Global Pre-workout Supplements Market by Form (Powder, Capsule, Ready To Drink), by Distribution Channel (Offline, Online) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global pre-workout supplement market was valued at USD 12.6 million in 2019. It is projected to grow at an 8.3% compound annual growth rate (CAGR), between 2020 and 2027. Pre-workout supplements demand is increasing due to the growing demand for nutrition products that can improve performance and the awareness of consumers about the importance of using workout supplements.

People are adopting different lifestyles, including yoga, exercise, and gym. These activities have led to an increase in demand for health-related products such as organic food, sport equipment, pre-workout supplements and other fitness-related products. This is because they help improve strength while working out. In some developed countries, pre-workout supplements are more in demand because of the increased use of self-diagnosis and self-analysis tools.

Due to the growing importance of an active lifestyle and increased awareness about the benefits of protein, and the increasing number of fitness and health centers, this market will likely grow substantially over time. Pre-workout supplements are preferred by consumers who exercise hard. They dilate blood vessels, which allows more oxygen to reach muscles. This results in improved performance. These factors will drive demand for energy-boosting supplements, like pre-workout pills, in the future.

Pre-workout supplements contain ingredients like caffeine to increase energy, beta-alanine for muscle fatigue, Branched Chain Amino Acids to reduce protein breakdown, creatine and Nitric Oxide to maintain normal blood vessels function, as well as proprietary blends. According to a study by Molecular Diversity Preservation International, (MDPI), 87% consist of beta-alanine and 86% of products contain caffeine. 71% of the products also contain citrulline. 63% of products include tyrosine. 51% of taurine. 49% of products contain creatine.

The market is being held back by fear of side effects. Pre-workout supplements aren't FDA-regulated, which has led to increased awareness among consumers. The consumer demands more transparency to be able to identify the ingredients of the proprietary blend. According to MDPI's study, 58 percent of top 100 pre-workout products are made up of a proprietary blend. This trend is being pursued by key market players to launch new supplements and increase their market share. In July 2019, Nutrabolt, a sports nutrition company, launched Project Clear Evolution. It was based on the principle of creating a new line with products that are free from artificial flavors and dyes, transparent labels, and have no proprietary blends.

Form Insights

The market can be divided into ready-to-drink, capsule/tablets and powder. The largest market share is expected to be held by powder in 2019, and it is expected to continue its dominance during the forecast period. Powder pre-workout supplements are very popular due to their ease of use and availability. Powder form is preferred by consumers who have difficulty swallowing tablets/capsules.

Powder is also preferred by consumers because it allows them to customize the amount they want. Consuming powder with milk can increase its nutritional value. Powder has a faster absorption rate than capsules, and provides instant results. Powder pre-workout supplements are also popular because they can be easily carried around with many products.

Due to the increasing popularity of ready-to-drink, this segment is expected to grow the fastest over the forecast period. Pre-made drinks are those that don't require any mixing. This is another reason for high demand. To meet the increasing demand in this market, many players are offering new pre-workout products. In 2018, Nutrabolt's C4 brand launched the first pre-workout drink that is on the go and contains no sugar, calories or carbs. The 16-ounce product was available in four flavors: tropical blast, frozen bombsicle and twisted limeade.

Distribution Channel Insights

The market can be divided into two segments based on distribution channel: online and offline. Pre-workout supplements were the most popular segment. The largest market share was held by the offline segment. GNC, Vitamin Shoppe and Nutrishop are increasingly turning to offline channels because they allow companies to expand their distribution and strengthen their brand. Many retailers are expanding their reach to consumers through increasing numbers of outlets. Nutrishop, for example, announced in July 2019 that it would no longer charge marketing fees or monthly royalty. This resulted in an increase of around 9% in gross sales revenue per month. The company also plans to open over 300 stores within the next five years. This has led to an increase in sales via the offline channel.

The fastest growing segment is the online channel, with an estimated CAGR of 11.0% in 2019. It is expected to dominate the market during the forecast period due to the wide variety of products available online. Customers can shop online with many e-commerce platforms and online shopping apps such as Flipkart or Amazon. Although e-commerce is gaining popularity in the retail industry, it only accounts for a small portion of total retail sales worldwide. Online sales can be fueled by discussion forums, discounts, product offers, and other promotional strategies that sellers use. The segment will continue to grow due to increased penetration of the internet and social media.

Regional Insights

North America will continue to be the dominant market in 2019, with a projected share of 5%. Due to the high health-conscious consumer base, pre-workout supplements are in high demand. According to the Int'l Health, Racquet & Sportsclub Association, 16% of Americans were associated with health clubs in 2018. This is an increase of over 10% over the last three years. According to the U.S. Food and Drug Administration (FDA), three-quarters of all Americans take a supplement every day. This has led to a strong demand in the region for pre-workout supplements.

Asia Pacific is the fastest-growing market in 2019, and it is expected to grow at a significant rate over the forecast period. The market's growth is due to a number of factors including changing consumer preferences, growing numbers of health and fitness centers, and increasing health awareness. The region's increasing penetration of international brands is expected to also drive demand for pre-workout supplementation. China is the biggest market due to its high number of gym-goers. According to Qingcheng Tech Company's report, China's largest gym operator system service provider, the number reached nearly 98,000 in China in 2018. This has led to an increase in demand for pre-workout supplementation.

Market Share Insights & Key Companies

Numerous big players are focusing more on the launch of new products in this market. Stance Supplements, for example, launched MERK preworkout supplements in 2018 in two flavors: strawberry death punch and brutal blue razz. These products were available online and at Nutrishop locations throughout the United States. This product contains higher doses of Citrulline Malate (6g), 3.2g Beta-Alanine (350mg), and 200mg AlphaSize (200 mg). It also includes complementary ingredients like vitamin B12 and Himalayan Rock salt, ActiGin and Astragin.

Many fitness professionals in the market have partnered with private-label manufacturers to bring new products to their customers. In December 2019, Gold's Gym, an authority in fitness, partnered up with Tipton Mills Foods to bring nutritional supplements, including pre-workout and protein powders. The agreement was for three years. Seven products were launched, including 100% whey concentrate and 100% whey isolate (chocolate & vanilla), 100% plant protein and pre-workout blue raspberry. The following are some of the most prominent players in pre-workout supplement market:

• BSN

• Finaflex

• EFX Sports

• Nutrex Research

• SynTech Nutrition

• BPI Sports LLC

• Nutrabolt

• JNX Sports

• SAN

• eFlow Nutrition LLC

Up Market Research published a new report titled “Pre-workout Supplements Market research report which is segmented by Form (Powder, Capsule, Ready To Drink), by Distribution Channel (Offline, Online), By Players/Companies JNX Sports, BSN, SAN, EFX Sports, eFlow Nutrition LLC, Nutrex Research, Finaflex, SynTech Nutrition, BPI Sports LLC, Nutrabolt”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Pre-workout Supplements Market Report Segments:

The market is segmented by Form (Powder, Capsule, Ready To Drink), by Distribution Channel (Offline, Online).

Pre-workout Supplements Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Pre-workout Supplements Market

Overview of the regional outlook of the Pre-workout Supplements Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Pre-workout Supplements Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Pre-workout Supplements Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Powder

                2. Capsule

                3. Ready To Drink

                1. Offline

                2. Online

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Pre-workout Supplements Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

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• Correctly Positioning New Products
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Reasons to Purchase the Pre-workout Supplements Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.