Global matcha tea market was valued at USD 1.63 Billion in 2018. It is projected to grow at a CAGR 4.7% over the forecast period. The growth is expected to be boosted by rising awareness about the benefits of matcha tea for health and fitness, as well as the increasing popularity of healthy drinks rich in antioxidants and vitamins. The demand for natural, nutrient-rich, organic and natural products will continue to rise.
Matcha is a high quality green tea made from tencha leaves. It's ground into a fine powder. Matcha is a traditional Japanese tea ingredient and has seen a rise in popularity due to its unique flavor and health benefits. The market is expected to grow due to its increasing use in savory and sweet dishes such as lattes, macarons and cakes, cookies, muffins, and salad dressings. High antioxidant levels have made the product a popular choice in beauty and health.
Matcha tea's many health benefits are expected to continue to fuel the global market. It improves focus, concentration, calmness, metabolism, immune system functioning, natural detoxification and cancer cell inhibition. You can also use it as an energy booster before you work out. In the coming years, the demand for this product will rise due to a rising focus on self-care and wellness.
The growth of the matcha market is expected to be aided by constant product innovation and the introduction new blends and combinations. Nestle introduced KitKat Green Tea Matcha to Europe in February 2019. This product is made with UTZ-certified cocoa beans and green tea from China and Japan. Pure Matcha and Ginger Matcha were two new flavors that Unilever's Pure Leaf brand introduced in October 2017. A. Loacker Spa/AG introduced Tortina Triple Dark matcha green tea wafers in January 2019.
In 2018, powder matcha tea accounted for more than 51.8% of the market. This segment is expected to grow due to the increasing popularity of powder matcha tea, which has a number of health benefits. Powdered tea's anti-oxidant properties help prevent the development of chronic diseases and protect against UV radiation. The product contains Epigallocatechin Gallate, (EGCG), which can help prevent prostate, bladder, and brain cancers. Because of its abundance of nutritional properties, the product is considered a superfood. It is expected that the demand will rise if the product is used in innovative foods and beverages. For instance, in February 2018, Aktienbrauerei Kaufbeuren (ABK Beer) launched Matcha Green Lager Beer Mix.
The fastest CAGR for instant premixes will be 5.1% between 2018 and 2025. These premixes can be used to make lattes, ice beverages, ice creams and smoothies as well as alcoholic beverages like liqueurs, beers, and other spirits. PANATEA, LLC. launched its September 2016 launch. PANATEA, LLC. launched instant packets of Instant Mixa Original Blend which instantly dissolve in both hot and cold water. Glow is a single-serve instant packet that makes a matcha latte. It was launched in November 2017. It is available in a vanilla latte flavour made with oat milk powder and fortified with biotin. This makes a super creamy latte.
In 2018, the market share for classic grade was more than 56.9%. The segment is expected to grow due to rising tea consumption and new users. Although the classic grade is more expensive than the culinary grade, it is still cheaper than the ceremonial. The segment is expected to grow because the classic grade can be easily mixed into many foods and beverages. Its complex, yet astringent flavour makes it suitable to be used in smoothies and other milk-based drinks. This will increase demand for classic-grade products.
The fastest growth rate for Culinary Grade is 5.3% between 2019 and 2025, owing to increasing use of this grade in food and beverage recipes. The smooth texture of culinary-grade matcha tea is a result of its high nutritional content and smooth texture. This makes it a popular choice for desserts, smoothies and green tea-based baked goods. The segment will continue to grow due to factors like economic price, premium taste and unique flavor. This grade is more robust than the ceremonial grade, and has lower sweetness with higher bitter notes.
In 2018, Asia Pacific held 48.1% of the global market. The growth is expected to be driven by high consumption in countries like Japan and China. Asia Pacific is home to major tea producers. Tea drinking is an ancient tradition in Japan, China and Japan. Due to rising health consciousness and population growth, countries such as Australia, Singapore, and India are likely to experience significant growth.
North America will grow at a 5.3% CAGR over the forecast period. This is due to increasing health consciousness and availability of many products. The product is expected to be more widely available through Japanese and Chinese grocery stores. It is expected that the market will grow due to the increasing popularity of the product and its easy availability in cafes and restaurants across major cities like Los Angeles, Miami, New York, and New York.
The AOI Tea Company, aiya -THE TEA, Nestle, Tata Global Beverages Ltd., Unilever, ITO EN, LTD., Marukyu Koyamaen, Encha, Tenzo Tea, Inc., and Green Foods Corporation are key manufacturers. To gain greater market share, leading companies invest in product innovation and development.
Matcha Works, for example, introduced Sparkling Matcha in March 2019. This natural matcha-based energy drink is made from matcha tea. There are three flavors available: Lemon and Lime and Watermelon. ITO EN LTD., a premium green-tea company, introduced two new Matcha LOVE Tea Bags in June 2017. These are lemon verbena with ginger and peppermint.
Attribute |
More Details |
Base year for estimation |
2018 |
Actual estimates/Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Representation of the market |
From 2019 to 2025, revenue in USD million and CAGR |
Regional scope |
North America, Europe, Asia Pacific, Central & South America & MEA |
Country coverage |
U.S., UK, Germany, China, Japan, India, Brazil, South Africa |
Report coverage |
Forecast revenue, company share, competitive landscape and growth factors and trends |
15% off customization scope (equivalent of 5 analyst working days). |
We will customize the report to provide you with any additional information that you require. |
This report predicts revenue growth at the global, regional and country level. It also provides analysis of industry trends and potential opportunities in each sub-segment from 2015 to 2025. Up Market Research has divided the global market for matcha tea based on product, grade and region.
Product Outlook (Revenue USD Million, 2015-2025)
Powder
RTD Beverage
Instant Premixes
Grade Outlook (Revenue USD Million, 2015-2025)
Ceremonial
Culinary
Regional Outlook (Revenue USD Million, 2015-2025)
North America
The U.S.
Europe
Germany
U.K.
Asia Pacific
China
India
Japan
Central & South America
Brazil
Middle East & Africa (MEA)
South Africa
Up Market Research published a new report titled “Matcha Tea Market research report which is segmented by Product (Powder, RTD Beverage, Instant Premixes), by Grade (Classic, Culinary, Ceremonial), By Players/Companies Green Foods Corporation Leading companies focus on product innovation and development to gain a greater market share, Inc, LTD, Tenzo Tea, Tata Global Beverages Ltd, Encha, Marukyu-Koyamaen, Unilever, ITO EN, aiya-THE TEA, The AOI Tea Company, Nestl©”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
Report Attributes | Report Details |
Report Title | Matcha Tea Market Research Report |
By Product | Powder, RTD Beverage, Instant Premixes |
By Grade | Classic, Culinary, Ceremonial |
By Companies | Green Foods Corporation Leading companies focus on product innovation and development to gain a greater market share, Inc, LTD, Tenzo Tea, Tata Global Beverages Ltd, Encha, Marukyu-Koyamaen, Unilever, ITO EN, aiya-THE TEA, The AOI Tea Company, Nestl© |
Regions Covered | North America, Europe, APAC, Latin America, MEA |
Base Year | 2020 |
Historical Year | 2018 to 2019 (Data from 2010 can be provided as per availability) |
Forecast Year | 2028 |
Number of Pages | 218 |
Number of Tables & Figures | 153 |
Customization Available | Yes, the report can be customized as per your need. |
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Product (Powder, RTD Beverage, Instant Premixes), by Grade (Classic, Culinary, Ceremonial).
Matcha Tea Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Matcha Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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