Global Liquid Eye Liner Market by Type (High grade, Mid grade, Low grade), By Application (Online, Offline) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

The Global Liquid Eyeliner Market size is expected to grow at a robust CAGR of 10.7% during the forecast period. The market was valued at US$ 5.5 billion in 2017 and is expected to reach US$ 8.6 billion by 2028, The factors that are fueling this growth include increasing adoption rates of eyeliner across various age groups for both men and women as well as high demand from emerging economies such as India due to changing lifestyles. In addition, an increase in awareness about non-toxic cosmetics has led to a growing preference for natural ingredients over chemical substances used for manufacturing cosmetic products.

The Liquid Eyeliner is a cosmetic product that consists of pigments and other ingredients in an oily base. This type of makeup can be applied to the upper lid, lower lid (waterline), or both lids for primarily dramatic effect by accentuating folds/creases in the eye's natural texture. The liquid liner comes in many different colors and finishes including matte, glittery, shimmer, cream-to-matte finish as well as metallic with various degrees of opaqueness from partially transparent to opaque black color. The applicator wand usually has a thin brush at one end which allows users to paint on even lines without any winged edges often caused by manual application methods such as using brushes or fingers.

On the basis of Type, the market is segmented into High grade, Mid grade, Low grade. High-Grade Liquid Eye Liner Market will have a higher growth rate than Low Grade during the forecast period due to their better quality attributes which lead them more useful than others.

High-Grade Liquid Eye Liner:

High-grade liquid eyeliners are the most expensive ones. They have a smooth and creamy texture which provides a lush, rich color payoff with minimal effort when applied to your skin. These types of products usually possess high-quality ingredients such as oils or waxes that ensure long-lasting effects on the eyelids. The pigmentation is intense and it can be used for evening out skin tone around the eyes if you apply foundation over it. It also has an easy glide formula which makes it easier to blend onto the lids so no harsh lines will show up after application. High-grade liquid liners rarely contain preservatives like parabens, however, they still require regular cleansing since they may not last well on oily skin. be as effective in terms of being water-resistant.

Mid Grade Liquid Eye Liner:

Mid-grade liquid eyeliners are the most affordable ones and they offer a good value for your money with readily available ingredients that can give you an easy, streak-free application every time. When it comes to longevity, these types of products usually last around eight hours before fading or smudging away. They don’t perform quite as well compared to high grades but their pigmentation is still relatively intense and you’ll get a nice color payoff at just one swipe. Midgrade products also make great bases for eyeshadows which can then be paired up with other colors from the palette on top if desired due to its creamy formula. The downside about this type though is if it is used for a longer time, it will migrate and end up settling in fine lines on your lids.

Low-Grade Liquid Eye Liner:

Low-grade liquid eyeliner is the cheapest among the three types of eyeliners. It can be used as a base and topped with high or mid-grade liners to achieve various effects.

On the basis of Application, the market is segmented into Online and Offline. The online segment is accounted for the largest share of the global liquid eyeliner market. Online retailers can offer a wider variety and more competitive prices than traditional brick-and-mortar stores. This provides better choices, lower costs, and increased convenience to consumers.

On the basis of Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The market in the Americas is expected to contain a large share of global revenue by 2028 owing mainly to its increasing purchasing power and growing trend towards higher-quality products such as liquid eyeliners.

The Asia Pacific market is market in the Asia Pacific is one of the fastest-growing markets for liquid liners. The rising demand for eyeliner from millennials and Gen Z coupled with greater awareness about makeup has led to a rise in its popularity, especially among females aged 16-25. The market in Europe is anticipated to contain an average share of global revenue by 2028 owing mainly to increasing disposable income levels and changing preference towards personal care products such as cosmetics amongst people living within this region.

Up Market Research published a new report titled “Liquid Eye Liner Market research report which is segmented by Types (High grade, Mid grade, Low grade), By Applications (Online, Offline), By Players/Companies Maybelline(US), Estee Lauder(US), Dior(France), L'OREAL(France), CHANEL(France), KATE(Japan), MaxFactor(US), BobbiBrown(US), LANCOME(France), SHISEIDO(Japan), Missha(Korea), ShuUemura(Japan), ZOTOS ACCENT(Japan), KissMe(Japan), EtudeHouse(Korea), Clinique(US), NARS(US), Kanebo(Japan), Benefit(France), VOV(Korea), Make Up Forever(France), The Face Shop(Korea), AVON(US), DHC(Japan), MarieDalgar(China)”. 

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Liquid Eye Liner Market Report Segments:

The market is segmented by Type High grade, Mid grade, Low grade and By Application Online, Offline.

Some of the companies that are profiled in this report are:

1. Maybelline(US)
2. Estee Lauder(US)
3. Dior(France)
4. L'OREAL(France)
5. CHANEL(France)
6. KATE(Japan)
7. MaxFactor(US)
8. BobbiBrown(US)
9. LANCOME(France)
10. SHISEIDO(Japan)
11. Missha(Korea)
12. ShuUemura(Japan)
13. ZOTOS ACCENT(Japan)
14. KissMe(Japan)
15. EtudeHouse(Korea)
16. Clinique(US)
17. NARS(US)
18. Kanebo(Japan)
19. Benefit(France)
20. VOV(Korea)
21. Make Up Forever(France)
22. The Face Shop(Korea)
23. AVON(US)
24. DHC(Japan)
25. MarieDalgar(China)

Liquid Eye Liner Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Liquid Eye Liner Market

Overview of the regional outlook of the Liquid Eye Liner Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Liquid Eye Liner Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Liquid Eye Liner Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.
6. By Type:

                1. High grade

                2. Mid grade

                3. Low grade

                1. Online

                2. Offline

8. Market scenario by region, sub-region, and country.
9. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
10. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
11. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Liquid Eye Liner Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Liquid Eye Liner Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.