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Global Maternity Apparel Market by Type (Top, Bottom, Dress, Tunics, Nightwear, Underwear), By Application (Online, Offline) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-508
  • Author: Up Market Research
  • Rating: 4.8
  • Total Reviews: 55
  • No. Of Pages: 212
  • Format:
  • Pub. Date: 2021-03-01
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The Global Maternity Apparel Market size is expected to grow at a CAGR of 3.6% by 2028, according to a new report from Market Research Future (MRFR). It estimates that the size of this market will be worth $45.4 billion in 2028, up from $38.9 billion in 2017 with North America being the largest regional segment. The research group forecasts that the global maternity apparel market will reach $60 billion by 2025 and $100 billion by 2030 on account of rapid growth in developing economies like China and India as well as increasing awareness about health benefits associated with breastfeeding during pregnancy among women across various cultures worldwide.


Maternity apparel is the variety of clothes worn by a woman during pregnancy. Maternity clothing can be classified into two categories: maternity tops and bottoms, or as outerwear such as dresses, tunics, nightwear, etc. Wearing these types of clothes are believed to make women feel more comfortable and confident when they go out in public.


On the basis of Types, the market is segmented into top, bottom, dress, tunics, and nightwear.



Maternity tops are the first layer of clothing worn by pregnant women during pregnancy. Maternity tops come in a variety of designs and sizes to fit every woman’s need, be it for casual dressing or for occasions such as maternity photoshoots.



The bottom is the lower part of a woman's dress, trousers, or skirt. This ranges from ankle-length skirts to floor-length dresses and can also refer to shorts and pants that reach below mid-thigh level. The term "bottom" is typically used in British English whereas American English often uses the term “pants ” for this garment. The bottom can also refer to the lower section of a two-piece undergarment, such as briefs or panties (or knickers).



A dress is a garment that covers the body from shoulder to hem. The term "dress" can apply to any clothing item, including skirts and blouses. When used as an article of women's or girls' clothing, it typically refers either specifically to garments designed for such occasions as weddings (see wedding gown), formal balls, and evening events, or to a type of clothing item which is designed for wear on all occasions. A dress may be worn as the bottom part of a two-piece outfit, with either slack (pants) or skirt over it; alternatively, it may cover both top and bottom parts, in this case, called "a suit" if not just one color, or "a dress suit" if the top is a matching color.



A tunic is a long, loose-fitting garment that covers the top part of your body. It’s typically made from heavy or light fabric and can be worn with leggings or pants. Tunics are often used for warmth in colder climates, but also as loungewear on warmer days.



Nightwear is a type of clothing, which people wear as sleepwear. It can be made from any material and comes in different styles. Nightclothes are typically worn by adults on the night before they go to bed so that they will not get dirty or messy if they sweat or expel other liquids while sleeping. They are usually sewn from cotton or polyester and are lightweight.



Underwear refers to the undergarments that are worn next to the skin and generally made from cotton, nylon, or silk. They provide a layer of clothing between clothes and the body for warmth, protection from dirt, and absorbency. Underwear can also be designed to control moisture levels by absorbing sweat or providing breathable air space around them.


On the basis of Application, the market is segmented into online and offline.



Online retailers offer maternity clothing over the internet. The customers can place their order online and get it delivered to their doorstep in a few days' time. This is one of the major advantages as consumers don't have to go out and find stores that stock maternity clothes, or travel longer distances when they're pregnant.



The other application of the market is offline. The majority of maternity clothing stores are present in shopping malls and high streets. In addition, most departmental stores also have a dedicated section for maternity clothes to cater to this segment.


On the basis of Region, the market is segmented into North America, Latin America, Europe, and the Asia Pacific.


North America is the largest market owing to its high population base as well as raising awareness of maternity clothing in this region. The market in Europe is the second-largest owing to its high consumption of maternity clothes. In addition, Asia Pacific is also expected to grow at a healthy rate due to growing awareness about pregnancy and childbirth. The Middle East & Africa holds some potential for this segment as well, primarily because most countries do not have any stores that offer maternity clothing or attire. Countries like India are developing their own industry by catering solely towards this niche, but there's still a long way before it can achieve significant growth rates.


