Global Enterprise Streaming Media Market by End Use (IT & Telecom, Healthcare, BFSI) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Industry Insights

In 2017, the global enterprise streaming media market was worth USD 15.85 billion. The market is expected to grow at a 17.8% CAGR between 2018 and 2025. The market has been pushed forward by the geographic expansion of companies, increasing internet penetration, and spiraling demand to stream video.

The market is expected to grow with a growing interest in incorporating animations and videos, as well as unified communications & collaboratives (UC&C), portfolios in enterprise content delivery medium. High-speed communication infrastructure has enabled the development of advanced video platforms to enable the implementation of unified communications systems. Immersive telepresence and video conferencing are two of the most popular technologies in recent years and are being used by various organizations.

Enterprise streaming solutions are being used by many companies to improve collaboration between geographically dispersed employees, strategic business units and customers. These solutions allow them to communicate effectively with their customers and employees who are located in different locations. Companies are focusing on communication costs in today's highly competitive business environment. This has created major growth opportunities and increased competition for market players.

Enterprise streaming solutions are used by companies to reduce travel costs and capital expenditures associated with face-to-face meetings. The market is expected to see an increase in adoption of emerging technologies such as cloud storage and bring-your-own devices (BYOD).

These solutions allow companies to stream highly customized and interactive audio and video content over the internet in a compressed format. It is easy to stream the content immediately without saving it on your hard drive. The development and deployment advanced enterprise streaming solutions has been made possible by the deployment of high-speed broadband connectivity and 4G/5G wireless communication networks. Social networking platforms like YouTube and Ustream are being used by companies to increase market visibility, promote and introduce their products and services.

Solution Insights

The market can be divided into content management, webcasting and conferencing based on the solution. Due to the growing demand for online training and interactive conferences, web conferencing was the most dominant solution segment in 2017.

The segment of video conferencing is expected to be the fastest-growing during the forecast period. This can be attributed to the large-scale deployment of high quality audio/video equipment by organizations in order to improve communication and offer an immersive experience for participants.

Enterprise streaming media solutions are being deployed by companies to improve their collaboration and interaction. The video conferencing market is expected to grow due to the rising demand for HD video communication and the increasing use of cloud-based video conference.

Service Insights

The market can be divided into managed service, professional service and support & maintenance. In 2017, professional service was the most popular service segment. The most prominent service segment in 2017 was professional service. However, managed services are expected to be the most promising segment over the forecast period. This is due to a growing preference for cloud-based industry solutions.

Due to increasing adoption of streaming media solutions, the demand for these services is expected to rise significantly. Information that was previously shared through presentation, text documents and e-mails is now shared using streaming media.

Most companies focus on the deployment of industry solutions to improve internal communication between multiple departments. High-quality content delivery network technology is required to ensure uninterrupted content transmission and broadcast quality. The demand for professional services like technical consulting, digital infrastructure analysis and project management will likely increase in the future.

Information on Deployment

The market can be divided into two types based on deployment. The market will be worth more if the on-premise deployment is used through 2025. The cloud segment will show a higher CAGR during the forecast period due to factors like lower capital expenditure and greater operational flexibility.

Cloud-based enterprise streaming media solutions can be accessed from multiple devices, including smartphones, laptops, desktop computers and special media delivery infrastructure. Cloud-based CDNs are becoming more popular for loading and storing content on-demand.

CDNs can also be integrated with web performance optimization or host application acceleration technology to increase the speed of content delivery. Many enterprises have set up CDNs in multiple locations to provide superior streaming media services. This has resulted in a rise in the use of enterprise streaming media solutions that are cloud-based for communicating and delivering instruction.

Application Insights

The market can be divided by application into three groups: team collaboration & knowledge transmission, corporate communications and training & development. For corporate communications, enterprise streaming media solutions are popular. Global expansion and a mobile workforce will both contribute to the segment's growth.

Some companies have begun to offer customized content for their registered visitors. This ability distinguishes web streaming from traditional television advertising because it allows companies to adopt a highly targeted marketing strategy.

Companies that offer multimedia marketing materials on-demand can also access information about customers who have viewed the content. This ability is expected to play a significant role in the delivery of marketing content via streaming media.

End-use Insights

The market is divided by end-use into BFSI and healthcare. Through 2025, the BFSI segment will contribute the most revenue to the market.

Digital communication solutions are being added to traditional branches of banks and financial institutions. These solutions can deliver customer service without the intervention of staff on-site.

Enterprise streaming solutions allow BFSI companies to increase accountability and improve operational management. It allows for video-based advertising of banking products and services. These factors will increase the demand for enterprise streaming media solutions within the BFSI vertical during the forecast period. Webcasting is also used by government agencies and educational institutions to simultaneously deliver e-learning courses to many viewers around the world.

