Global Online Event Ticketing Market by Platform (Desktop, Mobile), by Event Type (Music & Other Live Shows, Sports, Movies) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

In 2017, the online event ticketing market was worth USD 46.59 million. It is forecast to grow at a 4.8% CAGR during the forecast period. The growth is expected to be influenced by the increasing use of mobile apps for booking tickets online for movies, sports and live events. The market has been positively shaped by customers in Asia Pacific who are willing to pay marginal Internet handling fees to avoid long lines.

Online ticketing sites play an important role in increasing sales through their channels by engaging in arduous promotion and advertising. The ease of purchasing tickets via Internet-enabled smartphones or tablets has revolutionized the ticketing industry. To make ticket purchasing easy, prominent services providers are developing apps for Android and iOS that are user-friendly.

Market growth will be aided by rising consumer disposable income, particularly in emerging markets. This is reflected in a rise in discretionary spending on entertainment services and leisure. The entertainment industry's backbone can be viewed as movies, music concerts, sporting events, and stand up comedy.

Numerous technological advances have transformed the way that consumers purchase products and services. Many companies are using the internet to cut marketing costs and stay competitive in a highly competitive marketplace. Further increasing adoption is the ability to compare prices and service features. E-marketers have bright prospects due to the rapid growth in Internet users around the world.

Many service providers offer special discounts and deals, as well as incentives like pre-sales or additional discounts. To make it easier for customers to book tickets, they are redesigning their websites and creating mobile apps. To enhance the customer experience and position in the market, they offer seating preference, mobile tickets in form of a barcode and a view of stage/ground from the viewers' preferred seat.

Combination deals are another focus for vendors. In an effort to stay competitive, vendors offer food at extremely low prices at event locations. They are also keen to establish tie-ups and partnerships with banks and mobile wallet service providers in order to attract customers to purchase tickets through their portals.

Platform Insights

Over the forecast period, ticket purchases via smartphones and tablets will experience a CAGR exceeding 7.0%. The popularity of mobile devices as a means of purchasing tickets has been largely due to the declining price of Internet packs and growing penetration of 4G and 3G connectivity. Mobile booking is easier than traditional online bookings via computers. Software developers are creating user-friendly interfaces that allow for frequent updates to improve user experience.

To reduce waste of paper, a greater number of theatres and exhibitors accept m-tickets or e-tickets. To verify authenticity, these tickets come with QR codes or barcodes. Many service providers offer loyalty programmes to customers to help them retain their tickets for longer periods of time via their mobile platforms.

Market growth is expected to be boosted by the increasing use of the internet for bookings and reservations. It is now simple, safe, reliable, fast, and easy to use the internet for bookings and reservations. Online booking and transaction is easy and convenient for both the consumer and the service provider. These services are time-saving and cost-effective ways to buy movie tickets and event tickets.

Event Type Insights

The online event ticketing market covers key events such as movies, sports, music concerts and stand-up comedy. Online ticket sales have increased due to the increasing popularity of sporting events. Popular sports events like the National Football League (NFL), FIFA World Cup and the Olympics Games, ICC Cricket World Cup and the Premier League have a large fan base.

Online ticket sellers are competing for the right to sell tickets from parent organizations. The segment of sports events accounted for more than 30% of all online ticket sales in 2016, and is expected to continue to be a major revenue generator.

There is a lot of competition in the movie ticketing market. Fandango, Movietickets.com and Atom compete to be the most popular service provider in the U.S. by creating tie-ups with top cinema halls and offering customers attractive discounts. Online movie tickets will see a 7.6% CAGR over the forecast period.

Regional Insights

North America will hold the largest market share during the forecast period. This is due to the higher per-capita income and the increased use of the Internet in the U.S. and Canada. Because of the ease and accessibility that movie tickets are available to consumers, mobile movie ticketing services will be a major revenue-generating segment in North America over the forecast period.

Due to the increased presence of tech-savvy people in the United States with increasing disposable incomes, the U.S. will experience significant growth over the next few year. Hollywood, a highly-respected entertainment industry in America, is driving a greater demand for tickets through more convenient means. This has increased the demand for online tickets in the country.

India is a huge market for movie-ticketing services providers. New movie releases often result in long lines at theaters waiting for advance bookings. Although preferred seating options are an optional service in the U.S. for providers, they are a necessity in India and China. BookMyShow is a well-known player in India. It is said to have over 35,000 transactions per day and sells more than 95,000 tickets.

The MEA is expected to experience significant growth during the forecast period. Market growth is expected to be driven by the rapid adoption of tablets and smartphones in countries like Qatar, Turkey, UAE, and Turkey. Qatar will host the 2022 FIFA World Cup. This is expected to give a boost to service providers in Qatar.

Insights from the Online Event Ticketing Market

For increased traffic to their websites and financial transactions, key companies in the sector are forming partnerships. The market's top companies include Razorgato, Ticketmaster, Tickpick and Fandango; AOL Inc./Atom Tickets LLC; Fandango Movietickets.com Big Cinemas; Cinemark Holdings Inc./BookMyShow.com; Vue Entertainment.com; Mtime; Kyazoonga.

Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional and country level and offers an analysis of industry trends in each sub-segment from 2014 to 2025. Grand View Research segmented the global online ticketing market report based on platform, event type and region.

• Platform Outlook (USD million, 2014-2025)

  • Desktop

  • Mobile

• Event Type Outlook (USD million, 2014-2025)

  • Sports

  • Music and Other Live Shows

  • Movies

• Regional Outlook (USD million, 2014-2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • Japan

    • India

  • Middle East & Africa

  • Latin America

    • Mexico

    • Brazil

Up Market Research published a new report titled “Online Event Ticketing Market research report which is segmented by Platform (Desktop, Mobile), by Event Type (Music & Other Live Shows, Sports, Movies), By Players/Companies dance, movies, stand-up comedy shows, music concerts, the Premier League (PL) have a massive fan following, theater, the FIFA World Cup, the Olympics Games, ICC Cricket World Cup, opera shows Increasing viewership of sports has consequently boosted online ticket sales for sporting events Prominent sports events such as the National Football League (NFL), sports”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Online Event Ticketing Market Report Segments:

The market is segmented by Platform (Desktop, Mobile), by Event Type (Music & Other Live Shows, Sports, Movies).

Online Event Ticketing Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Online Event Ticketing Market

Overview of the regional outlook of the Online Event Ticketing Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Online Event Ticketing Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Online Event Ticketing Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Desktop

                2. Mobile

                1. Music & Other Live Shows

                2. Sports

                3. Movies

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Online Event Ticketing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Online Event Ticketing Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.