Growth factors For The Maternity Apparel Market:

There are many factors that can affect the growth of this market. The major factor is how much disposable income people have, as well as their levels of awareness towards pregnancy and childbirth in different regions. In addition, marketing strategies also play a role in the success or failure of brands. Maternity clothing should be marketed to pregnant women at an early stage so they know what clothes will fit them once they start showing signs of being pregnant (e.g., bloating). It's important for companies to develop a strong presence on social media because most mothers do not research maternity clothing themselves but instead rely on recommendations from family members and friends who've had children before them. Social media channels like Facebook provide opportunities for moms-to-be to connect with others who have had babies and also to ask for advice on clothes that fit their style. The global maternity apparel market is expected to grow steadily over the forecast period owing primarily to the growing number of women around the world with an ever-increasing desire to dress up during pregnancy.


Up Market Research published a new report titled “Maternity Apparel Market research report which is segmented by Types (Top, Bottom, Dress, Tunics, Nightwear, Underwear), By Applications (Online, Offline), By Players/Companies ASOS, A Pea in the Pod, Boohoo, Burlington, Destination Maternity, Fillyboo, GAP, H&M, Hatch, Isabella Oliver, Kohl`s, Le Tote, LOFT, Macy`s, Mom`s The Word, Nordstrom, Nordstrom Rack, Old Navy, PinkBlush, Rachel Pally, Rent the Runway, Rosie Pope, Saks Fifth Avenue, Seraphine, Shopbop, Tiffany Rose, ThredUp, Thyme Maternity, Topshop”.


Report Scope

Report Attributes Report Details
Report Title Maternity Apparel Market Research Report
By Type Top, Bottom, Dress, Tunics, Nightwear, Underwear
By Application Online, Offline
By Companies ASOS, A Pea in the Pod, Boohoo, Burlington, Destination Maternity, Fillyboo, GAP, H&M, Hatch, Isabella Oliver, Kohl`s, Le Tote, LOFT, Macy`s, Mom`s The Word, Nordstrom, Nordstrom Rack, Old Navy, PinkBlush, Rachel Pally, Rent the Runway, Rosie Pope, Saks Fifth Avenue, Seraphine, Shopbop, Tiffany Rose, ThredUp, Thyme Maternity, Topshop
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 212
Number of Tables & Figures 149
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Maternity Apparel Industry Outlook

Global Maternity Apparel Market Report Segments:

The market is segmented by Type Top, Bottom, Dress, Tunics, Nightwear, Underwear and By Application Online, Offline.


Some of the companies that are profiled in this report are:

  1. ASOS
  2. A Pea in the Pod
  3. Boohoo
  4. Burlington
  5. Destination Maternity
  6. Fillyboo
  7. GAP
  8. H&M
  9. Hatch
  10. Isabella Oliver
  11. Kohl`s
  12. Le Tote
  13. LOFT
  14. Macy`s
  15. Mom`s The Word
  16. Nordstrom
  17. Nordstrom Rack
  18. Old Navy
  19. PinkBlush
  20. Rachel Pally
  21. Rent the Runway
  22. Rosie Pope
  23. Saks Fifth Avenue
  24. Seraphine
  25. Shopbop
  26. Tiffany Rose
  27. ThredUp
  28. Thyme Maternity
  29. Topshop

Maternity Apparel Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Maternity Apparel Market

Overview of the regional outlook of the Maternity Apparel Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Maternity Apparel Market Overview

Highlights of The Maternity Apparel Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Maternity Apparel Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Top

                2. Bottom

                3. Dress

                4. Tunics

                5. Nightwear

                6. Underwear

       7. By Application:

                1. Online

                2. Offline

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Maternity Apparel Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Maternity Apparel Market Statistics

Reasons to Purchase the Maternity Apparel Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Maternity Apparel Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Maternity Apparel Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Maternity Apparel Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Maternity Apparel Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Maternity Apparel Market Size & Forecast, 2018-2028 
      4.5.1 Maternity Apparel Market Size and Y-o-Y Growth 
      4.5.2 Maternity Apparel Market Absolute $ Opportunity 

