Global Luxury Hair Care Market by Distribution Channel (E-commerce, Specialty Stores), by Product (Hair Coloring Products, Shampoos) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028
Summary of the Report
Global luxury hair care market was worth USD 19.95 billion in 2019. It is projected to grow at a compound annual rate (CAGR of 5.9%) between 2020 and 2027. The demand for premium hair care products is driven by the growing e-commerce market. Drop shipping and affiliate marketing will gain popularity in the future. With luxury haircare brands beginning to focus on targeting the 'genderless generation,' unisex/gender-neutral products are likely to witness a surge in demand in the foreseeable future. To reach a diverse audience, key brands will focus on neutral packaging. Market growth will be slowed by the novel COVID-19, especially in the remaining 2020. The COVID-19 crisis caused massive disruptions in supply chains, which negatively affected product distribution through all channels, but mainly offline.
The market for luxury hair products is expected to recover from its poor performance in 2020. Consumers are expected to return to work after the COVID-19 crisis and socialize, making the appearance and health hair care a pressing issue. This will create a healthy market for the product globally.
Brand stretching is crucial to portfolio expansion for luxury haircare brands with a strong global presence. A marketing strategy that uses the same brand name (with an established image) to market products from a different product line/category is known as brand stretching.
Product Insights
The shampoos segment accounted for 31.4% of global revenue in 2019, and led luxury hair care markets. The market continues to be driven by consumer demand for premium shampoos that are made with natural or organic ingredients. Market participants continue to push green product production. Recognizing the growing demand for luxurious shampoos, market players have developed specific products for customers.
Over the forecast period, the hair coloring products market is expected to experience the greatest growth. Individuals are more inclined to use at-home hair treatment options due to strict COVID-19 regulations in many countries. These developments will encourage hair salons to send luxury custom hair color kits (luxury), to customers' homes as soon as possible.
Distribution Channel Insights
The market's largest segment, specialty stores, accounted for over 31.0% of global revenue in 2019. These stores are popular because they offer expert advice and allow customers to verify the products.
E-commerce is expected to grow at the fastest rate of CAGR during the forecast period. There are lucrative opportunities in the personalized luxury haircare space. California-based hair color business eSalon delivers custom hair colors kits to customers via door-to-door delivery (D2D). The company uses algorithms to analyze each customer's hair color. Due to the increasing competition in the industry, luxury haircare brands around the world are likely to follow suit.
Regional Insights
Asia Pacific was the biggest regional market for luxury haircare in 2019, accounting for 39.3%. In 2019, the most prominent trend was the rising popularity of organic and natural luxury hair care products. A large number of Asian consumers are becoming more aware of the many benefits of using sustainably sourced luxury cosmetics.
Silver consumers continue to be skeptical about the effectiveness of anti-aging luxury products for hair. This is a way to slow down natural aging in the region. Although the market for luxury haircare products is strong, it has been impacted by rising consumer spending and increased preference for luxurious skincare products. This is most evident in Asian countries.
North America is projected to grow at a substantial CAGR during the forecast period. The key drivers of product demand in the region are rising consumer interest in premium hair care products, and increased online beauty spending. The rapid growth of direct-to consumer channels and social media has disrupted the North American market. The mainstream luxury haircare brands are still being challenged by'masstige' brands.
Market Share Insights & Key Companies
The market is concentrated with internationally-renowned market participants accounting for the majority of sales. To remain competitive, prominent players have taken major strategic steps to acquire. In the luxury haircare industry, there have been many developments over the past few years. Kao Corporation, a Japanese chemical and cosmetics company, announced in December 2017 that it would acquire Oribe, a luxury haircare brand based in the United States, for USD 441 million (50 trillion yen). This strategic move demonstrates Kao Corporation's determination to expand its premium/luxury product lines in overseas markets. International luxury haircare brands will likely acquire small or medium-sized businesses due to increasing competition in the luxury hair care market. The following are some of the most prominent players in luxury hair care:
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L'Oreal
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Estee Lauder Companies
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SEVEN, LLC.
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Alcora Corporation
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Kao Corporation
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KOSE Corporation
Up Market Research published a new report titled “Luxury Hair Care Market research report which is segmented by Distribution Channel (E-commerce, Specialty Stores), by Product (Hair Coloring Products, Shampoos), By Players/Companies L'Or©al, Estee Lauder Companies, Kao Corporation, Alcora Corporation, KOS‰ Corporation, SEVEN LLC”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Scope
Report Attributes | Report Details |
Report Title | Luxury Hair Care Market Research Report |
By Distribution Channel | E-commerce, Specialty Stores |
By Product | Hair Coloring Products, Shampoos |
By Companies | L'Or©al, Estee Lauder Companies, Kao Corporation, Alcora Corporation, KOS‰ Corporation, SEVEN LLC |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 212 |
Number of Tables & Figures | 149 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
Global Luxury Hair Care Market Report Segments:
The market is segmented by Distribution Channel (E-commerce, Specialty Stores), by Product (Hair Coloring Products, Shampoos).
Luxury Hair Care Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Luxury Hair Care Market
Overview of the regional outlook of the Luxury Hair Care Market:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
Highlights of The Luxury Hair Care Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of Luxury Hair Care Market.
- Historical data and forecast.
- Estimations for the forecast period 2028.
- Developments and trends in the market.