Enterprise Size Insights

The market is divided into two groups based on the size of an enterprise: small and medium enterprises (SME), and large enterprises. Large enterprises have a higher demand for enterprise streaming media services. This segment is expected to be the largest in the global enterprise streaming media market over the forecast period. The SME segment will see the greatest CAGR due to the introduction cloud-based streaming media solutions that are cost-effective and efficient.

Unlike large corporations, SMEs are unable to launch or sustain traditional and expensive advertising & marketing campaigns. The availability of cloud-based media solutions that are cost-effective allows them to choose a segment-specific and cost-effective marketing strategy. These factors will drive the demand for webcasting, video conferencing and webcasting solutions in marketing, advertising and promotion. Market growth is expected to be driven by the increasing use of social media for marketing over the forecast period.

Regional Insights

North America was the dominant market in 2017 due to its tech-savvy population, better internet and communication network infrastructures, and higher number of internet users. The majority of the companies in the region are early adopters and keen to develop and deploy the latest technologies to increase their operational efficiency.

Asia Pacific is home to many IT companies that have established off-shore delivery centers. The availability of skilled workers, improved urban and digital infrastructure, as well as favorable foreign direct investment (FDI), policies have all contributed to a decrease in operational costs.

Multi-national corporations (MNCs), have also established research and development centers, sales offices, and manufacturing units in emerging countries like China and India to meet the growing demand for automobiles and consumer electronics. In order to better interact with clients and internal stakeholders, there has been an increase in the need for team collaboration.

Market Share in Enterprise Streaming Media

Apple Inc., Avaya Inc., Adobe Systems Inc., AVI-SPL Inc., Haivision Systems Inc., Cisco Systems, Microsoft Corporation, SAP AG, Polycom, Inc., and Spirent Communication PLC are key industry players. These companies focus on creating solutions for high-content video delivery and high-bandwidth video delivery in support of advertising and elearning.

Adobe Systems Inc.'s media streaming solution, Adobe Media Server, transforms content delivery by supporting consistent and protected transmission across a variety of devices including mobile devices, tablets and connected TVs. Adobe Media Server 5 software was introduced by the company to allow premium content publishers to provide HD-quality videos that can be accessed from any internet-connected device.

Microsoft Corporation launched Windows Operating System Enterprise Edition to provide solutions such as Azure Media Services (a high-definition (HD) video encoder & streaming service). Microsoft Stream is an intelligent video service that Microsoft 365 offers.

Report Scope

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional and country level and offers an analysis of industry trends for each sub-segment from 2014 to 2025. Grand View Research has divided the global enterprise streaming media market report by solution, service and deployment. This is based on enterprise size, application, region, and end-use.

• Solution Outlook (Revenue USD Million, 2014-2025)

  • Video Conferencing

  • Video Content Management

  • Webcasting

  • Web Conferencing

• Service Outlook (Revenue USD Million, 2014-2025)

  • Professional Service

  • Managed Service

  • Support & Maintenance

• Forecast for Deployment (Revenue, USD million, 2014-2025)

  • On-premise

  • Cloud

• Enterprise Size Outlook (Revenue USD Million, 2014-2025)

  • Small and Medium Enterprise

  • Large Enterprise

• App Outlook (Revenue USD Million, 2014-2025)

  • Collaboration & Knowledge Transfer

  • Corporate Communication

  • Training & Development

  • Marketing

  • Other

• End-Use Outlook (Revenue USD Million; 2014-2025)

  • BFSI

  • Healthcare

  • Manufacturing

  • Government

  • IT & Telecom

  • Media & Entertainment

  • Retail

  • Other

• Regional Outlook (Revenue USD Million, 2014-2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • Middle East & Africa

Up Market Research published a new report titled “Enterprise Streaming Media Market research report which is segmented by End Use (IT & Telecom, Healthcare, BFSI), By Players/Companies Inc; and Spirent Communications PLC The companies are focusing on developing solutions for high-content and high-bandwidth video delivery to support advertising and e-learning, Apple Inc; Avaya Inc; Adobe Systems Inc; AVI-SPL Inc; Haivision Systems Inc; Cisco Systems; Microsoft Corporation; SAP AG; Polycom”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Enterprise Streaming Media Market Report Segments:

The market is segmented by End Use (IT & Telecom, Healthcare, BFSI).

Enterprise Streaming Media Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Enterprise Streaming Media Market

Overview of the regional outlook of the Enterprise Streaming Media Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Enterprise Streaming Media Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Enterprise Streaming Media Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. IT & Telecom

                2. Healthcare

                3. BFSI

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Enterprise Streaming Media Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
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Reasons to Purchase the Enterprise Streaming Media Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.