Global Potato Protein Market by Application (Food & Beverages, Feed), by Type (Isolates, Concentrates) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

In 2018, the global potato protein market was worth USD 78.06 millions. It is projected to grow at a compound annual rate (CAGR of 4.3%) between 2019 and 2025. The market is expected to grow due to the increasing popularity of potato protein and its nutritional benefits such as better digestion, strength, and controlled blood sugar. The largest market segment is food & drinks.

It is used extensively in dairy products, infant formulas and food supplements. The product demand is expected to rise due to rising dietary protein consumption and the rapid expansion of the food sector due to growing populations in countries like India, China and Brazil. The demand for protein in drinks like smoothies and shakes will rise due to rising health consciousness.

The segment's demand will continue to grow due to constant product innovation. Avebe is collaborating with Nizo to develop a new process for the ingredient composition of potato protein for beverages such as sports drinks and 100% vegetable ice cream products. Solathin Vegan was launched by Bioriginal Food and Science Corp. It provides essential and non-essential amino acids for weight loss.

Europe was the biggest regional market in 2018, accounting for over 30% of global share. It is expected to maintain its position as the region's leading market throughout the forecast period. APAC will be the fastest-growing region market between 2019 and 2025, due to increased consumption of food supplements, product popularity such as milk, sports nutrition and poultry diet.

Type Insights

In 2018, the market was led by isolates. It is expected to grow at the highest CAGR between 2019 and 2025. Isolates are rich in bioactive compounds and contain minimal carbs or fats. This is good for immune system health. This segment will likely grow because of constant product innovation.

Innovix Labs, for example, launched a vegan protein made with 100% potato protein isolate. It is a vegan protein with 100% potato protein isolate that is all-natural and gluten-free. It can be used in smoothies, juices, shakes, and other low-protein foods.

It is expected that the concentrates segment will also see significant growth. These products are low in fat, cholesterol, and milk. They also contain high levels of protein. This product is used mainly in functional food, such yogurt and cereals. This segment is expected to grow because of the increased demand for these products, which have many nutritional benefits.

Application Insights

The largest application segment was food & beverages in 2018, accounting for more than 75% of the market.

Over the forecast period, the feed segment will see the fastest CAGR at 4.7%. Because it acts as an antibiotic, potato protein is a common ingredient in poultry diets. This segment will see a lot of product innovation. Roquette Freres, for example, introduced Tubermine FV potato proteins to be used as calf milk substitutes.

Regional Insights

Europe was the largest region market in 2018, and it is expected to grow at a steady CAGR between 2019 and 2025. The regional market is expected to grow due to rising product demand for dietary supplements as well as meat substitutes. The market growth is also attributed to the presence of key companies in this region. This is because these companies are focused on product development to meet the growing product demand in the food & beverage and feed application sectors. It will also boost market growth.

Asia Pacific will be the fastest-growing region. This growth can be attributed to a variety of factors such as increased awareness about protein supplements and changing lifestyles. The market will also be boosted by the rapid expansion of the food sector in emerging countries like India.

Market Share Insights & Key Companies

To gain significant market share, major companies have taken strategic initiatives such as mergers and acquisitions to increase their reach, particularly in emerging markets. Avebe, for example, merged with Novasep in 2018 to industrialize its purification system to produce high-quality potato proteins for the food industry. Perfectasol D520, which is a combination of potato starch with protein, was also introduced by the company. This allows for 100% plant-based pizza dough. The market leader in potato protein is:

• Avebe

• Bioriginal Food and Science Corp.

• Roquette Freres

• Agrana Beteiliguns AG

• Peppes Group

• Emsland Group

• KMC Ingredients

• AKV Langholt

• PPZ Niechlow

• Sudstarke

Up Market Research published a new report titled “Potato Protein Market research report which is segmented by Application (Food & Beverages, Feed), by Type (Isolates, Concentrates), By Players/Companies Roquette Freres, Emsland Group, AKV Langholt, Agrana Beteiliguns AG, Bioriginal Food and Science Corp, PPZ Niechlow, Sudstarke, KMC Ingredients, Peppes Group, Avebe”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Potato Protein Market Report Segments:

The market is segmented by Application (Food & Beverages, Feed), by Type (Isolates, Concentrates).

Potato Protein Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Potato Protein Market

Overview of the regional outlook of the Potato Protein Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Potato Protein Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Potato Protein Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. Food & Beverages

                2. Feed

                1. Isolates

                2. Concentrates

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Potato Protein Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Potato Protein Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.