Global E Book Reader Market by Type (E Ink Screen, LCD Screen), By Application (Organized Retail Store, Unorganized Retail Store, E-Commerce) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
The global e-book reader market is expected to grow from USD 1.6 billion in 2018 to USD 2.4 billion by 2028, at a CAGR of 5.2% during the forecast period (2019 - 2028). The major factor driving this growth is the increase in demand for digitized books as a result of the rise in internet access and increasing smartphone penetration across developing countries such as India, China, and Brazil.
An e-book reader is a device that enables people to read digital versions of books. Readers are available in both LCD and E Ink screen formats, the latter enabling faster refresh rates with less battery drain. Most devices have an onscreen keyboard for entering text or notes while reading. They can also be used as small computers, which typically use either Android OS or iOS operating systems (OS).
The major difference between the two types of screens is how they capture light: LCDs reflect it off their display panels back towards your eye, whereas E Ink “paints” it onto paper-like glowing pixels so you see what you're reading without any glare from external sources. The most significant downside to this technology is its slow page refresh rates, but for the most part that's a tradeoff, people are willing to make so they can read even when there's no light.
On the basis of type, the e-book reader market is segmented into E Ink Screen and LCD Screen.
E-Ink Screen
E-ink screens are used in devices such as the Amazon Kindle, Barnes and Noble Nook, Sony Digital Paper DPT-S series (DPR-ST5000), Kobo eReader Touch Edition, or Pocketbook InkPad. E-ink screen displays use electrostatic technology to convert electricity into visible light without emitting any electromagnetic radiation themselves. The result is a display that can be read easily from almost any angle even with bright sunlight shining on it and has significant power-saving advantages over LCDs but suffers from slow refresh rates when displaying fast-moving images like video clips due to its resolution of just 800x600 pixels per inch.
LCD Screen
An LCD screen is a display technology in which images are created by the action of electric currents flowing through the liquid crystals. LCD screens use less power than other types of displays such as CRT, LED, or plasma and have been used for large-screen TVs since 2007. They also offer much higher resolution compared to eInk screens. However, they require backlighting from an external light source because their own light cannot produce color without adding heat to the device that would reduce battery life and cause discomfort with prolonged usage. This makes them unsuitable for daylight reading applications like ebook readers where sunlight can be utilized instead of electricity generated indoors at great expense - especially in countries suffering frequent energy shortages due to natural disasters or war.
On the basis of application, the global e-book reader market is segmented into Organized Retail Store, Unorganized Retail Store, and E-Commerce.
The application in an organized retail store is to showcase books and magazines so that consumers can buy the desired items. The e-book reader is used in a bookstore to browse and buy books. It identifies which book the customer wants by scanning the barcode or searching for it online, then shows descriptions of that specific title. The customer can also browse reviews from other customers who have read this book before they make their purchase decision. The application in an unorganized retail store is to sell books. The e-book reader functions as a point of sale system for the retailer, enabling it to complete transactions and generate reports on cash flow. Some systems allow retailers to manage inventory levels by checking how many copies are left in stock or what needs to be replenished based on customer demand. E-commerce is a transaction of goods or services over the internet. E-book readers are widely used in e-commerce because it makes reading easier and more entertaining as well as convenient for online shopping.
On the basis of region, the global e-book reader market is segmented into North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North American region is the highest revenue generating market with a share of close to 31% in 2017 owing to the high adoption rate of e-book readers by organized retail stores in this region. The European region follows at a distant second position accounting for 27%, followed by Asia-Pacific (17%), Latin America (12%) and the Middle East & Africa regions respectively accounted for 11%.
The global e-book reader market is characterized by the presence of a few major vendors. These include Amazon, Kobo, and Barnes & Noble Inc., which together account for close to 83% in 2017. This dominance has been attributed to their low-cost hardware devices that are sold at a higher price than tablets or other handheld gadgets. The high adoption rates can be attributed to these lower prices as well as their intuitive user interface which does not require any technical expertise like coding or programming skills on behalf of the users since they do not need internet connectivity during use.
Growth Factors
The significant growth factors for the global e-book reader market are the rising demand for premium books and serialized content. The rise in investments by publishers in the digital marketing of their titles to attract readers also boosts the growth of this market. Apart from these, increasing penetration is another major factor that drives the growth of this market globally. Moreover, a decrease in production cost will help drive the expansion of this industry over time as well.
