The Global Maternity Apparel Market size is expected to grow at a CAGR of 3.6% by 2028, according to a new report from Market Research Future (MRFR). It estimates that the size of this market will be worth $45.4 billion in 2028, up from $38.9 billion in 2017 with North America being the largest regional segment. The research group forecasts that the global maternity apparel market will reach $60 billion by 2025 and $100 billion by 2030 on account of rapid growth in developing economies like China and India as well as increasing awareness about health benefits associated with breastfeeding during pregnancy among women across various cultures worldwide.
Maternity apparel is the variety of clothes worn by a woman during pregnancy. Maternity clothing can be classified into two categories: maternity tops and bottoms, or as outerwear such as dresses, tunics, nightwear, etc. Wearing these types of clothes are believed to make women feel more comfortable and confident when they go out in public.
On the basis of Types, the market is segmented into top, bottom, dress, tunics, and nightwear.
Maternity tops are the first layer of clothing worn by pregnant women during pregnancy. Maternity tops come in a variety of designs and sizes to fit every woman’s need, be it for casual dressing or for occasions such as maternity photoshoots.
The bottom is the lower part of a woman's dress, trousers, or skirt. This ranges from ankle-length skirts to floor-length dresses and can also refer to shorts and pants that reach below mid-thigh level. The term "bottom" is typically used in British English whereas American English often uses the term “pants ” for this garment. The bottom can also refer to the lower section of a two-piece undergarment, such as briefs or panties (or knickers).
A dress is a garment that covers the body from shoulder to hem. The term "dress" can apply to any clothing item, including skirts and blouses. When used as an article of women's or girls' clothing, it typically refers either specifically to garments designed for such occasions as weddings (see wedding gown), formal balls, and evening events, or to a type of clothing item which is designed for wear on all occasions. A dress may be worn as the bottom part of a two-piece outfit, with either slack (pants) or skirt over it; alternatively, it may cover both top and bottom parts, in this case, called "a suit" if not just one color, or "a dress suit" if the top is a matching color.
A tunic is a long, loose-fitting garment that covers the top part of your body. It’s typically made from heavy or light fabric and can be worn with leggings or pants. Tunics are often used for warmth in colder climates, but also as loungewear on warmer days.
Nightwear is a type of clothing, which people wear as sleepwear. It can be made from any material and comes in different styles. Nightclothes are typically worn by adults on the night before they go to bed so that they will not get dirty or messy if they sweat or expel other liquids while sleeping. They are usually sewn from cotton or polyester and are lightweight.
Underwear refers to the undergarments that are worn next to the skin and generally made from cotton, nylon, or silk. They provide a layer of clothing between clothes and the body for warmth, protection from dirt, and absorbency. Underwear can also be designed to control moisture levels by absorbing sweat or providing breathable air space around them.
On the basis of Application, the market is segmented into online and offline.
Online retailers offer maternity clothing over the internet. The customers can place their order online and get it delivered to their doorstep in a few days' time. This is one of the major advantages as consumers don't have to go out and find stores that stock maternity clothes, or travel longer distances when they're pregnant.
The other application of the market is offline. The majority of maternity clothing stores are present in shopping malls and high streets. In addition, most departmental stores also have a dedicated section for maternity clothes to cater to this segment.
On the basis of Region, the market is segmented into North America, Latin America, Europe, and the Asia Pacific.
North America is the largest market owing to its high population base as well as raising awareness of maternity clothing in this region. The market in Europe is the second-largest owing to its high consumption of maternity clothes. In addition, Asia Pacific is also expected to grow at a healthy rate due to growing awareness about pregnancy and childbirth. The Middle East & Africa holds some potential for this segment as well, primarily because most countries do not have any stores that offer maternity clothing or attire. Countries like India are developing their own industry by catering solely towards this niche, but there's still a long way before it can achieve significant growth rates.
There are many factors that can affect the growth of this market. The major factor is how much disposable income people have, as well as their levels of awareness towards pregnancy and childbirth in different regions. In addition, marketing strategies also play a role in the success or failure of brands. Maternity clothing should be marketed to pregnant women at an early stage so they know what clothes will fit them once they start showing signs of being pregnant (e.g., bloating). It's important for companies to develop a strong presence on social media because most mothers do not research maternity clothing themselves but instead rely on recommendations from family members and friends who've had children before them. Social media channels like Facebook provide opportunities for moms-to-be to connect with others who have had babies and also to ask for advice on clothes that fit their style. The global maternity apparel market is expected to grow steadily over the forecast period owing primarily to the growing number of women around the world with an ever-increasing desire to dress up during pregnancy.
Up Market Research published a new report titled “Maternity Apparel Market research report which is segmented by Types (Top, Bottom, Dress, Tunics, Nightwear, Underwear), By Applications (Online, Offline), By Players/Companies ASOS, A Pea in the Pod, Boohoo, Burlington, Destination Maternity, Fillyboo, GAP, H&M, Hatch, Isabella Oliver, Kohl`s, Le Tote, LOFT, Macy`s, Mom`s The Word, Nordstrom, Nordstrom Rack, Old Navy, PinkBlush, Rachel Pally, Rent the Runway, Rosie Pope, Saks Fifth Avenue, Seraphine, Shopbop, Tiffany Rose, ThredUp, Thyme Maternity, Topshop”.
|Report Attributes||Report Details|
|Report Title||Maternity Apparel Market Research Report|
|By Type||Top, Bottom, Dress, Tunics, Nightwear, Underwear|
|By Application||Online, Offline|
|By Companies||ASOS, A Pea in the Pod, Boohoo, Burlington, Destination Maternity, Fillyboo, GAP, H&M, Hatch, Isabella Oliver, Kohl`s, Le Tote, LOFT, Macy`s, Mom`s The Word, Nordstrom, Nordstrom Rack, Old Navy, PinkBlush, Rachel Pally, Rent the Runway, Rosie Pope, Saks Fifth Avenue, Seraphine, Shopbop, Tiffany Rose, ThredUp, Thyme Maternity, Topshop|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||212|
|Number of Tables & Figures||149|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Top, Bottom, Dress, Tunics, Nightwear, Underwear and By Application Online, Offline.
Some of the companies that are profiled in this report are:
Maternity Apparel Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
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Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Maternity Apparel Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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