Global Digital Video Advertising Market by Type (Desktop, Mobile), by Industry Vertical (Retail, Automotive, Telecom, Financial Services) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global digital video advertising market was worth USD 19.7 billion in 2019. It is projected to grow at a compound annual rate (CAGR of 41.1%) between 2020 and 2027. The technological advancements and changes in consumer behavior have encouraged advertisers to use innovative digital video advertising methods. Individuals are increasingly choosing to use visual media on platforms other than satellite and cable TVs. Advertisers can now use non-conventional platforms such as mobile phones, desktops, Over The Top (OTT), media platforms and social media apps to improve their service delivery methods and offer new revenue streams for broadcasters and marketers. These digital video contents can be run on multiple platforms in multiple formats, which allows for a higher engagement rate.

New methods like vertical filming or 360deg digital videos have created significant opportunities for the expansion of digital video advertising. Modern videography techniques offer a new way to perceive the subject and attract new customers. These methods allow advertisers to create and manage more effective advertising campaigns. This promotes brands to use digital video advertising. Video filming technology has also advanced, allowing videographers to record high-quality videos with shorter durations. This makes it easier to deliver brands' messages to consumers.

Marketers and brands are increasingly adopting digital video advertising methods due to the growing adoption of connected TVs by individuals. Marketers and brands can access the social media accounts of individuals to analyze viewing patterns and optimize search engines to deliver relevant ads to them. Connected TV allows for the transmission of targeted, highly personalized and high-quality ads. This increases brand exposure and encourages brand loyalty. Market growth is also possible due to the increasing demand for TV ads.

Advertisers have the chance to reach more people with digital video advertising thanks to the increasing use of OTT platforms worldwide. Marketers have greater opportunities to increase reach and generate revenue through the availability of high-speed internet for affordable prices. Brands and agencies have greater opportunities to communicate their messages to customers by being able to use different advertising methods, including pre-, mid and post-roll advertising. In-banner digital video ads as well as companion ads allow marketers to promote their campaigns and ensure that viewers have a great viewing experience. This promises future growth.

Type Insights

In 2019, the desktop segment accounted for more than 62.0% of all revenue. The shift in viewership from TV to digital media platforms is due to changing lifestyles and preferences. Users are increasingly using desktops to access multimedia content laptops. This is encouraging advertisers to choose desktop to advertise on. Advertisers can deliver ads on bigger screens which makes them more impactful and drives people to take specific actions, such as signing up or purchasing certain services.

Mobile segment accounted for a significant share of the digital video advertising market in 2019, and will continue to grow at the fastest rate in the future. This growth is due to the increasing penetration of affordable smartphones as well as the growing trend for people to access content at their own pace. Many mobile games offer game coins or game credits in return for digital video ads. This gives advertisers an additional channel to increase their reach. Service providers also provide location access for mobile phones that allows advertisers to see the demographic trends in a specific area, allowing them to target advertising practices based on their viewing habits.

Industry Vertical Insights

In 2019, the retail industry segment accounted for 22.3% of total revenue. With digital video advertising, brands and marketers can identify search results and analyze them using cookies. This gives retailers a deeper understanding of customers' needs and wants. Offline retailers have the opportunity to improve customer experience in store by understanding their needs and wants. Digital video advertising can be used in stores as well to enhance customer experiences and ensure efficient consumer acquisition.

In 2019, the media and entertainment sector accounted for a significant share of the digital video advertising market. Media and entertainment companies can use digital video advertising to promote their content. They can show teasers and trailers of the upcoming content. Media houses can expand their distribution content through the use of digital content licensing and production rights. This opens up exciting growth opportunities for the market. Moreover, media houses can use OTT media platforms to increase their digital video advertising capabilities.

Regional Insights

North America was the market leader in 2019, with a 34.0% share of revenue. The high smartphone penetration in the region can explain this. Marketers are encouraged to use digital video advertising to take advantage of the growing number of digital viewers. The market is also seeing an increase in cord-cutting and an incremental shift among the population to OTT media delivery channels.

Asia Pacific dominated the market in 2019, and will continue to do so over the forecast period. Access to affordable internet service in the region encourages widespread adoption and encourages advertisers to use digital media for video advertising. Advertisers have a new channel for generating revenue, thanks to the rise in social media use in the region. This further boosts market growth. Marketers and brands are encouraged to use these platforms for digital video advertising by the emergence of short video apps, such as Kuaishou or TikTok, and their large user base in subcontinent.

Market Share Insights & Key Companies

To offer their customers better quality ads, organizations around the world have begun engaging in digital video bid practices. To attract top talent and promote efficient business growth, companies have begun to invest in new development centers. Conversant LLC, for example, opened its Virginia operations base in September 2017 to take advantage of the regional expertise.

Established players have also entered into partnerships with data analytics companies to assess the effectiveness of their advertising campaigns and increase engagement rates. This allows organizations to take the necessary steps as and when they are needed. To offer better services to clients, companies have also experienced technological disruption. PubMatic Inc. launched in June 2019 a cloud-powered supply side platform (SSP), to offer clients more affordable advertisement models. The digital video advertising market is dominated by the following players:

• Conversant LLC

• Longtail Ad Solutions, Inc.

• Tremor International Ltd.

• Verizon Media

• Viant Technology LLC

Up Market Research published a new report titled “Digital Video Advertising Market research report which is segmented by Type (Desktop, Mobile), by Industry Vertical (Retail, Automotive, Telecom, Financial Services), By Players/Companies Viant Technology LLC, Verizon Media, Conversant LLC, Tremor International Ltd, Longtail Ad Solutions Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Digital Video Advertising Market Report Segments:

The market is segmented by Type (Desktop, Mobile), by Industry Vertical (Retail, Automotive, Telecom, Financial Services).

Digital Video Advertising Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Digital Video Advertising Market

Overview of the regional outlook of the Digital Video Advertising Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Digital Video Advertising Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Digital Video Advertising Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Desktop

                2. Mobile

                1. Retail

                2. Automotive

                3. Telecom

                4. Financial Services

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Digital Video Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Digital Video Advertising Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.