Global Video Streaming Market by Solution (Pay-TV, Internet Protocol TV, Over-the-Top), by Revenue Model (Rental, Advertising, Subscription), by Deployment Type (On-Premises, Cloud), by Platform (Gaming Consoles, Smartphones & Tablets, Smart TV, Laptops & Desktops), by User (Consumer, Enterprise), by Service (Training & Support, Managed Services, Consulting), by Streaming Type (Non-Linear Video Streaming, Live Video Streaming) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2020, the global video streaming market was worth USD 50.11 million. The market is expected to grow at a compound annual rate (CAGR), of 21.0% between 2021 and 2028. Market growth is expected to be boosted by innovations such as artificial intelligence and blockchain technology to improve video quality. AI plays an important role in editing, film production, voice-overs and scriptwriting. Many video streaming service providers use AI to enhance the quality of their videos. These platforms have been gaining popularity over traditional broadcast media like YouTube and Netflix in recent years. The rapid adoption of mobile phones is expected to continue to fuel this growth, owing to the increasing popularity of social media platforms as well as other digital mediums for marketing and branding.

Market growth is being positively influenced by the increasing adoption of cloud-based solutions that increase video content reach. This trend is most prominently observed in North America and Europe. Moreover, technological advances and innovations are continuing to meet growing user expectations for superior video quality, performance, security, and other features. Akamai Technologies highlighted its innovations and initiatives in delivering high-quality digital experiences at the 2019 NAB Show (U.S.) in April 2019. The company highlighted its achievements in live and on demand media service including cloud wrapper and direct connect, cloud interconnects and VPN. The widespread adoption of digital media in various industries has led to a shift in the preference for different streaming services and solutions. Apple Inc., for instance, launched its TV+ service in November 2019 to enter the online video streaming industry. Wowza Media Systems, LLC announced its complete range of services for providers of video-related solutions in June 2019. Another example is Google, which is a subsidiary of Alphabet Inc., who unveiled in March 2019 its cloud-based gaming console called 'Yeti'. It features both a gaming hardware and a game streaming service.

The market's standalone streaming giants are being threatened by technological advancements and a growing number of service providers. For TV service providers looking to capture revenue share from established key players like Netflix, streaming television seems to be the fastest growing sector. AT&T Intellectual Property launched its streaming service, AT&T TV, in July 2019. This new service allows people to access television online. Another example is the April 2018 partnership between Amazon.com, Inc. and Google to offer official YouTube apps on Amazon Fire TV. These services will be complementary to the existing market leaders and could threaten other key players.

Videos can be used in education and academic sectors to improve the learning process. For example, visual recordings of webinars or courses can be effective. Visual recordings can have a significant impact on students' ability to retain information. Today, colleges, schools, and universities are using video presentations to share multimedia content. These services are being adopted positively by educational institutions due to several factors, including increasing access and consumption, increased demand for mobile devices, and increasing accessibility to these content.

COVID - 19 Insights

More than 1/4th of the population has been locked down by the COVID-19 (Coronavirus Disease). Online streaming and entertainment services are becoming more popular as millions remain locked in their homes. During the lockdown, video streaming services saw a 10% increase in their viewership. Video streaming has seen a dramatic increase in viewership across the globe. Many video streaming platforms including Netflix, Amazon Prime Video and YouTube have experienced an increase in viewership. In March 2020, Netflix saw a more than 50% increase in first-time installation of its mobile app in Italy, and over 30% in Spain.

People around the world are using live streaming platforms to stay updated on COVID-19 status, socialize, play games and have fun. During the outbreak, China and Italy have seen an increase in digital content consumption from various sources including TV streaming, mobile apps, and gaming. Twitch and YouTube Live have seen an increase in popularity during the outbreak. Twitch's viewership increased 31% in March 2020 as more people connected to the streaming platform.

Streaming Type Insights

With 61% of the market, live streaming accounted for the largest revenue share. This can be attributed to the growing demand for digital media devices and faster internet speeds that allow consumers to access media content remotely. You can also stream live videos without ads, on mobile, with analytics tracking, abundant content usage, huge audience potential, high-quality streams, and ad-free video.

Live video streaming has been a key component of sports and other important events. Non-linear streaming will see a healthy growth in the coming years due to convenience and series linking. Other factors that drive non-linear streaming growth include live pause, watch-time feasibility and no buffering. With both streaming types, video-on-demand will also be mainstream.

