Global Fitness App Market by Type (Exercise & Weight Loss, Activity Tracking), by Platform (Android, iOS), by Device (Smartphones, Wearable Devices) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global fitness app market was valued at USD 4.46 billion in 2020. It is projected to grow at a compound annual rate of 21.6% between 2021 and 2028. National lockdowns and social isolation were a result of the COVID-19 pandemic. This has resulted in a shift to virtual fitness, away from traditional gyms and studios. This has led to an increase in the number of fitness apps being downloaded and used. According to a September 2020 article in World Economic Forum, global downloads for fitness and health apps increased 46%. The market is being driven by the growing popularity of online fitness training. Market growth is also driven by a growing awareness about health and well-being.

The COVID-19 pandemic, which has raised awareness about hygiene and health, also contributed to this increase. According to an article published by the World Economic Forum in September 2019, the Daily Active Users (DAUs), on fitness apps, increased by 24% between quarter 1 and quarter 2 2020. Studio and gyms are also increasing their online presence. Many people are now investing in home gym equipment. Peloton, a U.S.-based fitness equipment manufacturer, is expected to double its sales in 2020.

Apps for fitness use artificial intelligence, machine learning and other technologies to offer personalized programs to customers. They do not offer equipment workouts, personal diet charts, or the ability to track steps and monitor diet. These advantages are driving the market's growth potential. MyFitness Pal (MFP), for example, offers personalized activity and diet tracking to its customers. This app generated USD 6.7million in June 2020.

The market is driven by the increasing penetration of smartphones. The Mobile Economy Survey 2018 estimates that smartphone penetration will increase to 77% by 2025, compared to 57% in 2017. According to the Mobile Economy Survey 2018, 5.9 billion unique mobile subscribers will be reached by 2025. The market is also supported by the growing adoption of wearable devices like the Apple Watch or Fitbit.

Impact of COVID19 fitness apps market: 53.2% rise in revenue

To meet growing consumer demand, key players are creating fitness apps. This market is expected to grow globally. To enhance customer experience, additional functions and features are also added. HealthifyMe Studio, an app for health and nutrition, was launched in June 2020 to offer interactive and live workouts. To increase customer engagement, the number of participants was kept to 30. Apple launched Fitness+ on Apple TV, iPhone, iPad and iPad in December 2020. There will be 10 workout types on the Fitness+ platform, including Core, High Intensity Interval Training and Strength.

Many investment and capital venture firms have invested in the sector of fitness apps. Fittr, for example, raised USD 2,000,000 in April 2020. Many footwear companies, including Nike, Adidas, and Under Armour, are also investing in health apps, tracking systems, and other technologies. Nike Inc. offers two apps, Nike+Run and Nike Training Club. This is positively impacting market growth.

Type Insights

Due to increasing obesity cases, exercise and weight loss accounted for 54.7% of the total market share in 2020. According to the World Health Organization, obesity prevalence has tripled in the past three decades. A 2017 study by the Global Burden of Disease found that 8% of the world's population died from obesity. The segment is expected to grow due to increased awareness about the health effects of obesity (including diabetes, cancer, heart disease, and other chronic conditions). Apps for exercise and weight management offer a personal trainer, logbooks to monitor weight, audio guides and timers, as well as the ability to pair with other devices. Due to COVID-19, more people are choosing to take virtual fitness lessons in order to adhere to social distancing norms. This is driving the segment. Cult.Live, an Indian health tech company, reported a three-fold increase in time spent on its online fitness platform.

Activity tracking is predicted to experience the fastest growth during the forecast period. This can be attributed to growing demand for wearable fitness tracking systems and new activity tracking devices. Fitbit, for example, launched affordable activity trackers priced at USD 70 to USD 160 in March 2019. Activity tracking apps from different footwear companies like Runtastic by Adidas or Runkeeper by Asics are also supporting this market.

