Global Lawn Mowers Market by Product (Electric, Petrol, Manual, Robotic), by End Use (Residential, Commercial/Government) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global lawn mowers market was worth USD 28.5 billion in 2019. It is projected to grow at a 5.6% CAGR between 2020 and 2027. Over the last few years, there have been many technological and product advancements in lawn mowers. Remote-controlled and GPS equipped lawn mowers has made gardening much easier. The equipment is easy to monitor, track, and operate. There has been an increase in interest in gardening activities such as landscaping and backyard beautification. These factors are a major contributor to market growth, and will continue to drive lawn mower sales in the future.

Market growth has been attributed to changes in social life, a growing base of middle-class affluent people, and the popularity of gardening as a hobby. This will drive product demand and increase market growth. The product demand will also be boosted by the rapidly growing residential and commercial construction industries, particularly in developing countries. The market for lawnmowers will also be influenced by the changing lifestyles and disposable incomes of developing countries like India and China over the forecast period.

The market will also be driven by the widespread use of equipment for maintaining public facilities such as schools, parks, and sports fields. Market development will be aided by the increasing demand for landscaping services in developed nations like the U.S. to enhance the property's aesthetic value. Furthermore, a gradual shift from traditional manual tools to technically-advanced, automated equipment is likely to help create growth opportunities for manufacturers in the market for lawn mowers. The growing popularity of green roofs will also boost product demand.

Since the last few years, green roofs have been gaining popularity due to their improved stormwater management, energy conservation and carbon sequestration. Green Roofs allow for urban agriculture, and provide a beautiful and healthy environment. These factors will also help to drive their use and support market development. The demand for electric lawnmowers will be boosted by the growing trend to cover roofs with small- and medium-sized plants, thus driving the overall market.

The market for lawn mowers in the gardening equipment sector is expected to grow significantly over the forecast period. This growth is due to the many uses of the equipment in multiple applications. Smaller gardens can be tended to by the smallest tools, such unpowered push mowers. For larger lawns, you can use electric or piston-engine-powered mowers. The gardening equipment industry is being transformed by technologically advanced lawnmowers like robotic mowers.

Product Insights

The market for lawnmowers can be divided into four types based on their product: manual, electric petrol, robotic and other. Robotics is expected to see the greatest CAGR, at more than 11%, over the forecast period. Robotic mowers allow for automated mowing in any given area. Because they are mobile, they can be moved around and docked at a station. They require minimal maintenance. These are the main factors expected to drive the segment during the forecast period. Manufacturers are also integrating ledge sensors with additional features such as smart navigation, laser vision, garden mapping, memory and self-emptying to improve the performance and efficiency. This will also bode well for this segment.

In 2019, the electric segment accounted for 29.7% of the market. This segment is expected to grow at a rate of around 5% during the forecast period. The demand for electric lawnmowers is being positively impacted by rising awareness of global warming and fuel emission. Segment growth is also influenced by the rising popularity of green roofs in developed countries like North America and Europe.

End-use Insights

In 2019, the residential segment was worth more than USD 16 million and will see the highest expected CAGR. Many end users from different socio-economic backgrounds and in different regions have agreements with landscapers to maintain their gardens. This has fueled the demand for professional lawn mowers in the residential sector. The segment is expected to grow due to a rise of landscaping services in developed countries, like the U.S. and rising residential construction activity in emerging economies.

This segment's growth prospects will be determined by the increasing use of robotic equipment. The commercial/government segment is anticipated to rise to a valuation of more than USD 16 billion by 2027. This segment will see a rise in product demand due to increased investments by public and government bodies in beautification of public spaces such as parks and existing infrastructures. Segment expansion will also be supported by the steady growth in the hospitality industry and global tourism.

Regional Insights

North America held a significant market share in 2019. It is expected to continue to be the largest regional lawnmower market over the forecast period. Deere and Company and American Honda Motor Co. are key players that contribute to the high-value market share in the region. The region is also seeing a rise in backyard renovations and backyard modification, which is expected to increase product demand. People are finding it increasingly difficult to maintain their gardens due to a more hectic lifestyle in developed countries. Robotic tools are useful in maintaining residential gardens. These technologically advanced tools are autonomous and can be used to reduce the time required for weekly mowing chores.

