Global Central & South America Automotive Wrap Films Market by Application (Heavy Duty Vehicles, Light Duty Vehicles, Medium Duty Vehicles) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

The Central and South America automotive wrapping films market was worth USD 170.30 millions in 2018. It is expected to grow at 19.4% during the forecast period. Product application will be driven by the rising popularity of wrap advertising and automobile customization. For promotion and advertising new products launches or marketing events, fleet wraps are becoming more popular. It can increase brand recognition up to 15 times more than other advertising mediums. These films are expected to increase demand due to their cost-effectiveness over outdoor advertising.

In order to grow their market share and drive revenue, companies in the Central and South America automotive wrapping films market place a lot of emphasis on expanding their reach. To meet the growing demand for automotive wrap film for commercial fleets, companies are expanding their services to Chile, Colombia, Ecuador and Bolivia.

Market players compete on the basis of product quality and technology used to produce automotive wrap films. To minimize risk and expand into new markets, they also compete on the basis of product development.

The market is expected to grow due to increased penetration of outdoor or out-of-home advertising in emerging countries like Argentina, Brazil and Mexico. Automotive wrap films will be in high demand due to rapid urbanization and the growing trend towards automobile customization. The growth is likely to be fueled by technological advances in inkjet, printhead and media technologies. Other factors that will drive growth in the market are the changing consumer lifestyle, rising youth population, as well as the popularity of automotive graphics.

Application Insights

Large vehicles with large graphics are attractive to commuters. They also make it easy to access information. Heavy-duty vehicles can travel long distances, which allows for access to millions of potential markets for brand promotion. Vinyl films can be used on vehicle windows and body parts.

To maintain visibility, opaque vinyl film is used on buses' bodies. Special quality films are used for windows. These films are easy to apply and remove, allowing for flexibility when applying different graphics to the vehicles. Advertising small brands can be costly through billboards. Many companies choose automotive wrap films instead.

Road transport authority requires that companies comply. Every commercial vehicle must display the name and address of the company on every door. Market growth is expected to be driven by this. Medium-duty vehicles offer huge potential for advertising in developing countries that have a high level of disposable income and a large number of people. These countries are Peru, Bolivia, Brazil and Chile.

Most medium-duty vehicles are used to transport goods between cities. This helps reach the untapped population. These vehicles are easily accessible to areas that have inefficient roads. This will be a boon for the future growth of this segment.

Country Insights

Brazil's OOH advertising industry is expanding at an incredible pace. This is due to increased awareness and increased use of digital inkjet large format printing. The inkjet printing market has seen an increase in investment, with an average 12.0% growth over the last few years. Due to their low cost and high visibility, this growth should have a positive effect on automotive wrap films demand.

Auto wrap films in Mexico are used primarily for lettering and partial wrapping of automobiles. They are also affordable. Market growth is expected to be fueled by the rising popularity of vehicle graphics and the low cost of films compared to paints. The country's growing use of automotive wrap films at racing events will also drive demand for these films.

Market Share Insights & Key Companies

To maintain product quality and expand their regional reach, many of the market leaders have integrated production and distribution. Companies have a competitive advantage because they can reap the cost savings and increase their profit margin. R&D is an activity that companies engage in to create new products and adapt to changing consumer demands.

Cast and calendered vinyl film are two of the most popular technologies. Cast vinyl films are more popular than calendered films due to their high operating temperatures (ranging from 400°F to 450°F) and suitability to be used in large curves.

In the coming years, new materials that combine multiple properties will be a focus of research activities. Avery Dennison Corporation and Arlon Graphics LLC are some of the most prominent manufacturers of products.

Central & South America Automotive Wrap Films Market Report Scope

The Report Covers Certain Segments

This report provides a forecast of revenue growth at the country and regional levels, as well as an analysis of industry trends in each sub-segment from 2014 to 2025. Grand View Research segmented the Central & South America automotive wrap film market report by country and application.

• App Outlook (Revenue USD Million, 2014-2025)

  • Heavy-Duty Vehicles

  • Medium-Duty Vehicles

  • Vehicles for light-duty use

• Country Outlook (Revenue USD Millions, 2014-2025)

  • Central & South America

    • Brazil

    • Argentina

    • Mexico

    • Chile

    • Columbia

    • Peru

    • Rest of CSA

These are the most frequently asked questions about this report

b. Market size for Central & South America automotive wrap film market was USD 200.6 million in 2019, and is expected to grow to USD 238.9 million in 2020.

b. Central & South America's automotive wrap films market will experience a compound annual growth rate (from 2020 to 2025) of 19.4% to reach USD 582.1 million by 2025.

b. By the end of 2019, light duty vehicles accounted for 46% of the market. These films are fast to apply and can be removed quickly, allowing for flexibility when applying different graphics to the vehicles.

b. Avery Dennison Corporation, Arlon Graphics LLC, 3M; Kay Premium Marking Films(KPMF) Ltd. Ritrama S.p.A. Hexis S.A. VViD Vinyl; ORAFOL Europe GmbH and JMR Graphics are some of the key players in the Central & South America auto wrap films market.

b. The market growth is being driven by two key factors: rising adoption of outdoor or out-of-home advertising in emerging markets and the rising trend towards automobile customization.

Up Market Research published a new report titled “Central & South America Automotive Wrap Films Market research report which is segmented by Application (Heavy Duty Vehicles, Light Duty Vehicles, Medium Duty Vehicles), By Players/Companies Avery Dennison Corporation; Arlon Graphics LLC; 3M; Kay Premium Marking Films (KPMF) Ltd; Ritrama SpA; Hexis SA; VViViD Vinyl; ORAFOL Europe GmbH; and JMR Graphics”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Central & South America Automotive Wrap Films Market Report Segments:

The market is segmented by Application (Heavy Duty Vehicles, Light Duty Vehicles, Medium Duty Vehicles).

Central & South America Automotive Wrap Films Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Central & South America Automotive Wrap Films Market

Overview of the regional outlook of the Central & South America Automotive Wrap Films Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Central & South America Automotive Wrap Films Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Central & South America Automotive Wrap Films Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Heavy Duty Vehicles

                2. Light Duty Vehicles

                3. Medium Duty Vehicles

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Central & South America Automotive Wrap Films Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Central & South America Automotive Wrap Films Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.