Global 4K Set-top Box Market by Product (Satellite, Over The Top [OTT], Internet Protocol Television [IPTV], Hybrid, Digital Terrestrial Television [DTT]) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Market growth has been driven by the desire to fully exploit the capabilities of 4K TVs.

In 2015, the global 4K set-top box (STB) market was worth USD 218.4 millions. 4K STBs are steadily making inroads into this niche market due to their emphasis on clear broadcast quality and eagerness for full use of 4K TVs. The key reason that modern consumers are shifting from HD and normal TVs to 4K STB is the growing demand for quality in-home entertainment.

North America 4KSTB Market Volume by Product, 2014-2024 (Thousand Units).

The industry's growth prospects will be enhanced by the introduction of OTT streaming technologies and Internet Protocol Television. Direct broadcast satellite providers, telecom firms, and other content service providers are the main stakeholders in this market.

In response to growing demand for interactive content, prominent service providers have formed strategic alliances with content and software providers in order to provide seamless broadcasting for their users. STBs have been given more storage space to enable personal video recording.

The market for IPTV and OTT devices will be positively affected by the increased availability of high-speed internet services, especially in metro and semi-metro areas. These innovative devices will be a major driver of 4K STB growth over the forecast period.

Sigma Designs, a U.S.-based SoC solutions provider, has introduced HRD-enabled UHD STB SOCs to enable them to provide a superior visual experience.

In 2016, The Federal Communications Commission approved a proposal that would allow users to exchange expensive cable boxes for more affordable devices and apps. This is expected to increase competition in the 4K STB market. It allows users to select video streaming and IPTVSTB services from providers, including Apple, Inc., Google, Inc., Tivo, Inc., over cable, satellite, or other TV service providers like Comcast Corp.

Market penetration will be limited by high 4K video subscription prices and more expensive set-top boxes hardware than SD STBs and HD. Industry growth will also be affected by issues like the inability to access high-speed internet in developing countries that is required for OTT or IPTV subscriptions.

The market was dominated by satellite-based 4K Set Top Boxes

Service providers and vendors offer a variety of Ultra HD STB options, including OTT, IPTV and satellite as well as Digital Terrestrial Television, DTT, and hybrid STBs. The industry's dominant 4K STBs were satellite-based in 2015, accounting for more than 30% of global revenue.

While IPTV and OTT use the internet to deliver content, they have different frameworks. This causes them to differ in quality and image delivery. IPTV services are distinguished by higher quality video because they transmit content via a network managed and maintained by a service provider. IPTV STBs will see significant growth and could replace other STBs and content transmission services.

OTT uses the internet to transport content from service providers like Hulu or Netflix. This makes it more affordable than IPTV and other internet-based services. OTT services, however, do not offer any quality assurance for media content, and they do not offer live programming.

Cable operators will be able to increase their client base by offering OTT and IPTV services. Due to their compatibility with multiple streaming and content transmission services, hybrid STBs will grow at a rapid pace from 2016 to 2024.

Asia Pacific will experience significant growth; India has the highest growth potential

Asia Pacific 4K STB market will experience a CAGR exceeding 50% between 2016 and 2024. This region's high growth prospects can be attributed to the increased penetration of 4K TVs by the upper economic classes and government mandates regarding digitization. Market growth has been facilitated by the reduction in prices for Ultra HD TVs and compatible STB devices, as a result of an increase in local production.

Videocon and Tata Sky, two of India's most prominent digital broadcast satellite providers, have introduced 4K STBs to enhance TV viewing experiences for their customers. This is in an effort to gain the first-mover advantage within the industry that has half a million TV viewers.

North America will see a rise in IPTV device demand due to the availability of high-speed networks and add-ons.

ZTE, Huawei and Technicolor are key market players

ZTE, Technicolor and Roku are key industry players. New market players will benefit from the increased preference of customers for UHD, interactive and 3D TV.

Manufacturers are now integrating sleep mode features to address concerns raised by energy efficiency communities about the energy consumption of their devices.

Up Market Research published a new report titled “4K Set-top Box Market research report which is segmented by Product (Satellite, Over The Top [OTT], Internet Protocol Television [IPTV], Hybrid, Digital Terrestrial Television [DTT]), By Players/Companies telecom companies, direct broadcast satellite providers, other on-demand content service providers”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global 4K Set-top Box Market Report Segments:

The market is segmented by Product (Satellite, Over The Top [OTT], Internet Protocol Television [IPTV], Hybrid, Digital Terrestrial Television [DTT]).

4K Set-top Box Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the 4K Set-top Box Market

Overview of the regional outlook of the 4K Set-top Box Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The 4K Set-top Box Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of 4K Set-top Box Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Satellite

                2. Over The Top [OTT]

                3. Internet Protocol Television [IPTV]

                4. Hybrid

                5. Digital Terrestrial Television [DTT]

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the 4K Set-top Box Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
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Reasons to Purchase the 4K Set-top Box Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.