Video Platform Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Online Video Platform Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Video Processing

                2. Video Management

                3. Video Analytics

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Video Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Online Video Platform Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.