Solution Insights

With 41% of the market, the OTT-based segment accounted to the largest revenue share in 2020. This is due to the fact that OTT-based solutions can deliver TV and film content via the internet, without the need to subscribe to traditional cable or paid-TV services. The segment will see a significant growth in the future due to increased automation and full access to broadband infrastructure. The growth of OTT streaming solutions will be aided by emerging trends such as hybrid monetization models and rising demand for digital original material.

The section of pay-TV had a significant revenue share in 2020. This was due to its growing demand from countries like Brazil, India, Mexico, China, and Mexico. Customers are switching to OTT services because of the higher programming costs. The growth of OTT service providers has been aided by the availability of unlimited data plans and public wifi. HBO Now, for instance, is an online streaming platform that Home Box Office, Inc. launched. It allows you to view HBO shows online without having to subscribe.

Platform Insights

With a 31% market share, smartphones and tablets had the largest revenue share for 2020. With a 31% market share, this is due to easy access to the internet, rising disposable income, better living standards, and changing lifestyles. Over the forecast period, the smartTV segment will also experience healthy growth. Smart TV is expected to see a significant growth, as it offers both a variety of channels and video streaming services like Netflix.

Due to the availability of reliable internet services, mobile/tablet streaming is possible for hassle-free live streaming. Smartphones and tablets are preferred for online content viewing due to their portability and remote access. The availability of many video streaming apps for TV has attracted attention to the smart TV segment. These include YouTube TV, Hulu and DirectTV Now. Applications for organizing TV content such as PLEX are expected to increase the segment's growth as they allow users to access any compatible media content on their smart TVs.

Service Insights

Training and support was the most lucrative revenue segment, accounting for more than 35% of total market in 2020. Managed services, which are expected to account for around 31% of 2020's total market, have a substantial market share. Managed services combine broadcast and OTT solutions to offer viewers a customized experience. Segment growth is expected to be positive due to this advantage. Based on services, the market can be segmented into managed services, consulting services, training and support services.

Video managed services provide highly developed media services to viewers. This helps them achieve higher quality content and better monetization. These services include digital packaging and fulfillment and localization and access, as well as creative video services and compliance and metadata. It also provides intelligent content distribution capabilities to third-party streaming service providers and direct OTT streaming service providers. Managed services will grow because they help manage and monetize a streaming-related service and OTT platform.

Revenue Model Insights

With a 43% market share, the subscription model was the most lucrative revenue source in the video streaming market in 2020. This can be attributed to an increase in video streaming subscriptions around the world. The subscription model allows streaming online videos for a fee, or as a subscription. Netflix, for example, offers a variety of monthly subscription plans and programs. Based on the revenue model, market segments include rental, subscription, and advertising.

Advertising segment-based solutions allow for the hosting of ads. Advertising is one way to monetize streaming videos. The revenue comes from advertisers. Advertising has a large share of the market because advertisers pay huge amounts to stream their ads on the streaming platforms. Subscription models are gaining momentum because of the variety of video content and original content offered by OTT providers like Netflix Originals and Prime Originals.

Insights on the Deployment Type

With more than 57% market share, the cloud segment was the most profitable in 2020. Cloud computing has revolutionized video streaming, allowing the creation of streaming platforms such as YouTube or Netflix. In the next few years, the Asia Pacific cloud-based market is expected to experience the fastest CAGR. The largest North American market share was held by the cloud-based services sector in North America in 2019. This is due to the rapid growth of such services in the U.S. and Canada. The market is further segmented based on deployment type into on-premises and cloud.

Cloud-based deployments have been adopted by video streaming platforms to provide large bandwidth and high speed. Many streaming service providers prefer cloud-based deployment over those that are on-premises. This is because it can handle more data and provides a better viewing experience. Cloud-scaling can increase bandwidth, reduce latency and buffering issues. Cloud-based streaming is highly sought after because most businesses don't have the infrastructure or networks to handle heavy streaming traffic.

User Insights

With a 51% market share, the consumer segment was responsible for the highest revenue share in 2020. This can be attributed to an increase in video on demand and live streaming services. Due to the ease of watching videos from anywhere, the consumer segment is expected to increase. The segment's growth is expected to be driven by the increasing number of mobile subscriptions and increased adoption of connected devices, particularly smartphones.

