Global Automotive Smart Display Market by Display Technology (OLED, TFT-LCD), by Application (Head-up Display, Center Stack), by Display Size (Greater Than 10", 5'' - 10") and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global automotive smart display market was valued at USD 11.37 Billion in 2020. It is expected to grow at a 6.2% compound annual growth rate (CAGR), between 2021 and 2028. Smart displays are expected to increase in use in the automotive industry due to the increasing demand for advanced functions such as navigation, multimedia systems and driver assistance. The market is expected to grow due to the increasing demand for safety, comfort and convenience in automobiles, particularly in mature and developing economies. Over the forecast period, the market will see growth opportunities from the rising demand for semi-autonomous and autonomous semiautonomous vehicles technology as well as the rise of high-end and luxurious car segments, particularly in emerging markets.

Smart displays are rapidly growing in automotive applications. Market trends, advancements in cockpit electronics and buyer preferences all play a role in this market. Smart displays are essential in making crucial driver assistance functions accessible on a single touchscreen platform.

For safety, comfort, luxury and security, passenger cars are increasingly using technologies such as advanced infotainment, gesture control, head-up displays and telematics. Many countries around the world are now enforcing regulations regarding vehicle safety and security. This has led to a rise in demand for electronic devices across the globe, including smart displays.

Electronic components and the in-vehicle infotainment system play an important role, especially for commuters, mobile workers and excursionists. Innovations and trends in cockpit electronics technology help improve the passenger and driver experience in cars. Industry growth is possible through an increase in the number, quality, and size of cockpit electronics displays. The market will grow due to the integration of voice recognition, AI enhanced agent, natural-language processing, and voice recognition to improve autonomous vehicle experience. Tier 1 suppliers and OEMs are pursuing driver monitoring systems.

In the automotive industry, there is increasing demand for connected infotainment and smart displays. It is expected that 75% of passenger cars on the road will have 3G/4G connectivity by 2020. There is increasing acceptance and usage of Apple's CarPlay and Google's Android Auto. As technology improves, this trend will continue. Displays that are 3D, multilayered, prismatic, Diffractive Lightfield Backlighting, (DLB) and other depth-conveying technology will gain popularity over the forecast period. This should create opportunities for market growth. The Honda E urban Electric Vehicle (EV), for instance, has a 32-inch wide console display that includes three separate displays beneath a seamless top layer.

Due to the COVID-19 pandemic, global economic conditions have been severely affected. This has had a negative impact on vehicle production. Many production facilities were shut down as a result of the COVID-19 outbreak. The COVID-19 pandemic has had a negative impact on the sales of passenger and commercial cars, which in turn has impacted the demand for smart displays. In the past, smart display sales were led by the EU market. However, recent sales dips have seen a decrease in adoption rates. Europe will experience mixed recovery cycles due to both the economic stimulus and local restrictions. According to the German Association of the Automotive Industry, (VDA), 5.1 million passenger vehicles were registered in Europe in the first half of 2020. This is 39% more than in 2019. In the United States, passenger vehicle sales decreased by 26% in 2020, compared to 2019.

Display Size Insights

In 2020, the 5''-10' display size segment was responsible for 46.7% of the total revenue. Applications such as advanced instrument clusters and center stack touchscreen displays and rear-seat entertainment touchscreen devices are made possible by 5''-10 inch smart displays. These units combine informatics with telecommunication technology and are available on single-touchscreen displays from 5''-10". These panels can be used with any car's operating system, including QNX software systems. Visteon's SmartCore cockpit controllers, based on Blackberry/QNX or Qualcomm Snapdragon, were the first to be installed in mass-produced passenger cars in 2018.

From 2021 to 2028, the segment with smart displays larger than 10 inches will experience the fastest CAGR at 9.2%. This segment is driven mainly by applications in electric cars, premium cars, semi-autonomous, and autonomous cars. The demand for smart displays larger than 10 inches is expected to rise due to increased demand for electric, semi-autonomous and autonomous vehicles. The larger than 10 inch displays found in electric vehicles allow for the integration of all functions onto one screen. These screens make climate control, driving mode settings and suspension settings available to the driver at the touch-of-a-screen.

Display Technology Insights

In 2020, 53.4% of the market was occupied by TFT-LCD displays. Because they are durable and meet temperature standards, LCD and TFTLCDs are common in display applications. Manufacturers use TFT-LCDs and LCD depending on the temperature range and function of the vehicle. An LCD panel is used in the basic instrument cluster, rear-seat entertainment touchscreen display and center stack touchscreen display. TFT-LCD is used for advanced applications due to its superior visual quality.

