The global Mastectomy Swimwear market is projected to reach USD 1.3 billion by 2028. Increasing awareness of the benefits associated with mastectomy swimwear and rising demand for specialty stores are expected to drive the market growth over the forecast period (2018-2028).
Mastectomy Swimwear is specially designed tops and bottoms, which have been created to provide support for women who had breast surgery. They can be used as a stand-alone garment or as part of an outfit with other items of clothing such as skirts, jeans, etc. These garments are most often made from Lycra fabric providing light support that is popular for women who have had breast removal but may still want to wear clothing top.
Mastectomy Swimwear can be important after surgery as it helps reduce the risk of sagging or heavy breasts while providing adequate support and covering areas that are usually left exposed post-surgery. A mastectomy swimsuit is a garment worn by women after undergoing breast cancer surgery. It's also called an "underwire bra" or "bustier." Mastectomy swimwear provides support that protects the chest, while still allowing movement and flexibility in the shoulders and arms.
On the basis of type, the global mastectomy swimwear market is segmented into light support, medium support, and high support.
A light-support mastectomy suit usually features wide straps, no underwire cups, thin shoulder strap adjusters for tightening, and cotton backing so there's nothing rubbing on your skin. Light support bras offer the least amount of bust or breast coverage, but still have plastic inserts that provide some upper chest and back support. These are often used by women who have undergone a lumpectomy to remove their tumors. The bra is also popular with those who like an extra layer of protection against cold weather and when water sports activities will be involved.
Medium support is the level of breast prosthesis that provides moderate to full coverage and may or may not contain an underwire. It offers more shape and size than light-support bras, but less than high-support bras. Medium-support swimwear is designed to be worn by those with a B cup or below who have had nipple reconstruction as well. This type of support aims for modesty, while also providing the necessary coverage and protection in case of leakage from breast milk glands.
High support swimwear is designed for people who need extra breast and underarm coverage. The fabric used in these suits can be thicker, such as with a lining or padding to provide more coverage - high-support mastectomy bras are often made from power netting material which provides maximum control without sacrificing comfort.
On the basis of application, the global mastectomy swimwear market is segmented into specialty stores, supermarkets, e-commerce, and others.
The application of mastectomy swimwear in specialty stores is to suit the needs of those who are looking for a fitted garment that can be worn under clothing. This category includes items such as separate pieces, tankinis, and one-piece garments with adjustable straps or slings so they can accommodate different levels of coverage. The application in supermarkets is the sale of mastectomy swimwear. It's a small segment with limited revenue generation opportunities, but it does exist. Mastectomy swimwear is also sold through e-commerce channels like Amazon and eBay. This channel can be detrimental to brands because they cannot control what information consumers are receiving on search engines or social media platforms about their product(s).
On the basis of region, the global mastectomy swimwear market is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
North America accounts for a substantial proportion of the market owing to higher awareness about mastectomy swimwear in this region along with the presence of well-established companies like Anita Lingerie and Playtex Products Inc. The European market is also expected to witness considerable growth by 2028 due to growing awareness among women on mastectomy products. In addition, large manufacturers are expanding their business operations into this region as it has been witnessing a significant increase in demand for these products over the last few years from both end-users and retailers.
Latin American nations such as Brazil have shown a high propensity towards the adoption of new innovations especially within the healthcare industry; rapidly increasing disposable incomes driving up consumer spending power are major factors that will fuel the growth of the mastectomy swimwear market in this region over the next few years.
The increasing awareness and acceptance towards breast cancer, due to which more women are opting for preventive surgeries like mastectomies or lumpectomies as it is less invasive than other treatments such as chemotherapy, radiation therapy, or hormone therapy. Moreover, people living longer life spans post-mastectomy surgery because of improved healthcare facilities and technologies around the world has also contributed towards high demand for these products.
Up Market Research published a new report titled “Mastectomy Swimwear Market research report which is segmented by Types (Light Support, Medium Support, High Support), By Applications (Specialty Stores, Supermarket, E-commerce, Others), By Players/Companies Anita, Amoena, Nicola Jane, Lands' End, HAPARI, Jodee”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
|Report Attributes||Report Details|
|Report Title||Mastectomy Swimwear Market Research Report|
|By Type||Light Support, Medium Support, High Support|
|By Application||Specialty Stores, Supermarket, E-commerce, Others|
|By Companies||Anita, Amoena, Nicola Jane, Lands' End, HAPARI, Jodee|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||228|
|Number of Tables & Figures||160|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Light Support, Medium Support, High Support and By Application Specialty Stores, Supermarket, E-commerce, Others.
Some of the companies that are profiled in this report are:
Mastectomy Swimwear Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
Key Benefits for Industry Participants & Stakeholders:
Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Mastectomy Swimwear Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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