Global Live Streaming Pay-Per-View Market by Vertical (Media & Entertainment, Sports, Education) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global live streaming pay per view market was worth USD 749.1 millions in 2019. It is projected to grow at a compound annual rate (CAGR of 15.0%) between 2020 and 2027. A video hosting service that allows broadcasters upload and broadcast live streaming videos on a monthly basis, called Live streaming pay per-view. The market has seen significant growth in recent years due to the increasing number of companies looking to collaborate to expand their offerings. The streaming market is gaining more competition. Companies are now focusing on building partnerships to reach new markets. The market is also driven by factors like the growing adoption of live streaming in education and the increased adoption of live streaming in entertainment.

In the past few years, live streaming pay-per view has seen a rise in demand due to the increased number of seminars and workshops by educationists and industry experts. These live educational sessions are extremely cost-effective and require minimal hardware and software setup. Video presenters can use the latest technology in video streaming platforms to seamlessly integrate live video with data visualization tools, which allow them to present the visual graphs and diagrams online. These visualization tools give students an immersive classroom experience that allows them to access the platform from any location.

The rise in e-learning businesses worldwide has led to a surge in live streaming pay per view services. This growth can be attributed the development of the Learning Management System (LMS), which integrates screen sharing, virtual whiteboard and a chatbot. This learning management system facilitates collaboration between students and teachers. The market has seen a surge in growth due to the COVID-19 pandemic. Students were forced to take classes at home and have been able to collaborate with teachers. BBC and Pearson formed an elearning platform and entered into partnership. This partnership was created to teach English to students in primary/pre-primary schools. Students can also benefit from paid live sessions.

Live streaming pay-per view is also growing in popularity due to the increasing number of companies that are focusing on collaborative strategies to expand their market offerings. The market is crowded and companies are looking for partnerships to expand into new markets. Cleeng, an SaaS platform provider entered into a partnership in February 2018 with Dacast, an internet video platform provider. The former will be able to use the paywall solution offered by the latter. Dacast users will be able to use advanced monetization tools through this solution. Cleeng will benefit from the partnership by increasing its user base and thereby maximizing both companies' profits. The partnership between Disney and Sky Group was announced in March 2020. The deal was intended to help Sky Studios Elstree launch new channels and genres. Partnerships allow companies to increase their customer base and create more content for their customers. This increases the number of people who use these services and leads to increased revenue generation. These factors are driving market growth.

Vertical Insights

Media and entertainment dominated the live streaming market and was responsible for nearly 33.0% of the total revenue in 2019. This segment will continue to be one of the most important over the next few years. This segment's growth can be attributed to the increasing popularity of Transactional Video on Demand in recent years. The demand for TVOD is also being fueled by the growing popularity of live concerts and shows hosted and hosted by singers and artists. The adoption of transactional video-on demand services is positive for the live streaming market. It is expected to continue growing at a significant pace.

The sports segment is expected to be the fastest growing segment during the forecast period. The number of sports events has increased the availability of live streaming on a pay-per-event basis. Consumer preferences have changed due to the increased availability of live streaming on a pay per view basis. This has allowed a lot of digital media companies to stream live and generate huge revenue. This segment is expected to see a 16.5% CAGR over the forecast period.

In 2019, the institute sub-segment of the education vertical was dominant in live streaming pay per view and accounted for 48.2% revenue share. The segment is expected to continue its dominance during the forecast period. This growth can be attributed largely to the increase in live virtual educational workshops and seminars hosted worldwide by industry professionals. The COVID-19 pandemic, which has seen an increase in the number of educational seminars online, has also led to an increase in the number of students enrolling in live-streaming classes that are available on a pay per view basis.

Schools, corporations, teachers and coaching institutes all use the video on demand platform to reach a wider audience. Students can access these contents from any device, regardless of their location or time. These factors will drive demand for live streaming pay per view services. People want to continue learning and expanding their knowledge in the digital age. This is driving market growth as more institutions offer educational content via the subscription video-on demand platform.

Regional Insights

North America was the dominant market for live streaming pay per view and accounted for 35.0% in total revenue share for 2019. The region's high adoption of the OTT platform, which allows users to stream transactional video-on demand live streaming, is responsible for this growth. The middle-class population's growing purchasing power and disposable income is expected to lead to an increase in demand for consumer electronics. This in turn will create a demand for video streaming platforms. A notable shift has occurred in the global allocation of advertising spending from traditional media to digital media, due to widespread adoption and widespread penetration of digital media by mass audiences.

The market for live streaming pay per view in Asia Pacific is expected to grow at 16.2% CAGR over the forecast period. Market growth is being driven by the increasing use of eLearning in corporate and academic settings. The market for live streaming is also growing due to the increasing popularity of live sports matches via online video streaming platforms. The region's high demand for live streaming has been fueled by the increasing penetration of high-speed internet connectivity via smartphones.

Market Share Insights & Key Companies

Market players are engaged in research to improve data transmission speeds. They offer higher bandwidths at very competitive prices. In March 2020, Sky Group announced a partnership agreement with Disney for Disney+. This partnership was intended to help Sky Studios Elstree launch new genres and channels.

To gain a competitive edge in the live streaming market, key players aim to expand their customer base. They are therefore focusing on expanding activities like collaborations, partnerships and mergers and acquisitions. Dacast, a U.S.-based provider of live streaming & video hosting, purchased vzaar in March 2019. Dacast's live streaming and video hosting solutions portfolio was expanded by the acquisition. Dacast was also able to increase its global customer reach through the acquisition. The following are some of the most prominent players in live streaming pay per view:

• Amazon Web Services, Inc.

• Cleeng

• Dacast

• HULU, LLC

• InPlayer Ltd.

• StreamingVideoProvider

• Muvi LLC

• Sky Group

• StreamGate Pty Ltd.

• Phando

• PrestoSports (Stretch Internet).

• Vimeo, Inc.

• Wowza Media Systems, LLC

Up Market Research published a new report titled “Live Streaming Pay-Per-View Market research report which is segmented by Vertical (Media & Entertainment, Sports, Education), By Players/Companies Amazon Web Services Inc, Vimeo Inc (Livestream), HULU LLC, PrestoSports (Stretch Internet), Sky Group, Muvi LLC, Cleeng, Wowza Media Systems LLC, StreamGate Pty Ltd, InPlayer Ltd, Dacast, StreamingVideoProvider, Phando”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Live Streaming Pay-Per-View Market Report Segments:

The market is segmented by Vertical (Media & Entertainment, Sports, Education).

Live Streaming Pay-Per-View Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Live Streaming Pay-Per-View Market

Overview of the regional outlook of the Live Streaming Pay-Per-View Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Live Streaming Pay-Per-View Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Live Streaming Pay-Per-View Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Media & Entertainment

                2. Sports

                3. Education

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Live Streaming Pay-Per-View Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Live Streaming Pay-Per-View Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.