Platform Insights

In 2020, iOS was the platform that accounted for 52.6% of all revenue. This segment has seen a significant increase in its adoption by consumers. About 26% of iPhone, iPod and iPad users downloaded the iOS 14 update in the first five days after its September 2020 release. The segment is also growing because of the increased adoption of iOS-based devices. According to Apple Inc, the number of active Apple device users increased by 1.4 billion to 1.5 billion during the first quarter of 2019. Fitocracy and Strava are fitness apps for iOS.

Over the forecast period, the Android segment will grow at a rate of 22.7%. This is due to the high use of Android smartphones. There were over 2 billion Android users in May 2017. There were 2.5 billion active Android users monthly in 2019. Android can be run on over 24,000 devices. There are many fitness apps for Android, including Runstastic and MyFitnessPal as well as Sworkit and Leap Fitness Workout Apps.

Device Insights

Smartphones accounted for 67.6% of the total revenue in 2020, based on devices. This is due to a significant parameter, namely the increase in smartphone penetration worldwide. Global smartphone adoption was 65% in 2019, which will rise to 75% by 2022. According to the Mobile Economy Survey 2018, 49% of people used the internet via their smartphones. The segment is growing because of increased internet usage on smartphones.

Over the forecast period, the wearable device segment is expected to expand at a substantial rate. Wearables are becoming more popular due to increasing consumer awareness and the prevalence of lifestyle diseases such as obesity and diabetes. Wearable devices have features like long battery life, wireless connectivity, and mobile phone integration. Wearable devices are being introduced by companies to track and maintain health and well-being. This is a positive trend that will drive the market. In April 2020, Xiaomi introduced a new fitness tracker to China.

Regional Insights

North America was responsible for 34.9% of the total revenue in 2020. This can be attributed to increased awareness of health and high adoption rates for fitness apps. During the COVID-19 epidemic, fitness apps were used at a rapid rate. According to Freeletics, an artificial intelligence-based fitness provider, 74% of Americans used at least one app during the COVID-19 lockdown. 60% plan to cancel their gym memberships.

The most lucrative region market for the forecast period is Asia Pacific. Asia Pacific's market is driven by key factors like growing smartphone penetration, increasing health awareness, and a rise in the use of fitness apps. The region also saw an increase in fitness app downloads during the COVID-19 epidemic. According to a World Economic Forum article, India saw a 157% increase in fitness and health app downloads, equivalent to 58,000,000 new users. Asia Pacific saw a 47% increase in health and fitness app downloads.

Market Share Insights & Key Companies

To increase market share and expand their reach, key players are embracing strategies like product launches, investments and collaborations. Due to increased funding and investment, they are launching new products. Balderton Capital, a London-based venture capital firm, invested USD 2.5million in 8fit, a Berlin-based fitness app company, in July 2020. The following are some of the most prominent players in global fitness app markets:

• Adidas

• Fitbit, Inc.

• Appster

• Azumio, Inc.

• MyFitnessPal Inc.

• Applico

• FitnessKeeper

• Aaptiv

• Nike

• Noom

• Under Armour, Inc.

• Appinventiv

Up Market Research published a new report titled “Fitness App Market research report which is segmented by Type (Exercise & Weight Loss, Activity Tracking), by Platform (Android, iOS), by Device (Smartphones, Wearable Devices), By Players/Companies Noom, Fitbit Inc, Applico, FitnessKeeper, Appster, Azumio Inc, Appinventiv, Adidas, Under Armour Inc, Aaptiv, MyFitnessPal Inc, Nike”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Fitness App Market Report Segments:

The market is segmented by Type (Exercise & Weight Loss, Activity Tracking), by Platform (Android, iOS), by Device (Smartphones, Wearable Devices).

Fitness App Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Fitness App Market

Overview of the regional outlook of the Fitness App Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Fitness App Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Fitness App Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Exercise & Weight Loss

                2. Activity Tracking

                1. Android

                2. iOS

                1. Smartphones

                2. Wearable Devices

9. Market scenario by region, sub-region, and country.
10. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
11. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
12. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Fitness App Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
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• Understanding Competition Scenario
• Product & Brand Management
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• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Fitness App Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.