1. E-commerce
2. Specialty Stores
7. By Product:1. Hair Coloring Products
2. Shampoos
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Luxury Hair Care Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
Reasons to Purchase the Luxury Hair Care Market Report:
- The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
- Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
- Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
- The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
- Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Luxury Hair Care Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Luxury Hair Care Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Luxury Hair Care Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Luxury Hair Care Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Luxury Hair Care Market Size & Forecast, 2018-2028
4.5.1 Luxury Hair Care Market Size and Y-o-Y Growth
4.5.2 Luxury Hair Care Market Absolute $ Opportunity
Chapter 5 Global Luxury Hair Care Market Analysis and Forecast by Distribution Channel
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Distribution Channel
5.1.2 Basis Point Share (BPS) Analysis by Distribution Channel
5.1.3 Absolute $ Opportunity Assessment by Distribution Channel
5.2 Luxury Hair Care Market Size Forecast by Distribution Channel
5.2.1 E-commerce
5.2.2 Specialty Stores
5.3 Market Attractiveness Analysis by Distribution Channel
Chapter 6 Global Luxury Hair Care Market Analysis and Forecast by Product
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Product
6.1.2 Basis Point Share (BPS) Analysis by Product
6.1.3 Absolute $ Opportunity Assessment by Product
6.2 Luxury Hair Care Market Size Forecast by Product
6.2.1 Hair Coloring Products
6.2.2 Shampoos
6.3 Market Attractiveness Analysis by Product
Chapter 7 Global Luxury Hair Care Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Luxury Hair Care Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Luxury Hair Care Analysis and Forecast
9.1 Introduction
9.2 North America Luxury Hair Care Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Luxury Hair Care Market Size Forecast by Distribution Channel
9.6.1 E-commerce
9.6.2 Specialty Stores
9.7 Basis Point Share (BPS) Analysis by Distribution Channel
9.8 Absolute $ Opportunity Assessment by Distribution Channel
9.9 Market Attractiveness Analysis by Distribution Channel
9.10 North America Luxury Hair Care Market Size Forecast by Product
9.10.1 Hair Coloring Products
9.10.2 Shampoos
9.11 Basis Point Share (BPS) Analysis by Product
9.12 Absolute $ Opportunity Assessment by Product
9.13 Market Attractiveness Analysis by Product
Chapter 10 Europe Luxury Hair Care Analysis and Forecast
10.1 Introduction
10.2 Europe Luxury Hair Care Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Luxury Hair Care Market Size Forecast by Distribution Channel
10.6.1 E-commerce
10.6.2 Specialty Stores
10.7 Basis Point Share (BPS) Analysis by Distribution Channel
10.8 Absolute $ Opportunity Assessment by Distribution Channel
10.9 Market Attractiveness Analysis by Distribution Channel
10.10 Europe Luxury Hair Care Market Size Forecast by Product
10.10.1 Hair Coloring Products
10.10.2 Shampoos
10.11 Basis Point Share (BPS) Analysis by Product
10.12 Absolute $ Opportunity Assessment by Product
10.13 Market Attractiveness Analysis by Product
Chapter 11 Asia Pacific Luxury Hair Care Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Luxury Hair Care Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Luxury Hair Care Market Size Forecast by Distribution Channel
11.6.1 E-commerce
11.6.2 Specialty Stores
11.7 Basis Point Share (BPS) Analysis by Distribution Channel
11.8 Absolute $ Opportunity Assessment by Distribution Channel
11.9 Market Attractiveness Analysis by Distribution Channel
11.10 Asia Pacific Luxury Hair Care Market Size Forecast by Product
11.10.1 Hair Coloring Products
11.10.2 Shampoos
11.11 Basis Point Share (BPS) Analysis by Product
11.12 Absolute $ Opportunity Assessment by Product
11.13 Market Attractiveness Analysis by Product
Chapter 12 Latin America Luxury Hair Care Analysis and Forecast
12.1 Introduction
12.2 Latin America Luxury Hair Care Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Luxury Hair Care Market Size Forecast by Distribution Channel
12.6.1 E-commerce
12.6.2 Specialty Stores
12.7 Basis Point Share (BPS) Analysis by Distribution Channel
12.8 Absolute $ Opportunity Assessment by Distribution Channel
12.9 Market Attractiveness Analysis by Distribution Channel
12.10 Latin America Luxury Hair Care Market Size Forecast by Product
12.10.1 Hair Coloring Products
12.10.2 Shampoos
12.11 Basis Point Share (BPS) Analysis by Product
12.12 Absolute $ Opportunity Assessment by Product
12.13 Market Attractiveness Analysis by Product
Chapter 13 Middle East & Africa (MEA) Luxury Hair Care Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Luxury Hair Care Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Luxury Hair Care Market Size Forecast by Distribution Channel
13.6.1 E-commerce
13.6.2 Specialty Stores
13.7 Basis Point Share (BPS) Analysis by Distribution Channel
13.8 Absolute $ Opportunity Assessment by Distribution Channel
13.9 Market Attractiveness Analysis by Distribution Channel
13.10 Middle East & Africa (MEA) Luxury Hair Care Market Size Forecast by Product
13.10.1 Hair Coloring Products
13.10.2 Shampoos
13.11 Basis Point Share (BPS) Analysis by Product
13.12 Absolute $ Opportunity Assessment by Product
13.13 Market Attractiveness Analysis by Product
Chapter 14 Competition Landscape
14.1 Luxury Hair Care Market: Competitive Dashboard
14.2 Global Luxury Hair Care Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 L'Or©al
14.3.2 Estee Lauder Companies
14.3.3 Kao Corporation
14.3.4 Alcora Corporation
14.3.5 KOS‰ Corporation
14.3.6 SEVEN LLC