Global In-flight Entertainment & Connectivity Market by Component (Content, Connectivity, Hardware), by Offering Type (IFE, IFC) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global in-flight entertainment market was worth approximately USD 5.9 billion in 2019. It is expected to grow at a significant CAGR of 9.5% between 2020-2028. Market growth is being stimulated by factors such as improvements in wireless connectivity and an increase in the use internet-enabled Personal Electronic Devices. In the future, lucrative growth opportunities are expected to be created by increased passenger demand for internet access onboard and willingness to pay more for these services.

Aviation is experiencing a significant technological shift, which requires market players to offer passengers the most up-to-date onboard services and solutions. This shift is being driven by in-flight entertainment and connectivity. It has replaced the traditional seatback screens with limited entertainment content, with a personalized model that caters to individual passenger needs. Other factors that are positively impacting the market in-flight entertainment/connection include improvements in seat design, connectivity and real-time information. Further, the key players are focusing their efforts on improving the overall content delivery services. This has also contributed to a surge in demand.

Many connectivity technologies have been successfully integrated into traditional IFE systems to make them more flexible and robust. The emergence of many technological advances has led to significant improvements in these systems over the last few years. A rising demand from passengers for better passenger experiences is driving a positive revolution in the market for in-flight entertainment. Industry players are increasingly including Wi-Fi in-flight and commoditizing essential hardware, as a result of the rapid adoption and influx of consumer electronics to the onboard ecosystem.

Industry growth is expected to be facilitated by the increasing attention airlines give to travelers' needs for connectivity and entertainment services in-flight. Connectivity services and in-flight entertainment continue to be a keystone of sustainability and, in most cases, generate profit for the airline sector. Over the forecast period, regulatory intervention in relation to onboard connectivity offerings will remain high. Innovation will continue to be a key factor in the growth of the market for onboard connectivity and entertainment. It is becoming more popular for In-flight entertainment and connectivity system manufacturers to adopt the Bring your Own Device (BYOD), trend and integrate advanced connectivity technologies into their systems.

Due to increased use of digital technologies in daily life, there has been an increase in passenger demand for seamless connectivity throughout the flight. The rise in internet usage and the increasing use of social media is a major factor. In an effort to offer seamless, personalized travel experiences, leading airlines around the world are responding to changing passenger behaviour and exploring digital options. A well-optimized connectivity and entertainment solution in flight should not only improve the passenger experience but also align with the airline's commercial goals and business model, which will allow for a targeted approach to marketing.

Component Insights

The global market for in-flight entertainment (IFEC), based on components, has been divided into content, connectivity, hardware. In 2019, the most revenue-generating segment was the hardware segment. Segment growth is expected to be revolutionized by the emergence of BYOD and wireless electronic devices. The segment will be characterised by high levels of dynamism due to ongoing product development in the pursuit to manufacture lightweight and advanced connectivity systems.

Due to passengers' increasing need to be connected during flights, the connectivity segment is expected to see significant growth over the forecast period. This segment can be further divided into wired and wireless connectivity. The growing use of wireless connectivity services onboard aircraft will lead to significant growth. Onboard Wi-Fi allows passengers to choose personal devices such as phone, tablet, or phablet to stream movies, TV shows and live content. This eliminates the need for hardware to be installed at each seat.

Aircraft Type Insights

The report examines three main types of aircraft: Narrow-Body Aircraft, Wide-Body Aircraft and Very Large Aircraft. Over the forecast period, the NBA segment will be the fastest growing and most revenue-generating. This segment's significant growth can be attributed to the increased demand for short-haul flight as well as expansion of existing travel routes and airports. The NBAs are also more fuel efficient and ergonomically better than their counterparts, which has led to their increasing popularity. Some of the world's most renowned airlines are currently replacing their old fleets of NBA with newer, more fuel-efficient aircraft, which will create significant growth opportunities for the future.

In 2019, the WBA segment accounted to a significant share of the global IFEC marketplace. It is expected to see substantial growth in the future. The growth of this market is fueled by the availability of connectivity and entertainment systems in flight on long-haul and intercontinental flights. Onboard entertainment and connectivity services on long-route flights are vital to ensure passengers have a great experience and keep them entertained.

Offering Type Insights

In-Flight Entertainment, or IFE (In-Flight Connectivity) is the main offering type that was analyzed in this report. In-Flight Entertainment (IFE) accounted for the largest market share in 2019, and will continue to dominate the market throughout the forecast period. IFE is a vital service that airline operators offer to enhance the passenger experience, especially on long-haul flights. IFE systems are now available to passengers and airline operators. They offer a number of benefits, such as minimal cabling infrastructure, low flight weight, fuel consumption, and the ability to be used by passengers.

In the next few years, IFC is expected to experience significant growth. The industry players have made substantial investments in improving wireless connectivity infrastructure to help airlines address the growing demand for Wi-Fi and live media streaming onboard. This expansion is expected to create a digital environment that is comparable to passengers' homes or work environments. Globally, leading airlines are constantly improving their connectivity services to passengers in order to increase their ancillary revenue generation.