From 2021 to 2028, OLED displays will experience the fastest CAGR at 10.3%. OLED display cars for passenger cars are currently being displayed at numerous automotive exhibitions. However, OLEDs in consumer models have a lower penetration rate than the LCDs. OLED automotive smart displays systems will be more popular than other technologies in the future. OLED displays will be featured in most of the new vehicles. Cadillac, for example, announced the SUV 2021 Escalade with an OLED display that curves.

Application Insights

In 2020, the center stack display segment was responsible for more than 40.0% of the market share. Information systems with center stack displays offer an array of interactive features such as music, navigation, temperature control, and other information. The demand for center stack displays is expected to rise due to technological advances in self-driving cars and connected cars. Many vehicle OEMs aim to offer advanced center stack displays in the mid-segment, as well as economical variants of their vehicles, which will drive this segment.

Head-up Display (HUD), segment, is expected to experience the fastest CAGR at 8.7% during the forecast period. The transparent HUD displays information directly in the driver's sight, without him having to look at the road. It is expected that the segment will be driven by innovative solutions such as augmented reality, global positioning systems, and the head-up display.

Regional Insights

Asia Pacific was the region with the highest revenue share, at over 50.0%, in 2020. It is expected to experience the fastest growth during the forecast period. China was responsible for approximately 50% of passenger vehicle sales in the region. China was the country's leader in passenger vehicle production and sales in 2019, with 21.3 million and 21.4 millions units respectively. Alps Alpine Co., Ltd., Panasonic Corporation, Hyundai Mobis are some of the key players in the region. Regional suppliers have significant investment opportunities to capitalize on the demand in the region, which makes it attractive for investors.

A significant share of the market was held by Europe in 2020. This region is home to renowned automotive OEMs and top vehicle manufacturers. Investments by OEMs such as Daimler and Jaguar Land Rover, Volkswagen BMW, Nissan, Nissan, Honda, and Nissan have fueled the region's production activity. The region's premium car manufacturers have installed advanced electronic systems in their vehicles. This is expected to help drive European demand.

Market Share Insights & Key Companies

Key players offer a broad range of automotive smart displays components such as digital instrument clusters, digital cockpit systems, center stack displays, rear-seat entertainment systems, head-up display units for passenger cars and commercial trucks, as well as digital cockpit system and digital instrument cluster. To enhance their product offerings, the companies are focusing on developing technologically advanced products. To grow their market share, companies are taking strategic initiatives like regional expansions, mergers and partnerships.

These players are also consolidating their market share by engaging in M&A activities. In October 2020, Hyundai Mobis announced that it had made a strategic investment into Envisics (a supplier of Augmented Reality Head-up Displays (AR HUDs). Envisics and Hyundai Mobis are expected to create autonomous driving AR HUDs for vehicles, with mass production in mind by 2025. Continental AG invested more in DigiLens Inc. in May 2018. This company provides holographic waveguide projector technology. DigiLens Inc. would be able to use head-up displays in automotive displays using its holographic waveguide technology. The following are some of the major players in the global market for automotive smart displays:

• Alps Alpine Co., Ltd.

• Continental AG

• Denso Corporation

• Hyundai Mobis

• Nippon Seiki Co., Ltd.

• Panasonic Corporation

• Pioneer Corporation

• Robert Bosch GmbH

• SAMSUNG (HARMAN International).

• Visteon Corporation

Up Market Research published a new report titled “Automotive Smart Display Market research report which is segmented by Display Technology (OLED, TFT-LCD), by Application (Head-up Display, Center Stack), by Display Size (Greater Than 10", 5'' - 10"), By Players/Companies Panasonic Corporation, Hyundai Mobis, Robert Bosch GmbH, Continental AG, Alps Alpine Co Ltd, Denso Corporation, Nippon Seiki Co Ltd, SAMSUNG (HARMAN International), Pioneer Corporation, Visteon Corporation”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Automotive Smart Display Market Report Segments:

The market is segmented by Display Technology (OLED, TFT-LCD), by Application (Head-up Display, Center Stack), by Display Size (Greater Than 10", 5'' - 10").

Automotive Smart Display Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Automotive Smart Display Market

Overview of the regional outlook of the Automotive Smart Display Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Automotive Smart Display Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Automotive Smart Display Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. OLED

                2. TFT-LCD

                1. Head-up Display

                2. Center Stack

                1. Greater Than 10"

                2. 5'' - 10"

9. Market scenario by region, sub-region, and country.
10. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
11. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
12. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Automotive Smart Display Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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Reasons to Purchase the Automotive Smart Display Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.