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Global Hydrating Drinks Market by Type (Milk, Juice, Sport drinks), By Application (HoReCa, Household) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: FB-850
  • Author: Up Market Research
  • Rating: 4.5
  • Total Reviews: 84
  • No. Of Pages: 217
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  • Pub. Date: 2021-03-01
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The Global Hydrating Drinks Market size is projected to grow at a CAGR of 5.5% during the forecast period. The growth can be attributed to factors such as an increase in consumer awareness about health and wellness, growing demand for functional foods and beverages, and increasing preference for natural ingredients over artificial flavoring agents.



The fluid that is consumed by the body to remain hydrated. Many people drink different beverages like tea, coffee, and even water instead of drinking milk or juice which gives them enough amount of energy for their entire day. Some of the benefits are that they help reduce fatigue, maintain blood volume and regulate body temperature. Some studies have shown that milk can be an ideal endurance drink because it helps to replenish fluids lost by sweating during physical activities like running or cycling.



On the basis of Type, the global hydrating drinks market is segmented into milk and juice.




Milk is the most balanced and nutritious drink for rehydrating, with a very high total solids content. Milk contains natural antioxidants which help in fighting free radicals produced during exercise leading to cellular damage. In addition, it provides proteins, vitamins, and minerals such as calcium, vitamin B12, and phosphorus that aid muscle recovery after physical activity. It is naturally fat-free but some brands may add sugar or artificial sweeteners to improve its taste. Milk is further sub-segmented into whole milk, reduced-fat milk, low-fat milk, and nonfat milk.




Juice is a mixture of juice and water. They usually have between 20-100% fruit juice, but the remaining percentage can be anything from additional flavorings to sugar or sweeteners. Juice types come in many different flavors such as apple, grapefruit, orange, etc. Juice is further sub-segmented into fruit juices and vegetable juices.

Juice is one of the most popular hydration drinks, which provides lots of health benefits. There are different types of juices available in the market such as orange juice, apple juice, grapefruit juice, etc that provides numerous nutritional value to your body. Some other type includes vegetable juices like carrot or tomato that can be used for various purposes. For example- Carrot Juice is helpful for improving vision while Tomato Juice helps in preventing cancer and harmful effects on the skin caused by sun exposure.



On the basis of Application, the global hydrating drinks market is segmented into HoReCa (Hotels Restaurants & Cafes) & Household.



HoReCa (Hotels Restaurants & Cafes) & Household:

Hydration drinks are used in HoReCa (Hotels, Restaurants & Cafes) for providing hydrating benefits to the people. These drinks enhance water retention and rehydrate the body after excessive sweating or dehydration due to exercise. People prefer taking hydration drinks because of their refreshing properties that refresh their minds and soul. The application of hydration drinks in Households is to provide the required level of fluid intake for the body. The demand for these products is high during summer days as it helps against dehydration caused by excessive heat and humidity levels.



On the basis of Region, the global hydrating drinks market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East & Africa. In terms of regions, the Asia Pacific region is predicted to have the highest growth rate due to factors such as increasing healthcare expenditure across the world coupled with consumer disposable income which drives demand for hydrating beverages like milk or juice drink among others. Milk types will likely maintain their dominance throughout the prediction time frame followed closely by fruit juices while sports drinks will gain traction due to increasing health consciousness. In the Middle East & Africa, Latin America, and Europe this trend remains consistent but at a slower pace than that of countries in the Asia Pacific primarily driven by growing preference towards healthier options rather than flavored drinks. In the Asia Pacific, especially in China hydration drink market is likely to gain momentum due to growing disposable income and shift from traditional rice wine or beer consumers towards the healthy options of sports drinks followed by juice types throughout the forecast time frame.



Growth Factors For The Global Hydrating Drinks Market:

The global hydration drinks market is attributed to several reasons like rising health awareness among people and growing demand for convenient food & beverage products (low-calorie foods), increasing disposable income coupled with changing lifestyle habits which include snacking between meals, eating out more often due to busy lifestyles.

In fact, the demand for hydration drinks is constantly rising as they are a healthy and convenient way to stay refreshed & rehydrated throughout the day. In addition, these products provide an array of essential nutrients that help in maintaining good health. Apart from this, people have become more aware of their health status which has led them to look out for nutritious snacks/beverages such as sports/energy drinks thus driving the market significantly over the years. For instance, sports drink manufacturers offer different flavors so as to attract consumers across different age groups and also include caffeine content depending upon consumer preferences. Furthermore, companies have been launching new flavors with special ingredients (vitamins) coupled with a low-calorie count under their product portfolio in order to extend their consumer base.

