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Global Matcha Tea Market by Product (Powder, RTD Beverage, Instant Premixes), by Grade (Classic, Culinary, Ceremonial) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CG-74418
  • Author: Up Market Research
  • Rating: 4.6
  • Total Reviews: 93
  • No. Of Pages: 218
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  • Pub. Date: 2021-10-21
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Industry Insights

Global matcha tea market was valued at USD 1.63 Billion in 2018. It is projected to grow at a CAGR 4.7% over the forecast period. The growth is expected to be boosted by rising awareness about the benefits of matcha tea for health and fitness, as well as the increasing popularity of healthy drinks rich in antioxidants and vitamins. The demand for natural, nutrient-rich, organic and natural products will continue to rise.

Matcha is a high quality green tea made from tencha leaves. It's ground into a fine powder. Matcha is a traditional Japanese tea ingredient and has seen a rise in popularity due to its unique flavor and health benefits. The market is expected to grow due to its increasing use in savory and sweet dishes such as lattes, macarons and cakes, cookies, muffins, and salad dressings. High antioxidant levels have made the product a popular choice in beauty and health.

Matcha tea's many health benefits are expected to continue to fuel the global market. It improves focus, concentration, calmness, metabolism, immune system functioning, natural detoxification and cancer cell inhibition. You can also use it as an energy booster before you work out. In the coming years, the demand for this product will rise due to a rising focus on self-care and wellness.

The growth of the matcha market is expected to be aided by constant product innovation and the introduction new blends and combinations. Nestle introduced KitKat Green Tea Matcha to Europe in February 2019. This product is made with UTZ-certified cocoa beans and green tea from China and Japan. Pure Matcha and Ginger Matcha were two new flavors that Unilever's Pure Leaf brand introduced in October 2017. A. Loacker Spa/AG introduced Tortina Triple Dark matcha green tea wafers in January 2019.

Product Insights

In 2018, powder matcha tea accounted for more than 51.8% of the market. This segment is expected to grow due to the increasing popularity of powder matcha tea, which has a number of health benefits. Powdered tea's anti-oxidant properties help prevent the development of chronic diseases and protect against UV radiation. The product contains Epigallocatechin Gallate, (EGCG), which can help prevent prostate, bladder, and brain cancers. Because of its abundance of nutritional properties, the product is considered a superfood. It is expected that the demand will rise if the product is used in innovative foods and beverages. For instance, in February 2018, Aktienbrauerei Kaufbeuren (ABK Beer) launched Matcha Green Lager Beer Mix.

The fastest CAGR for instant premixes will be 5.1% between 2018 and 2025. These premixes can be used to make lattes, ice beverages, ice creams and smoothies as well as alcoholic beverages like liqueurs, beers, and other spirits. PANATEA, LLC. launched its September 2016 launch. PANATEA, LLC. launched instant packets of Instant Mixa Original Blend which instantly dissolve in both hot and cold water. Glow is a single-serve instant packet that makes a matcha latte. It was launched in November 2017. It is available in a vanilla latte flavour made with oat milk powder and fortified with biotin. This makes a super creamy latte.

Grade Insights

In 2018, the market share for classic grade was more than 56.9%. The segment is expected to grow due to rising tea consumption and new users. Although the classic grade is more expensive than the culinary grade, it is still cheaper than the ceremonial. The segment is expected to grow because the classic grade can be easily mixed into many foods and beverages. Its complex, yet astringent flavour makes it suitable to be used in smoothies and other milk-based drinks. This will increase demand for classic-grade products.

The fastest growth rate for Culinary Grade is 5.3% between 2019 and 2025, owing to increasing use of this grade in food and beverage recipes. The smooth texture of culinary-grade matcha tea is a result of its high nutritional content and smooth texture. This makes it a popular choice for desserts, smoothies and green tea-based baked goods. The segment will continue to grow due to factors like economic price, premium taste and unique flavor. This grade is more robust than the ceremonial grade, and has lower sweetness with higher bitter notes.

Regional Insights

In 2018, Asia Pacific held 48.1% of the global market. The growth is expected to be driven by high consumption in countries like Japan and China. Asia Pacific is home to major tea producers. Tea drinking is an ancient tradition in Japan, China and Japan. Due to rising health consciousness and population growth, countries such as Australia, Singapore, and India are likely to experience significant growth.

North America will grow at a 5.3% CAGR over the forecast period. This is due to increasing health consciousness and availability of many products. The product is expected to be more widely available through Japanese and Chinese grocery stores. It is expected that the market will grow due to the increasing popularity of the product and its easy availability in cafes and restaurants across major cities like Los Angeles, Miami, New York, and New York.

Matcha Tea Market Share insights

The AOI Tea Company, aiya -THE TEA, Nestle, Tata Global Beverages Ltd., Unilever, ITO EN, LTD., Marukyu Koyamaen, Encha, Tenzo Tea, Inc., and Green Foods Corporation are key manufacturers. To gain greater market share, leading companies invest in product innovation and development.