Regional Insights

In-flight entertainment and connectivity was dominated by North America in 2019. The regional market will grow if there is a higher penetration of these systems by regional airlines. This is typically due to the presence of mature economies. Many major regional airlines, including United Airlines, Inc. and Delta Air Lines, Inc., are making an effort to provide Wi-Fi access to premium content or tablets to passengers. BYOD, a growing trend in the aviation industry, is expected to reduce aircraft weight and eliminate the need to install back-seat screens.

Asia Pacific is expected to grow at an almost 13% rate between 2020-2028. The market's main driver is passenger traffic. This creates demand for next-generation connectivity and entertainment technologies. Many of the top airlines in this region offer first-class passengers modern In-flight entertainment and connectivity. Garuda Indonesia, Indonesia's flag carrier, offers a variety of entertainment services to its premium passengers in the first class. These include live streaming of TV shows and in-flight shopping.

Market Share Insights on In-flight Entertainment & Connectivity

There is a lot of competition between key market players, with only a few players holding the majority of the market share. Industry participants are working together to address the specific needs of airlines. This will allow them to increase efficiency and passenger engagement and generate new revenue streams by providing cutting-edge and innovative connectivity solutions.

Major market players are expected to continue to innovate in the market for connectivity and entertainment in-flight. Panasonic's eXO IFE/wIFE combination in-flight entertainment system was launched to offer airlines a flexible solution. It allows airlines to change their aircraft configuration to accommodate the overhead IFE, embedded wireless or all three. These solutions will allow airlines to upgrade their IFE equipment easily with modern systems. Companies such as Gogo LLC. ViaSat Inc. and Gogo LLC have begun offering high-speed Wi Fi connectivity systems, which will drive passenger demand for in-flight connectivity services for short-haul flights.

Market Report Scope on In-flight Entertainment & Connectivity

The Report Covers Certain Segments

This report predicts revenue growth at both the country and global levels. It also provides analysis of industry trends for each sub-segment from 2016 through 2028. Grand View Research has divided the global inflight entertainment market report by component, aircraft type and offering type.

• Outlook Component (Revenue USD Million, 2016-2028)

  • Hardware

  • Non-Portable

  • Portable

  • Connectivity

  • Wired

  • Wireless

  • Content

  • Stocked

  • Streamed

• Aircraft Type Outlook (Revenue USD Million, 2016-2028)

  • Narrow-Body Aircraft (NBA).

  • Wide-Body Aircraft (WBA).

  • Very Large Aircraft (VLA).

• Offering Type Outlook (Revenue USD Million, 2016-2028)

  • In-flight Entertainment (IFE).

  • In-flight Connectivity

• Regional Outlook (Revenue USD Million, 2016-2028)

  • North America

    • The U.S.

    • Canada

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • Japan

  • Latin America

  • Middle East & Africa (MEA)

These are the most frequently asked questions about this report

b. Global In-flight Entertainment & Connectivity market was valued at USD 5.9 Billion in 2019, and is forecast to grow to USD 6.6 Billion by 2020.

b. Global In-flight Entertainment & Connectivity Market is expected to grow at a compound annual rate of 9.5% between 2019 and 2028, reaching USD 13.6 billion in 2028.

b. With a market share of 50.3%, the Narrow-Body Aerial (NBA), dominated In-flight entertainment and connectivity in 2019. This segment's significant growth can be attributed both to the increased demand for short-haul flight and the expansion of new airports and travel routes.

b. Collins Aerospace, Eutelsat Communications, Global Eagle Entertainment Inc., Gogo LLC, Honeywell International Inc., and Inmarsat plc are some of the key players in the Inflight entertainment & connection market. ; Panasonic Corporation; SITAONAIR, Thales SA; ViaSat Inc.

Up Market Research published a new report titled “In-flight Entertainment & Connectivity Market research report which is segmented by Component (Content, Connectivity, Hardware), by Offering Type (IFE, IFC), By Players/Companies Collins Aerospace; Eutelsat Communications; Global Eagle Entertainment Inc; Gogo LLC; Honeywell International Inc; Inmarsat plc; Panasonic Corporation; SITAONAIR; Thales SA; and ViaSat Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global In-flight Entertainment & Connectivity Market Report Segments:

The market is segmented by Component (Content, Connectivity, Hardware), by Offering Type (IFE, IFC).

In-flight Entertainment & Connectivity Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the In-flight Entertainment & Connectivity Market

Overview of the regional outlook of the In-flight Entertainment & Connectivity Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The In-flight Entertainment & Connectivity Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of In-flight Entertainment & Connectivity Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Content

                2. Connectivity

                3. Hardware

                1. IFE

                2. IFC

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the In-flight Entertainment & Connectivity Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the In-flight Entertainment & Connectivity Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.