The Global Nightwear Market size is expected to grow at a CAGR of 3.4% during the forecast period, reaching $14.6 billion by 2028. The growth in this segment can be attributed to factors such as an increase in disposable income, growing demand for comfort and convenience among consumers, a rise in women empowerment, and increasing awareness about sleep disorders.
Nightwear is a term to refer to any garment worn by someone at night. Nightwear may be used for sleeping, or some people wear it during the day too when they are relaxing in bed reading books or watching TV programmes. The range of garments worn while asleep has varied over time with different regions around the world having their own style of dressing up in them.
On the basis of Types, the market is segmented into Pyjamas, Nightdress, Nightcap and Others.
Pyjamas are loose, typically one-piece garments. They comprise an upper garment (a bodysuit) and a lower garment (pants). The pyjama first became popular in late 18th century India among the British East India Company officers who pioneered its manufacture there for export to Britain. In many cultures, men may wear them as loungewear when at home; women often wear them around the house or under clothing such as skirts or dresses during slightly cooler weather.
A nightdress is a garment designed to be worn at bedtime. They are often loose-fitting, with long sleeves and an open neckline or collar. Nightwear is the clothing worn to bed for protection from cold and warmth.
Nightcap is a type of cap, usually worn as the last piece to one's nighttime attire. It can also refer to an alcoholic drink taken before sleeping. The most common form of nightcaps are cravats and bowler hats, but they have been made in many different styles throughout history. In addition to dressing up like gentlemen for cocktails at home or at formal establishments such as restaurants or clubs, nightcaps were practical garments from their inception; they not only helped men maintain warmth outdoors when out late (or indoors during cold spells) but also served functions such as blocking light while reading bedtime stories by candlelight and shielding clothes comforters on beds against morning dew that would otherwise make them damp and uncomfortable for the wearer.
On the basis of Application, the market is segmented into Men, Women and Kids. Men are the largest application segment (38% of the total market) followed by Women (33%) and kids.
On the basis of Region, the market is segmented into North America, Latin America, Europe and the Asia Pacific. The North American market is expected to account for the largest share of the market and is projected to continue its dominance with a higher growth rate than other regions. The demand for nightwear products has been driven by advanced lifestyle, changing consumer preferences and demand from millennials as well as increased disposable income levels.
The European market is expected to show the second-highest CAGR of all regions. Factors driving this include changing lifestyles and increased demand for wellness products, which is reflected in the increase in popularity of pyjamas as well as sleepwear such as nightgowns.
One of the major factors driving growth in the global nightwear market is a preference for comfort. In recent years, consumers have been shifting focus from looking trendy to caring more about their physical well-being and overall health, resulting in an increased demand for sleep clothing that can be worn both during the day and at nighttime.
Additionally, people are turning to lifestyle changes such as eating healthy foods or exercising frequently which make them want accessories like pyjamas that help keep them comfortable throughout the whole day. Another factor propelling growth could be increasing urbanization worldwide due to rapid expansion of cities leading to changing lifestyles with less time spent outdoors; this has led many households to opt for casual nightclothes over traditional pyjamas because they feel more natural and modern while also being functional.
Up Market Research published a new report titled “Nightwear Market research report which is segmented by Types (Pyjamas, Nightdress, Nightcap, Others), By Applications (Men, Women, Kids), By Players/Companies Adidas, Alfani, Calvin Klein, Champion, Emporio Armani, ExOfficio, Fruit of the Loom, Hanes, Jockey, L.L.Bean, Patagonia, SmartWool, Under Armour”.
|Report Attributes||Report Details|
|Report Title||Nightwear Market Research Report|
|By Type||Pyjamas, Nightdress, Nightcap, Others|
|By Application||Men, Women, Kids|
|By Companies||Adidas, Alfani, Calvin Klein, Champion, Emporio Armani, ExOfficio, Fruit of the Loom, Hanes, Jockey, L.L.Bean, Patagonia, SmartWool, Under Armour|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||210|
|Number of Tables & Figures||147|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Pyjamas, Nightdress, Nightcap, Others and By Application Men, Women, Kids.
Some of the companies that are profiled in this report are:
Nightwear Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Nightwear Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
How you may use our products:
Reasons to Purchase the Nightwear Market Report:
Some other reports from this category!