Global Home Bedding Market by Type (Blankets, Pillows, Bed Linen, Mattress), by Distribution Channel (Offline, Online) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
Summary of the Report
Global home bedding market was worth USD 73.88 Billion in 2020. It is projected to grow at a compound annual rate of 9.0% between 2021 and 2028. Globally, the market is being driven by the increasing popularity of low-profile bedding and greyscale color schemes. The growing popularity of adjustable beds, especially among the baby boomer generation is driving the market for home bedding products around the world. The market has seen a boom in the housing industry and a rise in consumer spending on home furnishings.
The U.S. Census Bureau reported that private-owned housing units allowed by building permits in November 2020 was at a seasonally adjusted annual rate (1,639,000). This is 6.2% (+-1.5%) higher than the October revised rate of 1,544,000, and 8.5% (+-1.8%) higher than the November 2019 rate at 1,510,000. The November seasonally adjusted annual rate for single-family housing completions was 874,000. This is 0.6% (+-7.5%) lower than the October revised rate of 879,000. These developments are expected to increase the demand for home bedding products.
Premium bedding products are proving to be more popular than ever due to their functional benefits and superior performance. Fitted bed sheets have an elasticated hem which helps to ensure that they stay on the bed even after many turns and tosses while you sleep. Premium bedding products are essential for a healthy body and mind. The American Sleep Apnea Association estimates that between 50 and 70 million Americans suffer from sleep-related issues. Over the past 30 years, the rate of sleep loss has increased.
The pandemic-related lockdowns in countries have prompted people to shift their budgets towards bedding. The majority of people are now working from home and have a better sleep environment. Related products like adjustable bases and accessories such as back-supporting pillows are also gaining popularity in 2020. Jerry Epperson, a veteran in the mattress industry and managing director at Mann, Armistead & Epperson, a Virginia-based investment banking and corporate advisory company, said that October 2020 saw a more than 30% increase in sales year-over-year for the bedding industry.
Type Insights
In 2020, the bed linen segment accounted for 31.6% of the total market and is expected to grow the most over the forecast period. Bedding linens can include duvet covers, pillows covers, bed sheets and bed covers. The key to the growth of this segment is a shift in consumer preferences towards quality and sustainable linens that provide a healthier, more comfortable, and longer-lasting bed. As people become more aware, organic cotton bedding has seen a rise in popularity over the last decade. Because organic cotton sheets don't contain any chemical additives, they are hypoallergenic. Non-organic sheets can cause allergic reactions or skin irritations for those with chemical sensitivities. Retailers are expanding their product lines to meet demand, especially for Christmas decor.
In addition, novelty bedding sets are more popular than ever and retailers are expanding their range to include over 30 sets. The blankets market is expected to grow at 9.0% between 2021 and 2028 due to increased product adoption. Gravity Blanket, for instance, raised more than USD 4,000,000 through its Kickstarter campaign in 2017. In 2018, Pinterest reported that weighted blankets saved increased by 259%. According to a blog post by NBC Universal, the search engine found that chunky blankets were in high demand at 79% more.
Distribution Channel Insights
In 2020, the offline distribution channel accounted for 68.9% of the total market. The offline channel is preferred by shoppers because it allows them to see the products firsthand, which makes it easier for them to inspect the quality and materials. The brands are able to offer a unique shopping experience with traditional brick-and-mortar stores. Consumers always purchase bedding and linens, which ensures that there is at least some demand year after year.
Retailers also offer discounts and other budget-friendly deals that drive customers to these stores. A greater number of people will shop at hypermarkets and supermarkets if they have access to a variety of home bedding products at a lower price than local manufacturers.
Online distribution channels are expected to grow at 10.2% annually between 2021 and 2028. Online retailers have made it easier for consumers to shop online and are less likely to visit brick-and-mortar shops. This can be a benefit for both hybrid and online retailers, who are constantly looking for new ways to improve their fulfillment and distribution processes. Retailers are able to harness the consumer's desire to shop online and reduce overhead costs.