Over the forecast period, the enterprise segment will grow at a compound annual rate of 21.5%. This is due to enterprises using video streaming services for training and consulting. The demand for video streaming services for enterprises will rise due to technological advancements like superior video codec, web based real-time communication and captioning. The technology also improves communication efficiency within an organization by enabling remote work and flexible video streaming.

Regional Insights

North America had a 39% revenue share in 2020. This was largely due to the rapid growth and popularity of cloud-based streaming services. The European region held a significant market share. Due to the high number of people who watch online content, it is expected to experience steady growth. Asia Pacific, on the other hand, is expected to experience the fastest CAGR during the forecast period. This is due to the increased use of mobiles and tablets as well as rapid technological advancements and the popularity of streaming online.

The Asia Pacific region has seen a significant shift in content consumption thanks to the Over-the-Top (OTT) solution. Multichannel operators and incumbent telecommunications providers in the region have actively pursued business innovation and advanced marketing techniques using video streaming. Operators in Southeast Asia, which has the fastest growing broadband internet population have increased their monetization options by offering multichannel video streaming services alongside fixed-mobile packages. These service providers have made a significant contribution to the region's growth.

Market Share Insights & Key Companies

Global market leaders in 2020 included Amazon Web Services, Inc., Apple Inc., Netflix, Inc., International Business Machine Corporation, IBM Cloud Video; Hulu, LLC, among others. To gain market share, vendors are working to increase their customer base.

Vendors are now taking strategic initiatives such as acquisitions, mergers, collaborations, partnerships, and acquisitions. Hive Streaming, a Swedish-based enterprise video distributor company, partnered in July 2019 with Kaltura, Inc., a U.S.-based software company, to offer joint customers premium video delivery capabilities. The partnership combines the data visualization solutions from Hive Streaming with Kaltura, Inc.'s broad network optimization offering, which includes Kaltura eCDN and additional network optimization and delivery solutions. This collaboration has resulted in high-quality, non-linear and live video content. The following are some of the most prominent players in video streaming:

• Akamai Technologies

• Amazon Web Services, Inc.

• Apple Inc.; Cisco Systems, Inc.

• Google LLC

• Kaltura, Inc

• Netflix, Inc.

• International Business Machine Corporation (IBM Cloud Video).

• Wowza Media Systems, LLC

• Hulu, LLC

Up Market Research published a new report titled “Video Streaming Market research report which is segmented by Solution (Pay-TV, Internet Protocol TV, Over-the-Top), by Revenue Model (Rental, Advertising, Subscription), by Deployment Type (On-Premises, Cloud), by Platform (Gaming Consoles, Smartphones & Tablets, Smart TV, Laptops & Desktops), by User (Consumer, Enterprise), by Service (Training & Support, Managed Services, Consulting), by Streaming Type (Non-Linear Video Streaming, Live Video Streaming), By Players/Companies Netflix Inc, Google LLC, Cisco Systems Inc, Apple Inc, International Business Machine Corporation (IBM Cloud Video), Akamai Technologies, Wowza Media Systems LLC, Kaltura Inc, Hulu LLC, Amazon Web Services Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Video Streaming Market Report Segments:

The market is segmented by Solution (Pay-TV, Internet Protocol TV, Over-the-Top), by Revenue Model (Rental, Advertising, Subscription), by Deployment Type (On-Premises, Cloud), by Platform (Gaming Consoles, Smartphones & Tablets, Smart TV, Laptops & Desktops), by User (Consumer, Enterprise), by Service (Training & Support, Managed Services, Consulting), by Streaming Type (Non-Linear Video Streaming, Live Video Streaming).

Video Streaming Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Video Streaming Market

Overview of the regional outlook of the Video Streaming Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Video Streaming Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Video Streaming Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Pay-TV

                2. Internet Protocol TV

                3. Over-the-Top

                1. Rental

                2. Advertising

                3. Subscription

                1. On-Premises

                2. Cloud

                1. Gaming Consoles

                2. Smartphones & Tablets

                3. Smart TV

                4. Laptops & Desktops

                1. Consumer

                2. Enterprise

                1. Training & Support

                2. Managed Services

                3. Consulting

                1. Non-Linear Video Streaming

                2. Live Video Streaming

13. Market scenario by region, sub-region, and country.
14. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
15. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
16. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Video Streaming Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Video Streaming Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.