Global Nightwear Report Thumbnail

Global Nightwear Market by Type (Pyjamas, Nightdress, Nightcap, Others), By Application (Men, Women, Kids) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-688
  • Author: Up Market Research
  • Rating: 4.8
  • Total Reviews: 70
  • No. Of Pages: 210
  • Format:
  • Pub. Date: 2021-03-01
  • Share:

The Global Nightwear Market size is expected to grow at a CAGR of 3.4% during the forecast period, reaching $14.6 billion by 2028.  The growth in this segment can be attributed to factors such as an increase in disposable income, growing demand for comfort and convenience among consumers, a rise in women empowerment, and increasing awareness about sleep disorders.


Nightwear is a term to refer to any garment worn by someone at night. Nightwear may be used for sleeping, or some people wear it during the day too when they are relaxing in bed reading books or watching TV programmes. The range of garments worn while asleep has varied over time with different regions around the world having their own style of dressing up in them.


On the basis of Types, the market is segmented into Pyjamas, Nightdress, Nightcap and Others.



Pyjamas are loose, typically one-piece garments. They comprise an upper garment (a bodysuit) and a lower garment (pants). The pyjama first became popular in late 18th century India among the British East India Company officers who pioneered its manufacture there for export to Britain. In many cultures, men may wear them as loungewear when at home; women often wear them around the house or under clothing such as skirts or dresses during slightly cooler weather.



A nightdress is a garment designed to be worn at bedtime. They are often loose-fitting, with long sleeves and an open neckline or collar. Nightwear is the clothing worn to bed for protection from cold and warmth.



Nightcap is a type of cap, usually worn as the last piece to one's nighttime attire. It can also refer to an alcoholic drink taken before sleeping. The most common form of nightcaps are cravats and bowler hats, but they have been made in many different styles throughout history. In addition to dressing up like gentlemen for cocktails at home or at formal establishments such as restaurants or clubs, nightcaps were practical garments from their inception; they not only helped men maintain warmth outdoors when out late (or indoors during cold spells) but also served functions such as blocking light while reading bedtime stories by candlelight and shielding clothes comforters on beds against morning dew that would otherwise make them damp and uncomfortable for the wearer.


On the basis of Application, the market is segmented into Men, Women and Kids. Men are the largest application segment (38% of the total market) followed by Women (33%) and kids.


On the basis of Region, the market is segmented into North America, Latin America, Europe and the Asia Pacific. The North American market is expected to account for the largest share of the market and is projected to continue its dominance with a higher growth rate than other regions. The demand for nightwear products has been driven by advanced lifestyle, changing consumer preferences and demand from millennials as well as increased disposable income levels.

The European market is expected to show the second-highest CAGR of all regions. Factors driving this include changing lifestyles and increased demand for wellness products, which is reflected in the increase in popularity of pyjamas as well as sleepwear such as nightgowns.


Growth Factors For The Global Nightwear Market:

One of the major factors driving growth in the global nightwear market is a preference for comfort. In recent years, consumers have been shifting focus from looking trendy to caring more about their physical well-being and overall health, resulting in an increased demand for sleep clothing that can be worn both during the day and at nighttime.

Additionally, people are turning to lifestyle changes such as eating healthy foods or exercising frequently which make them want accessories like pyjamas that help keep them comfortable throughout the whole day. Another factor propelling growth could be increasing urbanization worldwide due to rapid expansion of cities leading to changing lifestyles with less time spent outdoors; this has led many households to opt for casual nightclothes over traditional pyjamas because they feel more natural and modern while also being functional.


Up Market Research published a new report titled “Nightwear Market research report which is segmented by Types (Pyjamas, Nightdress, Nightcap, Others), By Applications (Men, Women, Kids), By Players/Companies Adidas, Alfani, Calvin Klein, Champion, Emporio Armani, ExOfficio, Fruit of the Loom, Hanes, Jockey, L.L.Bean, Patagonia, SmartWool, Under Armour”. 


Report Scope

Report Attributes Report Details
Report Title Nightwear Market Research Report
By Type Pyjamas, Nightdress, Nightcap, Others
By Application Men, Women, Kids
By Companies Adidas, Alfani, Calvin Klein, Champion, Emporio Armani, ExOfficio, Fruit of the Loom, Hanes, Jockey, L.L.Bean, Patagonia, SmartWool, Under Armour
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 210
Number of Tables & Figures 147
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Nightwear Industry Outlook

Global Nightwear Market Report Segments:

The market is segmented by Type Pyjamas, Nightdress, Nightcap, Others and By Application Men, Women, Kids.


