In 2018, the sourdough market was valued at USD 2.4 million. The success of traditional production has been reaffirmed by rising consumer demand for healthier, more natural products. Sourdough is a leaven used in the manufacture of many baked goods, such as bread, crackers and cake. Due to rising demand for sourdough bread in Europe, the industry is expected to expand exponentially during the forecast period.
Sourdough-based baking products can be considered healthier than regular dough. These products are easier to digest than regular dough due to the presence of lactobacillus or wild yeast. These products are also favored by consumers due to their health benefits.
The U.S. market has seen a rapid shift in consumer preferences towards healthy consumption habits, which has contributed to its growth. The country's Type II market is expected to grow at 6.6% CAGR over the forecast period. The U.S. is introducing starter cultures to Type II production, which will contribute to the segment's growth.
In the near future, industry growth will be driven by the rising popularity of wheat-free products, notably bread. The rise in gluten intolerance is the main reason for the increased demand. Recent years have seen a rise in demand for gluten-free bread due to technological advances in this field.
This industry is also driven by the growing production of fermented foods. This is why the sector is seeing a surge in craft breweries that offer products for digestive health. The product's potential scope is expected to grow in the future, supported by a notable food trend: the rising demand for naturally baked and healthy products.
The bread segment has seen a rise in demand for stronger flavors. Market leaders have stated that bread is becoming almost as delicious as white bread. This trend is expected continue throughout the forecast period.
The market can be divided into three types: Type I (or Type II) and Type III (or Type III). Type I dough is usually firm and has a pH of between 3.8 and 4.5. Type I eliminates the addition/incorporation of S. cerevisiae (baker's yeast) in the form of a leaving agent, unlike that of type II and type III segments.
Type II is a type of sourdough that's typical of the industrial type. Its fermentation involves adaption and straining. This product can be easily pumped (industrial bakery), and it's also available in liquid form. Type II products are pH 3.5 or lower and can be stored or chilled for up to a week. Type III is the most widely used sourdough variety for commercial production. Type III products are preferred by industrial bakers for their consistency in quality and property. These products are also the best to add authentic flavor to baked goods.
With a market share of 61.0%, bread was the most popular application segment in 2018. This segment will continue to grow steadily over the forecast period in order to maintain its market dominance. Because of the presence of lactic acids in the bread, sourdough bread has better intrinsic properties than regular bread made with baker's yeast.
In 2018, pizza was the second largest segment. Sourdough pizza has been gaining popularity due to increasing consumer interest in new flavors. The segment has seen positive growth due to rising R&D investments made by major pizza chains, such as Pizza Hut. This segment is expected to grow at the fastest pace over the forecast period due to its growing consumption in Europe.
With a 30.4% share, Europe was the largest market for sourdough products in 2018. This region will continue to dominate the market for the entire forecast period. The largest European market for the product is expected to be Germany over the forecast period. Germans are known to eat sourdough bread made with wheat, spelt and rye flours.
Asia Pacific will see the highest CAGR at 6.4% during the forecast period. Countries such as India, Japan, China and China are all contributing significantly to the region's growth. Sourdough-based products have been in the spotlight due to growing demand in these countries for baked goods that are free from chemicals and preservatives.
India will likely hold a prominent place in the Asia Pacific market due to its abundance of ancient and native varieties of wheat, which are rich in flavor and nutrition. The availability of high-quality raw materials in Asia Pacific is a key driver of product demand.
There is intense competition among the domestic and international market players in this industry. The industry's key players include Puratos, Boudin SF, Riverside Sourdough, Lallemand and Truckee Sourdough Company.
Prominent market players were able to identify product innovation and differentiation as key strategies to stay competitive. Bread SRSLY, for example, produces a variety of gluten-free sourdough products. These products include Sweet Onion Sourdough Sandwich, Classic Sourdough and Seeded Sourdough. More companies will likely follow their lead and offer differentiated products that include healthy ingredients.
This report forecasts revenue growth at the country, regional, and global levels. It also provides analysis of industry trends in each sub-segment from 2014 through 2025. Grand View Research has divided the global sourdough industry report by type, region, and application.
Type Outlook (Revenue USD Million, 2014-2025)
Type I
Type II
Type III
App Outlook (Revenue USD Million, 2014-2025)
Bread
Cookies
Cakes
Waffles
Pizza
Other
Regional Outlook (Revenue USD Million, 2014-2025)
North America
The U.S.
Canada
Mexico
Europe
The U.K.
Germany
France
Netherlands
Asia Pacific
China
India
Japan
Central & South America
Brazil
Middle East & Africa
UAE
b. The sourdough market is growing due to rising consumer demand for healthier, more natural baked goods. This has reaffirmed the success of traditional production over the years.
What is the size of the sourdough industry?b. Global sourdough market was valued at USD 2.5 billion in 2019, and is projected to grow to USD 2.7 billion by 2020.
What is the growth rate of the sourdough industry?b. Global sourdough markets are expected to expand at a compound annual rate of 5.7% between 2019 and 2025, reaching USD 3.5 billion in 2025.
Which segment had the largest share of the sourdough industry?b. With a 30.3% share in 2019, Europe was the dominant market for sourdough bread. This can be attributed to the growing popularity of sourdough bread, which is a healthier option to regular bread.
What are the major players in the sourdough industry?b. Some of the key players in the sourdough industry include Puratos, Boudin SF and Riverside Sourdough; Lallemand. Truckee Sourdough Company. Gold Coast Bakeries. Alpha Baking Co. Inc.. Josey Baker Bread. Bread SRSLY. Morabito Baking Co. Inc.
Up Market Research published a new report titled “Sourdough Market research report which is segmented by Application (Cookies, Breads, Cakes, Pizza, Waffles), By Players/Companies Puratos; Boudin SF; Riverside Sourdough; Lallemand; Truckee Sourdough Company; Gold Coast Bakeries; Alpha Baking Co Inc; Josey Baker Bread; Bread SRSLY; and Morabito Baking Co Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Sourdough Market Research Report |
By Application | Cookies, Breads, Cakes, Pizza, Waffles |
By Companies | Puratos; Boudin SF; Riverside Sourdough; Lallemand; Truckee Sourdough Company; Gold Coast Bakeries; Alpha Baking Co Inc; Josey Baker Bread; Bread SRSLY; and Morabito Baking Co Inc |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 236 |
Number of Tables & Figures | 166 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Application (Cookies, Breads, Cakes, Pizza, Waffles).
Sourdough Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Sourdough Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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