Asia Pacific will likely experience the highest CAGR over the forecast period. This is due to rapid urbanization which has led to a rise of residential and commercial construction. In order to enhance the beauty of lawns and yards, there are upcoming international events like the Olympics 2020 in Japan. This will drive the APAC market for lawn mowers. The European market is expected to grow due to increasing online retailing, increased use of robotic products, preference to have lower emissions and the popularity of landscaping services.

Market Share in Lawn Mowers

This market is well-consolidated and features a high degree of competition. Deere and Company, MTD products, American Honda Motor Co., Inc., Robert Bosch GmbH, STIGA S.p.A., Robomow Friendly House, Husqvarna Group, and AriensCo are some of the top companies in the lawn mower market. As more companies focus on developing cost-effective technologies and products, the industry competition will intensify. In March 2018, Husqvarna Group introduced the cloud-based voice service Alexa to their lawnmower brand Automower Connect. Voice commands can be used to start, stop, or park the mowers. Users also receive updates on work progress and whereabouts.

To maintain competition, market leaders are now focusing on inorganic strategies like acquisitions, mergers and partnerships. These strategies can be used to expand geographically, increase sales in a specific region or enhance offerings in certain geographic areas. MTD Products, which makes Robomow, announced in May 2017 a merger with F. Robotics Acquisitions Ltd. This merger was made to meet the increasing demand for robotic technology in residential lawns throughout North America.

The Report Covers Certain Segments

This report provides a forecast of revenue growth at the global, regional and country level and analyzes the most recent industry trends in each sub-segment from 2016 to 2027. Grand View Research has divided the global lawnmower market report by product, region, and end-use.

• Product Outlook (Revenue, USD Billion, 2016 - 2027)

  • Manual

  • Electric

  • Petrol

  • Robotic

  • Other

• End-use Outlook (Revenue, USD Billion, 2016 - 2027)

  • Residential

  • Commercial/Government

• Regional Outlook (Revenue USD Billion, 2016-2027)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Netherlands

    • Denmark

    • Finland

    • Spain

    • Russia

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Singapore

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa

These are the most frequently asked questions about this report

b. Global lawn mower market was valued at USD 21.4 billion in 2019, and is forecast to grow to USD 22.3 billion by 2020.

b. Global lawn mowers market will grow at a compound annual rate of 5.4% between 2020 and 2027, reaching USD 32.3 billion in 2027.

b. North America was the dominant market for lawn mowers in 2019, with a 34.8% share. This can be attributed to the growing trend of backyard enhancement or backyard beautification.

b. Deere and Company, MTD products, American Honda Motor Co., Inc., Robert Bosch GmbH, STIGA S.p.A., Robomow Friendly House, Husqvarna Group, and AriensCo. are some of the key players in the lawnmowers market.

b. The market growth is driven by increased consumer interest in gardening activities like landscaping, backyard beautification and backyard cooking.

Up Market Research published a new report titled “Lawn Mowers Market research report which is segmented by Product (Electric, Petrol, Manual, Robotic), by End Use (Residential, Commercial/Government), By Players/Companies Inc; Robert Bosch GmbH; STIGA SpA; Robomow Friendly House; Husqvarna Group; and AriensCo, Deere and Company; MTD products; American Honda Motor Co”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Lawn Mowers Market Report Segments:

The market is segmented by Product (Electric, Petrol, Manual, Robotic), by End Use (Residential, Commercial/Government).

Lawn Mowers Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Lawn Mowers Market

Overview of the regional outlook of the Lawn Mowers Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Lawn Mowers Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Lawn Mowers Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Electric

                2. Petrol

                3. Manual

                4. Robotic

                1. Residential

                2. Commercial/Government

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Lawn Mowers Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Lawn Mowers Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.