Some of the companies that are profiled in this report are:

  1. Adidas
  2. Alfani
  3. Calvin Klein
  4. Champion
  5. Emporio Armani
  6. ExOfficio
  7. Fruit of the Loom
  8. Hanes
  9. Jockey
  10. L.L.Bean
  11. Patagonia
  12. SmartWool
  13. Under Armour

Nightwear Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Nightwear Market

Overview of the regional outlook of the Nightwear Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Nightwear Market Overview

Highlights of The Nightwear Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Nightwear Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Pyjamas

                2. Nightdress

                3. Nightcap

                4. Others

       7. By Application:

                1. Men

                2. Women

                3. Kids

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Nightwear Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Nightwear Market Statistics

Reasons to Purchase the Nightwear Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Nightwear Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Nightwear Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Nightwear Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Nightwear Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Nightwear Market Size & Forecast, 2018-2028 
      4.5.1 Nightwear Market Size and Y-o-Y Growth 
      4.5.2 Nightwear Market Absolute $ Opportunity 

Chapter 5 Global Nightwear Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Nightwear Market Size Forecast by Type
      5.2.1 Pyjamas
      5.2.2 Nightdress
      5.2.3 Nightcap
      5.2.4 Others
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Nightwear Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Nightwear Market Size Forecast by Applications
      6.2.1 Men
      6.2.2 Women
      6.2.3 Kids
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Nightwear Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Nightwear Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Nightwear Analysis and Forecast
   9.1 Introduction
   9.2 North America Nightwear Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Nightwear Market Size Forecast by Type
      9.6.1 Pyjamas
      9.6.2 Nightdress
      9.6.3 Nightcap
      9.6.4 Others
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Nightwear Market Size Forecast by Applications
      9.10.1 Men
      9.10.2 Women
      9.10.3 Kids
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Nightwear Analysis and Forecast
   10.1 Introduction
   10.2 Europe Nightwear Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Nightwear Market Size Forecast by Type
      10.6.1 Pyjamas
      10.6.2 Nightdress
      10.6.3 Nightcap
      10.6.4 Others
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Nightwear Market Size Forecast by Applications
      10.10.1 Men
      10.10.2 Women
      10.10.3 Kids
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Nightwear Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Nightwear Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Nightwear Market Size Forecast by Type
      11.6.1 Pyjamas
      11.6.2 Nightdress
      11.6.3 Nightcap
      11.6.4 Others
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Nightwear Market Size Forecast by Applications
      11.10.1 Men
      11.10.2 Women
      11.10.3 Kids
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Nightwear Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Nightwear Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Nightwear Market Size Forecast by Type
      12.6.1 Pyjamas
      12.6.2 Nightdress
      12.6.3 Nightcap
      12.6.4 Others
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Nightwear Market Size Forecast by Applications
      12.10.1 Men
      12.10.2 Women
      12.10.3 Kids
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Nightwear Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Nightwear Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Nightwear Market Size Forecast by Type
      13.6.1 Pyjamas
      13.6.2 Nightdress
      13.6.3 Nightcap
      13.6.4 Others
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Nightwear Market Size Forecast by Applications
      13.10.1 Men
      13.10.2 Women
      13.10.3 Kids
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Nightwear Market: Competitive Dashboard
   14.2 Global Nightwear Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Adidas
      14.3.2 Alfani
      14.3.3 Calvin Klein
      14.3.4 Champion
      14.3.5 Emporio Armani
      14.3.6 ExOfficio
      14.3.7 Fruit of the Loom
      14.3.8 Hanes
      14.3.9 Jockey
      14.3.10 L.L.Bean
      14.3.11 Patagonia
      14.3.12 SmartWool
      14.3.13 Under Armour
Segments Covered in the Report
The global Nightwear market has been segmented based on

By Types
  • Pyjamas
  • Nightdress
  • Nightcap
  • Others
By Applications
  • Men
  • Women
  • Kids
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Adidas
  • Alfani
  • Calvin Klein
  • Champion
  • Emporio Armani
  • ExOfficio
  • Fruit of the Loom
  • Hanes
  • Jockey
  • L.L.Bean
  • Patagonia
  • SmartWool
  • Under Armour

Buy Report