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Global Smart Toys Market by Type (Toy Robots, Educational Robots, Interactive Games), By Application (Supermarkets and Hypermarkets, Specialist Retailers, Online Retailers, Toy Shops, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-36258
  • Author: Up Market Research
  • Rating: 4.8
  • Total Reviews: 100
  • No. Of Pages: 213
  • Format:
  • Pub. Date: 2021-04-04
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The Global Smart Toys Market size is projected to grow from USD 7.96 Billion in 2016 to USD XX.XX Billion by 2028, at a CAGR of 13.4% during the forecast period from 2021-2028. The growth of this market can be attributed to increasing demand for interactive games and toy robots owing to their capability to educate children and provide them with a robotic companion, which has led to the development of various types of these products such as toy robots, educational robots, interactive games, etc., along with technological advancements in robotics and artificial intelligence (AI).

Smart toys are electronic or internet-connected devices for children. The market is expected to get a lot of traction in the coming years on account of their increasing use by parents across geographies worldwide who would be willing to pay extra for them, thus leading to higher demand over time. It has the following features: Can be connected to the internet using wireless connectivity. Connectivity is based on protocols like Bluetooth, WiFi, and others. Contain sensors for the environment, sound, and motion tracking. Can be controlled using smartphones or tablets. Have more features than normal toys. May have artificial intelligence capabilities. Can be used in the development of other technologies.

On the basis of Type, the global smart toys market is segmented into Toy Robots, Interactive Games, and Educational Robots.

Toy Robots:

Toy Robots are a type of smart toy that uses mechanical and physical features to interact with users. A robot toy generally has hinges, joints, or rotary actuators which enables it to perform movements such as walking or lifting objects. Toy Robots are another type of smart toy. The different types of Toy Robots include RoboThespian, which is capable of speaking in various languages including English and French; the VEX Robotics Design System that allows you to build your own robot by using metal gears, wheels, and other components; LEGO Mindstorms NXT kit with sensors like touch, sound and light for making robots out of building pieces; Sphero SPRK+, a programmable ball; Rovio Rover BOT educational Bluetooth-controlled toy car or OzoBot playset offering an interactive robotic game platform.

Interactive Games:

This type of smart toy work to make the children play games with them. With this, they are able to learn new things by their own interest and will not feel bored playing inside the house for a long time. Interactive games allow users to communicate, play and learn with other children who are playing the game in different parts of the world. Such games can be accessed through a computer or mobile phone as well as wireless consoles such as Wii U, Xbox One, and PlayStation Vita.

Educational Robots:

Educational robots are programmed to perform various activities and tasks, such as teaching a child how to count. Its features are: It use to be an educational toy for children. They are used in teaching complex concepts to young minds. The main purpose is the education of kids and students through games or other activities. Some examples of educational robots are VEX IQ, LEGO Mindstorms, and Ozobot. They can use to teach history or mathematics to kids in a fun way. The most popular robot kits like Lego WeDo is also an example.

On the basis of Application, the global smart toys market is segmented into Supermarkets and Hypermarkets, Specialist Retailers, Online Retailers, Toy Shops, Others.

On the basis of Region, the global smart toys market is segmented into North America, Europe, Latin America, Asia Pacific, Middle East & Africa. The Asia Pacific is expected to hold a major share in the market due to growing economies such as Japan, China, and India. Furthermore, increasing demand from the region for smart toys is expected to boost the market growth during the forecast period. The US smart toys market is expected to grow at a CAGR of more than 13% during the period 2016-2022, with increasing demand for educational and entertaining toys. The Latin American smart toys market is expected to grow at the highest CAGR during the forecast period. Latin American countries such as Brazil and Mexico contribute a major part of this growth due to their increasing disposable income and a growing number of working parents, who need time-saving products like an educational robot for playing with kids in their absence.

Growth Factors For The Global Smart Toys Market:

- Growth of the global toy market.

- Increasing number of parents believe that technology can be part of learning and development for their children.

- Rising demand from emerging economies such as China, India, Brazil, Mexico, etc.

- Growing demand for smartphones, tablets, and other devices leading to the increased usage of apps.

- The growing need for educational toys.

- Growth in the number of tech-savvy parents who desire smart toys as a form of entertainment & learning tool.

- The increasing demand for smart toys aid in the development of cognitive skills such as memory, language, and problem-solving abilities.

Up Market Research published a new report titled “Smart Toys Market research report which is segmented by Types (Toy Robots, Educational Robots, Interactive Games), By Applications (Supermarkets and Hypermarkets, Specialist Retailers, Online Retailers, Toy Shops, Others), By Players/Companies LEGO, Mattel, Hasbro, Bandai, Tomy, Gigotoys, MGA Enternment, Melissa & Doug, Simba - Dickie Group, Giochi Preziosi, PLAYMOBIL, Dream International, Jakks Pacific, Kids II, Inc.”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report Attributes Report Details
Report Title Smart Toys Market Research Report
By Type Toy Robots, Educational Robots, Interactive Games
By Application Supermarkets and Hypermarkets, Specialist Retailers, Online Retailers, Toy Shops, Others
By Companies LEGO, Mattel, Hasbro, Bandai, Tomy, Gigotoys, MGA Enternment, Melissa & Doug, Simba - Dickie Group, Giochi Preziosi, PLAYMOBIL, Dream International, Jakks Pacific, Kids II, Inc.
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 213
Number of Tables & Figures 150
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Smart Toys Industry Outlook

Global Smart Toys Market Report Segments:

The market is segmented by Type Toy Robots, Educational Robots, Interactive Games and By Application Supermarkets and Hypermarkets, Specialist Retailers, Online Retailers, Toy Shops, Others.


