The Global Oral Hygiene Products Market size is projected to grow at a CAGR of 5.6% from 2021 to 2028 and reach USD 2,823 billion by 2028. The toothbrush segment was the largest product type in 2016, followed by toothpaste and others (tooth whiteners, mouthwashes). Toothbrushes accounted for about 50% of the total market size in 2016. The Asia Pacific emerged as the fastest-growing region due to increasing awareness of oral health among consumers and an aging population with a high incidence of dental caries among adults.
Oral hygiene products are items like toothbrushes, toothpaste, mouthwashes, and whiteners that help to keep teeth clean. They prevent cavities and other diseases related to poor oral care habits. When people brush their teeth with a fluoride-based paste they remove plaque and food particles from the surface of the teeth which reduces chances for dental caries in future years. There are also additional benefits such as preventing bad breath (halitosis) and gingivitis (inflammation of tissues).
On the basis of types, the market is segmented into the toothbrush, toothpaste, tooth whiteners, and others.
A toothbrush is a small, usually plastic or nylon bristle-holding device that helps to remove plaque from the surface of teeth. Toothbrushes come in manual and electric versions.
Toothpaste is a dentifrice that helps prevent tooth decay and gum disease. Toothpaste typically contains fluoride, abrasives to remove dental plaque, antiseptics for killing germs (most often sodium lauryl sulfate), glycerin, or sorbitol as humectants in order to achieve the desired consistency and flavors including mint, cinnamon, vanilla, etc., sweeteners such as saccharin and xylitol among others.
Tooth whiteners are designed to remove surface stains from teeth. There is also a product called "whitening toothpaste" which contains hydrogen peroxide or carbamide peroxide as the active ingredient that can initiate an exothermic chemical reaction with sodium bicarbonate in saliva, creating bubbles and releasing oxygen gas at low concentrations of about 12%.
On the basis of Application, the market is segmented into children and adults.
It is helpful in the early stages of tooth eruption when a person's teeth are very sensitive and prone to decay. It can also be used as an adjunct therapy for treating children who suffer from dental fluorosis or hypersensitivity tendinitis provoked by lack of fluoride exposure.
Oral hygiene products are generally recommended for adults. They have been found to be effective in reducing the incidence of dental decay and periodontal disease, both of which can lead to tooth loss if not treated early on.
On the basis of Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
The North American region has been segmented into United States (US) and Canada. The US market is expected to register an increase in demand for oral hygiene products over the forecast period as research suggests that people are increasingly becoming aware of good dental health and have started adopting a healthier lifestyle which includes brushing their teeth at least twice a day with fluoride toothpaste or mouthwash daily
Asia-Pacific is anticipated to be one of the fastest-growing regions during the forecast period owing to countries such as India where recent studies suggest that adults brush their teeth only once every two days on average.
The growth in this sector can be attributed to the increase in awareness about dental care, modernization, and increasing disposable income among consumers. Apart from these factors, the introduction of natural toothpaste with clinically proven ingredients such as xylitol could also contribute towards future sales of products for oral hygiene across various regions including North America and Europe.
A recent study on rampant teeth decay found that more than 40 percent of people suffer from cavities despite brushing their teeth twice or more often per day—and dentists attribute it to sugar consumption! Hence self-awareness coupled with healthy lifestyle choices is going to yield higher demand for toothpaste and toothbrushes.
Up Market Research published a new report titled “Oral Hygiene Products Market research report which is segmented by Types (Toothbrush, Toothpaste, Tooth Whiteners, Others), By Applications (Children, Adults), By Players/Companies Dentsply International, Ivoclar Vivadent, Danaher Corporation, Colgate-Palmolive Company, 3M-ESPE, GC Corporation, P&G, Unilever, SeGo, Lantian, Baicaotang, Lion, WHITE SKY, PERFCT, ARM &HAMMER, MARVIS, Comvita, LG household & Health Care, Margaret Josefin, LUSH, Church & Dwight”.
|Report Attributes||Report Details|
|Report Title||Oral Hygiene Products Market Research Report|
|By Type||Toothbrush, Toothpaste, Tooth Whiteners, Others|
|By Application||Children, Adults|
|By Companies||Dentsply International, Ivoclar Vivadent, Danaher Corporation, Colgate-Palmolive Company, 3M-ESPE, GC Corporation, P&G, Unilever, SeGo, Lantian, Baicaotang, Lion, WHITE SKY, PERFCT, ARM &HAMMER, MARVIS, Comvita, LG household & Health Care, Margaret Josefin, LUSH, Church & Dwight|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||228|
|Number of Tables & Figures||160|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Toothbrush, Toothpaste, Tooth Whiteners, Others and By Application Children, Adults.
Some of the companies that are profiled in this report are:
Oral Hygiene Products Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Oral Hygiene Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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