E-commerce is booming in bedding, due to America's obsession about sleep hygiene. According to Something Digital, ecommerce revenue from furniture and home furnishing sales reached USD 65 billion in 2018. It is projected to rise to USD 100 billion by 2022. This is 12.9% of total U.S. ecommerce sales.
Regional Insights
Asia Pacific held the largest share at 39.2% in 2020, and will see the most rapid growth during the forecast period. The key factors that have contributed to the dominance in the region's market are expanding retail networks, a rising middle-class population, rising consumers preference for luxurious bedding products to complement interiors, and increasing household ownership, particularly among millennials. The regional market is also expected to grow due to a rising number of nuclear households. Canada Mortgage and Housing Corporation (Canada Mortgage and Housing Corporation) announced in its 2019 budget that it will spend USD 943 Million over the period 2019-2022 to provide financial aid to first-time homebuyers.
North America will experience a 9.2% CAGR between 2021 and 2028. The regional market is experiencing a rise in consumer awareness about quality sleep and the appropriate bedding materials. The region's lack of sleep-related problems has prompted consumers to pay more attention to quality bedding products. According to a blog by AffordableCollegesOnline.org in 2020, a study published in the Journal of Youth and Adolescence examined suburban high school students in Fairfax County, Virginia who had very early school start times and found that each hour of sleep a teenager lost was associated with a 38% increase in hopeless feelings and a 42% increase in suicidal thoughts. A 58% increase in suicide attempts per hour was also found for each hour of sleep lost.
Market Share Insights & Key Companies
There are many international and regional players in the industry. To gain a competitive edge, players have introduced new products. To capitalize on growth opportunities, key players have expanded their businesses into emerging markets. To expand their customer reach, retailers have partnered with companies. In 2018, Purple Mattress expanded its partnership to 16 stores in San Francisco. The following are some of the major players in global home bedding markets:
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Acton & Acton Ltd.
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American Textile Company
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Beaumont & Brown Ltd
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Boll & Branch LLC
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WestPoint
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Pacific Coast Feather Company
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Hollander
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Portico Inc.
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Crane & Canopy
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Bombay Dyeing
Up Market Research published a new report titled “Home Bedding Market research report which is segmented by Type (Blankets, Pillows, Bed Linen, Mattress), by Distribution Channel (Offline, Online), By Players/Companies WestPoint, Beaumont & Brown Ltd, Crane & Canopy, Hollander, Bombay Dyeing, Pacific Coast Feather Company, Boll & Branch LLC, Acton & Acton Ltd, American Textile Company, Portico Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Scope
Report Attributes | Report Details |
Report Title | Home Bedding Market Research Report |
By Type | Blankets, Pillows, Bed Linen, Mattress |
By Distribution Channel | Offline, Online |
By Companies | WestPoint, Beaumont & Brown Ltd, Crane & Canopy, Hollander, Bombay Dyeing, Pacific Coast Feather Company, Boll & Branch LLC, Acton & Acton Ltd, American Textile Company, Portico Inc |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 205 |
Number of Tables & Figures | 144 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Home Bedding Market Report Segments:
The market is segmented by Type (Blankets, Pillows, Bed Linen, Mattress), by Distribution Channel (Offline, Online).