Some of the companies that are profiled in this report are:

  1. LEGO
  2. Mattel
  3. Hasbro
  4. Bandai
  5. Tomy
  6. Gigotoys
  7. MGA Enternment
  8. Melissa & Doug
  9. Simba - Dickie Group
  10. Giochi Preziosi
  12. Dream International
  13. Jakks Pacific
  14. Kids II, Inc.

Smart Toys Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Smart Toys Market

Overview of the regional outlook of the Smart Toys Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Smart Toys Market Overview

Highlights of The Smart Toys Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Smart Toys Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Toy Robots

                2. Educational Robots

                3. Interactive Games

       7. By Application:

                1. Supermarkets and Hypermarkets

                2. Specialist Retailers

                3. Online Retailers

                4. Toy Shops

                5. Others

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Smart Toys Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Smart Toys Market Statistics

Reasons to Purchase the Smart Toys Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Smart Toys Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Smart Toys Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Smart Toys Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Smart Toys Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Smart Toys Market Size & Forecast, 2018-2028 
      4.5.1 Smart Toys Market Size and Y-o-Y Growth 
      4.5.2 Smart Toys Market Absolute $ Opportunity 

Chapter 5 Global Smart Toys Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Smart Toys Market Size Forecast by Type
      5.2.1 Toy Robots
      5.2.2 Educational Robots
      5.2.3 Interactive Games
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Smart Toys Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Smart Toys Market Size Forecast by Applications
      6.2.1 Supermarkets and Hypermarkets
      6.2.2 Specialist Retailers
      6.2.3 Online Retailers
      6.2.4 Toy Shops
      6.2.5 Others
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Smart Toys Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Smart Toys Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Smart Toys Analysis and Forecast
   9.1 Introduction
   9.2 North America Smart Toys Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Smart Toys Market Size Forecast by Type
      9.6.1 Toy Robots
      9.6.2 Educational Robots
      9.6.3 Interactive Games
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Smart Toys Market Size Forecast by Applications
      9.10.1 Supermarkets and Hypermarkets
      9.10.2 Specialist Retailers
      9.10.3 Online Retailers
      9.10.4 Toy Shops
      9.10.5 Others
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Smart Toys Analysis and Forecast
   10.1 Introduction
   10.2 Europe Smart Toys Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Smart Toys Market Size Forecast by Type
      10.6.1 Toy Robots
      10.6.2 Educational Robots
      10.6.3 Interactive Games
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Smart Toys Market Size Forecast by Applications
      10.10.1 Supermarkets and Hypermarkets
      10.10.2 Specialist Retailers
      10.10.3 Online Retailers
      10.10.4 Toy Shops
      10.10.5 Others
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Smart Toys Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Smart Toys Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Smart Toys Market Size Forecast by Type
      11.6.1 Toy Robots
      11.6.2 Educational Robots
      11.6.3 Interactive Games
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Smart Toys Market Size Forecast by Applications
      11.10.1 Supermarkets and Hypermarkets
      11.10.2 Specialist Retailers
      11.10.3 Online Retailers
      11.10.4 Toy Shops
      11.10.5 Others
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Smart Toys Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Smart Toys Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Smart Toys Market Size Forecast by Type
      12.6.1 Toy Robots
      12.6.2 Educational Robots
      12.6.3 Interactive Games
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Smart Toys Market Size Forecast by Applications
      12.10.1 Supermarkets and Hypermarkets
      12.10.2 Specialist Retailers
      12.10.3 Online Retailers
      12.10.4 Toy Shops
      12.10.5 Others
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Smart Toys Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Smart Toys Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Smart Toys Market Size Forecast by Type
      13.6.1 Toy Robots
      13.6.2 Educational Robots
      13.6.3 Interactive Games
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Smart Toys Market Size Forecast by Applications
      13.10.1 Supermarkets and Hypermarkets
      13.10.2 Specialist Retailers
      13.10.3 Online Retailers
      13.10.4 Toy Shops
      13.10.5 Others
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Smart Toys Market: Competitive Dashboard
   14.2 Global Smart Toys Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 LEGO
      14.3.2 Mattel
      14.3.3 Hasbro
      14.3.4 Bandai
      14.3.5 Tomy
      14.3.6 Gigotoys
      14.3.7 MGA Enternment
      14.3.8 Melissa & Doug
      14.3.9 Simba - Dickie Group
      14.3.10 Giochi Preziosi
      14.3.11 PLAYMOBIL
      14.3.12 Dream International
      14.3.13 Jakks Pacific
      14.3.14 Kids II, Inc.
Segments Covered in the Report
The global Smart Toys market has been segmented based on

By Types
  • Toy Robots
  • Educational Robots
  • Interactive Games
By Applications
  • Supermarkets and Hypermarkets
  • Specialist Retailers
  • Online Retailers
  • Toy Shops
  • Others
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • LEGO
  • Mattel
  • Hasbro
  • Bandai
  • Tomy
  • Gigotoys
  • MGA Enternment
  • Melissa & Doug
  • Simba - Dickie Group
  • Giochi Preziosi
  • Dream International
  • Jakks Pacific
  • Kids II, Inc.

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