Matcha Works, for example, introduced Sparkling Matcha in March 2019. This natural matcha-based energy drink is made from matcha tea. There are three flavors available: Lemon and Lime and Watermelon. ITO EN LTD., a premium green-tea company, introduced two new Matcha LOVE Tea Bags in June 2017. These are lemon verbena with ginger and peppermint.

Scope of the Report

Attribute

More Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Representation of the market

From 2019 to 2025, revenue in USD million and CAGR

Regional scope

North America, Europe, Asia Pacific, Central & South America & MEA

Country coverage

U.S., UK, Germany, China, Japan, India, Brazil, South Africa

Report coverage

Forecast revenue, company share, competitive landscape and growth factors and trends

15% off customization scope (equivalent of 5 analyst working days).

We will customize the report to provide you with any additional information that you require.

The Report Covers Certain Segments

This report predicts revenue growth at the global, regional and country level. It also provides analysis of industry trends and potential opportunities in each sub-segment from 2015 to 2025. Up Market Research has divided the global market for matcha tea based on product, grade and region.

  • Product Outlook (Revenue USD Million, 2015-2025)

    • Powder

    • RTD Beverage

    • Instant Premixes

  • Grade Outlook (Revenue USD Million, 2015-2025)

    • Ceremonial

    • Culinary

  • Regional Outlook (Revenue USD Million, 2015-2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

Up Market Research published a new report titled “Matcha Tea Market research report which is segmented by Product (Powder, RTD Beverage, Instant Premixes), by Grade (Classic, Culinary, Ceremonial), By Players/Companies Green Foods Corporation Leading companies focus on product innovation and development to gain a greater market share, Inc, LTD, Tenzo Tea, Tata Global Beverages Ltd, Encha, Marukyu-Koyamaen, Unilever, ITO EN, aiya-THE TEA, The AOI Tea Company, Nestl©”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report AttributesReport Details
Report TitleMatcha Tea Market Research Report
By ProductPowder, RTD Beverage, Instant Premixes
By GradeClassic, Culinary, Ceremonial
By CompaniesGreen Foods Corporation Leading companies focus on product innovation and development to gain a greater market share, Inc, LTD, Tenzo Tea, Tata Global Beverages Ltd, Encha, Marukyu-Koyamaen, Unilever, ITO EN, aiya-THE TEA, The AOI Tea Company, Nestl©
Regions CoveredNorth America, Europe, APAC, Latin America, MEA
Base Year2020
Historical Year2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year2028
Number of Pages218
Number of Tables & Figures153
Customization AvailableYes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.


Global Matcha Tea Industry Outlook

Global Matcha Tea Market Report Segments:

The market is segmented by Product (Powder, RTD Beverage, Instant Premixes), by Grade (Classic, Culinary, Ceremonial).

Matcha Tea Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Matcha Tea Market

Overview of the regional outlook of the Matcha Tea Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.


Matcha Tea Market Overview

Highlights of The Matcha Tea Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Matcha Tea Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
        6. By Product:

                1. Powder

                2. RTD Beverage

                3. Instant Premixes

        7. By Grade:

                1. Classic

                2. Culinary

                3. Ceremonial

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Matcha Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Matcha Tea Market Trends

Reasons to Purchase the Matcha Tea Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Matcha Tea Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Matcha Tea Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Matcha Tea Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Matcha Tea Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Matcha Tea Market Size & Forecast, 2018-2028 
      4.5.1 Matcha Tea Market Size and Y-o-Y Growth 
      4.5.2 Matcha Tea Market Absolute $ Opportunity 


Chapter 5 Global Matcha Tea Market Analysis and Forecast by Product
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Product
      5.1.2 Basis Point Share (BPS) Analysis by Product
      5.1.3 Absolute $ Opportunity Assessment by Product
   5.2 Matcha Tea Market Size Forecast by Product
      5.2.1 Powder
      5.2.2 RTD Beverage
      5.2.3 Instant Premixes
   5.3 Market Attractiveness Analysis by Product

Chapter 6 Global Matcha Tea Market Analysis and Forecast by Grade
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Grade
      6.1.2 Basis Point Share (BPS) Analysis by Grade
      6.1.3 Absolute $ Opportunity Assessment by Grade
   6.2 Matcha Tea Market Size Forecast by Grade
      6.2.1 Classic
      6.2.2 Culinary
      6.2.3 Ceremonial
   6.3 Market Attractiveness Analysis by Grade