Home Bedding Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Home Bedding Market
Overview of the regional outlook of the Home Bedding Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The Home Bedding Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Home Bedding Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
1. Blankets
2. Pillows
3. Bed Linen
4. Mattress
7. By Distribution Channel:1. Offline
2. Online
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Home Bedding Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Reasons to Purchase the Home Bedding Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Home Bedding Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Home Bedding Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Home Bedding Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Home Bedding Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Home Bedding Market Size & Forecast, 2018-2028
4.5.1 Home Bedding Market Size and Y-o-Y Growth
4.5.2 Home Bedding Market Absolute $ Opportunity
Chapter 5 Global Home Bedding Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Home Bedding Market Size Forecast by Type
5.2.1 Blankets
5.2.2 Pillows
5.2.3 Bed Linen
5.2.4 Mattress
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Home Bedding Market Analysis and Forecast by Distribution Channel
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Distribution Channel
6.1.2 Basis Point Share (BPS) Analysis by Distribution Channel
6.1.3 Absolute $ Opportunity Assessment by Distribution Channel
6.2 Home Bedding Market Size Forecast by Distribution Channel
6.2.1 Offline
6.2.2 Online
6.3 Market Attractiveness Analysis by Distribution Channel
Chapter 7 Global Home Bedding Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Home Bedding Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Home Bedding Analysis and Forecast
9.1 Introduction
9.2 North America Home Bedding Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Home Bedding Market Size Forecast by Type
9.6.1 Blankets
9.6.2 Pillows
9.6.3 Bed Linen
9.6.4 Mattress
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Home Bedding Market Size Forecast by Distribution Channel
9.10.1 Offline
9.10.2 Online
9.11 Basis Point Share (BPS) Analysis by Distribution Channel
9.12 Absolute $ Opportunity Assessment by Distribution Channel
9.13 Market Attractiveness Analysis by Distribution Channel
Chapter 10 Europe Home Bedding Analysis and Forecast
10.1 Introduction
10.2 Europe Home Bedding Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Home Bedding Market Size Forecast by Type
10.6.1 Blankets
10.6.2 Pillows
10.6.3 Bed Linen
10.6.4 Mattress
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Home Bedding Market Size Forecast by Distribution Channel
10.10.1 Offline
10.10.2 Online
10.11 Basis Point Share (BPS) Analysis by Distribution Channel
10.12 Absolute $ Opportunity Assessment by Distribution Channel
10.13 Market Attractiveness Analysis by Distribution Channel
Chapter 11 Asia Pacific Home Bedding Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Home Bedding Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Home Bedding Market Size Forecast by Type
11.6.1 Blankets
11.6.2 Pillows
11.6.3 Bed Linen
11.6.4 Mattress
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Home Bedding Market Size Forecast by Distribution Channel
11.10.1 Offline
11.10.2 Online
11.11 Basis Point Share (BPS) Analysis by Distribution Channel
11.12 Absolute $ Opportunity Assessment by Distribution Channel
11.13 Market Attractiveness Analysis by Distribution Channel
Chapter 12 Latin America Home Bedding Analysis and Forecast
12.1 Introduction
12.2 Latin America Home Bedding Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Home Bedding Market Size Forecast by Type
12.6.1 Blankets
12.6.2 Pillows
12.6.3 Bed Linen
12.6.4 Mattress
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Home Bedding Market Size Forecast by Distribution Channel
12.10.1 Offline
12.10.2 Online
12.11 Basis Point Share (BPS) Analysis by Distribution Channel
12.12 Absolute $ Opportunity Assessment by Distribution Channel
12.13 Market Attractiveness Analysis by Distribution Channel
Chapter 13 Middle East & Africa (MEA) Home Bedding Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Home Bedding Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Home Bedding Market Size Forecast by Type
13.6.1 Blankets
13.6.2 Pillows
13.6.3 Bed Linen
13.6.4 Mattress
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Home Bedding Market Size Forecast by Distribution Channel
13.10.1 Offline
13.10.2 Online
13.11 Basis Point Share (BPS) Analysis by Distribution Channel
13.12 Absolute $ Opportunity Assessment by Distribution Channel
13.13 Market Attractiveness Analysis by Distribution Channel
Chapter 14 Competition Landscape
14.1 Home Bedding Market: Competitive Dashboard
14.2 Global Home Bedding Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 WestPoint
14.3.2 Beaumont & Brown Ltd
14.3.3 Crane & Canopy
14.3.4 Hollander
14.3.5 Bombay Dyeing
14.3.6 Pacific Coast Feather Company
14.3.7 Boll & Branch LLC
14.3.8 Acton & Acton Ltd
14.3.9 American Textile Company
14.3.10 Portico Inc