Chapter 5 Global Maternity Apparel Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Maternity Apparel Market Size Forecast by Type
      5.2.1 Top
      5.2.2 Bottom
      5.2.3 Dress
      5.2.4 Tunics
      5.2.5 Nightwear
      5.2.6 Underwear
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Maternity Apparel Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Maternity Apparel Market Size Forecast by Applications
      6.2.1 Online
      6.2.2 Offline
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Maternity Apparel Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Maternity Apparel Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Maternity Apparel Analysis and Forecast
   9.1 Introduction
   9.2 North America Maternity Apparel Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Maternity Apparel Market Size Forecast by Type
      9.6.1 Top
      9.6.2 Bottom
      9.6.3 Dress
      9.6.4 Tunics
      9.6.5 Nightwear
      9.6.6 Underwear
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Maternity Apparel Market Size Forecast by Applications
      9.10.1 Online
      9.10.2 Offline
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Maternity Apparel Analysis and Forecast
   10.1 Introduction
   10.2 Europe Maternity Apparel Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Maternity Apparel Market Size Forecast by Type
      10.6.1 Top
      10.6.2 Bottom
      10.6.3 Dress
      10.6.4 Tunics
      10.6.5 Nightwear
      10.6.6 Underwear
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Maternity Apparel Market Size Forecast by Applications
      10.10.1 Online
      10.10.2 Offline
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Maternity Apparel Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Maternity Apparel Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Maternity Apparel Market Size Forecast by Type
      11.6.1 Top
      11.6.2 Bottom
      11.6.3 Dress
      11.6.4 Tunics
      11.6.5 Nightwear
      11.6.6 Underwear
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Maternity Apparel Market Size Forecast by Applications
      11.10.1 Online
      11.10.2 Offline
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Maternity Apparel Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Maternity Apparel Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Maternity Apparel Market Size Forecast by Type
      12.6.1 Top
      12.6.2 Bottom
      12.6.3 Dress
      12.6.4 Tunics
      12.6.5 Nightwear
      12.6.6 Underwear
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Maternity Apparel Market Size Forecast by Applications
      12.10.1 Online
      12.10.2 Offline
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Maternity Apparel Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Maternity Apparel Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Maternity Apparel Market Size Forecast by Type
      13.6.1 Top
      13.6.2 Bottom
      13.6.3 Dress
      13.6.4 Tunics
      13.6.5 Nightwear
      13.6.6 Underwear
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Maternity Apparel Market Size Forecast by Applications
      13.10.1 Online
      13.10.2 Offline
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Maternity Apparel Market: Competitive Dashboard
   14.2 Global Maternity Apparel Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 ASOS
      14.3.2 A Pea in the Pod
      14.3.3 Boohoo
      14.3.4 Burlington
      14.3.5 Destination Maternity
      14.3.6 Fillyboo
      14.3.7 GAP
      14.3.8 H&M
      14.3.9 Hatch
      14.3.10 Isabella Oliver
      14.3.11 Kohl`s
      14.3.12 Le Tote
      14.3.13 LOFT
      14.3.14 Macy`s
      14.3.15 Mom`s The Word
      14.3.16 Nordstrom
      14.3.17 Nordstrom Rack
      14.3.18 Old Navy
      14.3.19 PinkBlush
      14.3.20 Rachel Pally
      14.3.21 Rent the Runway
      14.3.22 Rosie Pope
      14.3.23 Saks Fifth Avenue
      14.3.24 Seraphine
      14.3.25 Shopbop
      14.3.26 Tiffany Rose
      14.3.27 ThredUp
      14.3.28 Thyme Maternity
      14.3.29 Topshop
Segments Covered in the Report
The global Maternity Apparel market has been segmented based on

By Types
  • Top
  • Bottom
  • Dress
  • Tunics
  • Nightwear
  • Underwear
By Applications
  • Online
  • Offline
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • ASOS
  • A Pea in the Pod
  • Boohoo
  • Burlington
  • Destination Maternity
  • Fillyboo
  • GAP
  • H&M
  • Hatch
  • Isabella Oliver
  • Kohl`s
  • Le Tote
  • LOFT
  • Macy`s
  • Mom`s The Word
  • Nordstrom
  • Nordstrom Rack
  • Old Navy
  • PinkBlush
  • Rachel Pally
  • Rent the Runway
  • Rosie Pope
  • Saks Fifth Avenue
  • Seraphine
  • Shopbop
  • Tiffany Rose
  • ThredUp
  • Thyme Maternity
  • Topshop

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