Up Market Research published a new report titled “E-Book Reader Market research report which is segmented by Types (E Ink Screen, LCD Screen), By Applications (Organized Retail Store, Unorganized Retail Store, E-Commerce), By Players/Companies Amazon, Rakuten Kobo, Barnes & Noble, Hanvon Technology, Onyx Book, PocketBook International, Aluratek, Bookeen, ECTACO, Ematic, Arta Tech, Wexler Flex”. As per the study, the market is expected to grow at a CAGR of XX% in the forecast period.
Report Scope
Report Attributes | Report Details |
Report Title | E Book Reader Market Research Report |
By Type | E Ink Screen, LCD Screen |
By Application | Organized Retail Store, Unorganized Retail Store, E-Commerce |
By Companies | Amazon, Rakuten Kobo, Barnes & Noble, Hanvon Technology, Onyx Book, PocketBook International, Aluratek, Bookeen, ECTACO, Ematic, Arta Tech, Wexler Flex |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 244 |
Number of Tables & Figures | 171 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global E Book Reader Market Report Segments:
The market is segmented by Type E Ink Screen, LCD Screen and By Application Organized Retail Store, Unorganized Retail Store, E-Commerce.
Some of the companies that are profiled in this report are:
- Amazon
- Rakuten Kobo
- Barnes & Noble
- Hanvon Technology
- Onyx Book
- PocketBook International
- Aluratek
- Bookeen
- ECTACO
- Ematic
- Arta Tech
- Wexler Flex
E Book Reader Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the E Book Reader Market
Overview of the regional outlook of the E Book Reader Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The E Book Reader Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of E Book Reader Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
- By Type:
1. E Ink Screen
2. LCD Screen
7. By Application:1. Organized Retail Store
2. Unorganized Retail Store
3. E-Commerce
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the E Book Reader Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Reasons to Purchase the E Book Reader Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 E Book Reader Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 E Book Reader Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 E Book Reader Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the E Book Reader Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global E Book Reader Market Size & Forecast, 2018-2028
4.5.1 E Book Reader Market Size and Y-o-Y Growth
4.5.2 E Book Reader Market Absolute $ Opportunity
Chapter 5 Global E Book Reader Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 E Book Reader Market Size Forecast by Type
5.2.1 E Ink Screen
5.2.2 LCD Screen
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global E Book Reader Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 E Book Reader Market Size Forecast by Applications
6.2.1 Organized Retail Store
6.2.2 Unorganized Retail Store
6.2.3 E-Commerce
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global E Book Reader Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 E Book Reader Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America E Book Reader Analysis and Forecast
9.1 Introduction
9.2 North America E Book Reader Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America E Book Reader Market Size Forecast by Type
9.6.1 E Ink Screen
9.6.2 LCD Screen
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America E Book Reader Market Size Forecast by Applications
9.10.1 Organized Retail Store
9.10.2 Unorganized Retail Store
9.10.3 E-Commerce
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe E Book Reader Analysis and Forecast
10.1 Introduction
10.2 Europe E Book Reader Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe E Book Reader Market Size Forecast by Type
10.6.1 E Ink Screen
10.6.2 LCD Screen
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe E Book Reader Market Size Forecast by Applications
10.10.1 Organized Retail Store
10.10.2 Unorganized Retail Store
10.10.3 E-Commerce
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific E Book Reader Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific E Book Reader Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific E Book Reader Market Size Forecast by Type
11.6.1 E Ink Screen
11.6.2 LCD Screen
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific E Book Reader Market Size Forecast by Applications
11.10.1 Organized Retail Store
11.10.2 Unorganized Retail Store
11.10.3 E-Commerce
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America E Book Reader Analysis and Forecast
12.1 Introduction
12.2 Latin America E Book Reader Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America E Book Reader Market Size Forecast by Type
12.6.1 E Ink Screen
12.6.2 LCD Screen
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America E Book Reader Market Size Forecast by Applications
12.10.1 Organized Retail Store
12.10.2 Unorganized Retail Store
12.10.3 E-Commerce
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) E Book Reader Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) E Book Reader Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) E Book Reader Market Size Forecast by Type
13.6.1 E Ink Screen
13.6.2 LCD Screen
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) E Book Reader Market Size Forecast by Applications
13.10.1 Organized Retail Store
13.10.2 Unorganized Retail Store
13.10.3 E-Commerce
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 E Book Reader Market: Competitive Dashboard
14.2 Global E Book Reader Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Amazon
14.3.2 Rakuten Kobo
14.3.3 Barnes & Noble
14.3.4 Hanvon Technology
14.3.5 Onyx Book
14.3.6 PocketBook International
14.3.7 Aluratek
14.3.8 Bookeen
14.3.9 ECTACO
14.3.10 Ematic
14.3.11 Arta Tech
14.3.12 Wexler Flex