Chapter 7 Global Matcha Tea Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Matcha Tea Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Matcha Tea Analysis and Forecast
   9.1 Introduction
   9.2 North America Matcha Tea Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Matcha Tea Market Size Forecast by Product
      9.6.1 Powder
      9.6.2 RTD Beverage
      9.6.3 Instant Premixes
   9.7 Basis Point Share (BPS) Analysis by Product 
   9.8 Absolute $ Opportunity Assessment by Product 
   9.9 Market Attractiveness Analysis by Product
   9.10 North America Matcha Tea Market Size Forecast by Grade
      9.10.1 Classic
      9.10.2 Culinary
      9.10.3 Ceremonial
   9.11 Basis Point Share (BPS) Analysis by Grade 
   9.12 Absolute $ Opportunity Assessment by Grade 
   9.13 Market Attractiveness Analysis by Grade

Chapter 10 Europe Matcha Tea Analysis and Forecast
   10.1 Introduction
   10.2 Europe Matcha Tea Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Matcha Tea Market Size Forecast by Product
      10.6.1 Powder
      10.6.2 RTD Beverage
      10.6.3 Instant Premixes
   10.7 Basis Point Share (BPS) Analysis by Product 
   10.8 Absolute $ Opportunity Assessment by Product 
   10.9 Market Attractiveness Analysis by Product
   10.10 Europe Matcha Tea Market Size Forecast by Grade
      10.10.1 Classic
      10.10.2 Culinary
      10.10.3 Ceremonial
   10.11 Basis Point Share (BPS) Analysis by Grade 
   10.12 Absolute $ Opportunity Assessment by Grade 
   10.13 Market Attractiveness Analysis by Grade

Chapter 11 Asia Pacific Matcha Tea Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Matcha Tea Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Matcha Tea Market Size Forecast by Product
      11.6.1 Powder
      11.6.2 RTD Beverage
      11.6.3 Instant Premixes
   11.7 Basis Point Share (BPS) Analysis by Product 
   11.8 Absolute $ Opportunity Assessment by Product 
   11.9 Market Attractiveness Analysis by Product
   11.10 Asia Pacific Matcha Tea Market Size Forecast by Grade
      11.10.1 Classic
      11.10.2 Culinary
      11.10.3 Ceremonial
   11.11 Basis Point Share (BPS) Analysis by Grade 
   11.12 Absolute $ Opportunity Assessment by Grade 
   11.13 Market Attractiveness Analysis by Grade

Chapter 12 Latin America Matcha Tea Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Matcha Tea Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Matcha Tea Market Size Forecast by Product
      12.6.1 Powder
      12.6.2 RTD Beverage
      12.6.3 Instant Premixes
   12.7 Basis Point Share (BPS) Analysis by Product 
   12.8 Absolute $ Opportunity Assessment by Product 
   12.9 Market Attractiveness Analysis by Product
   12.10 Latin America Matcha Tea Market Size Forecast by Grade
      12.10.1 Classic
      12.10.2 Culinary
      12.10.3 Ceremonial
   12.11 Basis Point Share (BPS) Analysis by Grade 
   12.12 Absolute $ Opportunity Assessment by Grade 
   12.13 Market Attractiveness Analysis by Grade

Chapter 13 Middle East & Africa (MEA) Matcha Tea Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Matcha Tea Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Matcha Tea Market Size Forecast by Product
      13.6.1 Powder
      13.6.2 RTD Beverage
      13.6.3 Instant Premixes
   13.7 Basis Point Share (BPS) Analysis by Product 
   13.8 Absolute $ Opportunity Assessment by Product 
   13.9 Market Attractiveness Analysis by Product
   13.10 Middle East & Africa (MEA) Matcha Tea Market Size Forecast by Grade
      13.10.1 Classic
      13.10.2 Culinary
      13.10.3 Ceremonial
   13.11 Basis Point Share (BPS) Analysis by Grade 
   13.12 Absolute $ Opportunity Assessment by Grade 
   13.13 Market Attractiveness Analysis by Grade

Chapter 14 Competition Landscape 
   14.1 Matcha Tea Market: Competitive Dashboard
   14.2 Global Matcha Tea Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Green Foods Corporation Leading companies focus on product innovation and development to gain a greater market share
      14.3.2 Inc
      14.3.3 LTD
      14.3.4 Tenzo Tea
      14.3.5 Tata Global Beverages Ltd
      14.3.6 Encha
      14.3.7 Marukyu-Koyamaen
      14.3.8 Unilever
      14.3.9 ITO EN
      14.3.10 aiya-THE TEA
      14.3.11 The AOI Tea Company
      14.3.12 Nestl©
Segments Covered in the Report
The global Matcha Tea market has been segmented based on

By Product
  • Powder
  • RTD Beverage
  • Instant Premixes
By Grade
  • Classic
  • Culinary
  • Ceremonial
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Green Foods Corporation Leading companies focus on product innovation and development to gain a greater market share
  • Inc
  • LTD
  • Tenzo Tea
  • Tata Global Beverages Ltd
  • Encha
  • Marukyu-Koyamaen
  • Unilever
  • ITO EN
  • aiya-THE TEA
  • The AOI Tea Company
  • Nestl©

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