Up Market Research published a new report titled “Hydrating Drinks Market research report which is segmented by Types (Milk, Juice, Sport drinks), By Applications (HoReCa, Household), By Players/Companies Gatorade, The Sports Fuel Company, Flavorman, BA Sports Nutrition, All Sport, PepsiCo, CytoSport Inc., Otsuka Pharmaceutical, Advanced Food Concepts, Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report Attributes Report Details
Report Title Hydrating Drinks Market Research Report
By Type Milk, Juice, Sport drinks
By Application HoReCa, Household
By Companies Gatorade, The Sports Fuel Company, Flavorman, BA Sports Nutrition, All Sport, PepsiCo, CytoSport Inc., Otsuka Pharmaceutical, Advanced Food Concepts, Inc
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 217
Number of Tables & Figures 152
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Hydrating Drinks Industry Outlook

Global Hydrating Drinks Market Report Segments:

The market is segmented by Type Milk, Juice, Sport drinks and By Application HoReCa, Household.


Some of the companies that are profiled in this report are:

  1. Gatorade
  2. The Sports Fuel Company
  3. Flavorman
  4. BA Sports Nutrition
  5. All Sport
  6. PepsiCo
  7. CytoSport Inc.
  8. Otsuka Pharmaceutical
  9. Advanced Food Concepts, Inc

Hydrating Drinks Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Hydrating Drinks Market

Overview of the regional outlook of the Hydrating Drinks Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Hydrating Drinks Market Overview

Highlights of The Hydrating Drinks Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Hydrating Drinks Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Milk

                2. Juice

                3. Sport drinks

       7. By Application:

                1. HoReCa

                2. Household

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Hydrating Drinks Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Hydrating Drinks Market Statistics

Reasons to Purchase the Hydrating Drinks Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Hydrating Drinks Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Hydrating Drinks Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Hydrating Drinks Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Hydrating Drinks Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Hydrating Drinks Market Size & Forecast, 2018-2028 
      4.5.1 Hydrating Drinks Market Size and Y-o-Y Growth 
      4.5.2 Hydrating Drinks Market Absolute $ Opportunity 

Chapter 5 Global Hydrating Drinks Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Hydrating Drinks Market Size Forecast by Type
      5.2.1 Milk
      5.2.2 Juice
      5.2.3 Sport drinks
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Hydrating Drinks Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Hydrating Drinks Market Size Forecast by Applications
      6.2.1 HoReCa
      6.2.2 Household
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Hydrating Drinks Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Hydrating Drinks Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Hydrating Drinks Analysis and Forecast
   9.1 Introduction
   9.2 North America Hydrating Drinks Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Hydrating Drinks Market Size Forecast by Type
      9.6.1 Milk
      9.6.2 Juice
      9.6.3 Sport drinks
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Hydrating Drinks Market Size Forecast by Applications
      9.10.1 HoReCa
      9.10.2 Household
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Hydrating Drinks Analysis and Forecast
   10.1 Introduction
   10.2 Europe Hydrating Drinks Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Hydrating Drinks Market Size Forecast by Type
      10.6.1 Milk
      10.6.2 Juice
      10.6.3 Sport drinks
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Hydrating Drinks Market Size Forecast by Applications
      10.10.1 HoReCa
      10.10.2 Household
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Hydrating Drinks Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Hydrating Drinks Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Hydrating Drinks Market Size Forecast by Type
      11.6.1 Milk
      11.6.2 Juice
      11.6.3 Sport drinks
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Hydrating Drinks Market Size Forecast by Applications
      11.10.1 HoReCa
      11.10.2 Household
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Hydrating Drinks Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Hydrating Drinks Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Hydrating Drinks Market Size Forecast by Type
      12.6.1 Milk
      12.6.2 Juice
      12.6.3 Sport drinks
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Hydrating Drinks Market Size Forecast by Applications
      12.10.1 HoReCa
      12.10.2 Household
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Hydrating Drinks Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Hydrating Drinks Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Hydrating Drinks Market Size Forecast by Type
      13.6.1 Milk
      13.6.2 Juice
      13.6.3 Sport drinks
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Hydrating Drinks Market Size Forecast by Applications
      13.10.1 HoReCa
      13.10.2 Household
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Hydrating Drinks Market: Competitive Dashboard
   14.2 Global Hydrating Drinks Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Gatorade
      14.3.2 The Sports Fuel Company
      14.3.3 Flavorman
      14.3.4 BA Sports Nutrition
      14.3.5 All Sport
      14.3.6 PepsiCo
      14.3.7 CytoSport Inc.
      14.3.8 Otsuka Pharmaceutical
      14.3.9 Advanced Food Concepts, Inc
Segments Covered in the Report
The global Hydrating Drinks market has been segmented based on

By Types
  • Milk
  • Juice
  • Sport drinks
By Applications
  • HoReCa
  • Household
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Gatorade
  • The Sports Fuel Company
  • Flavorman
  • BA Sports Nutrition
  • All Sport
  • PepsiCo
  • CytoSport Inc.
  • Otsuka Pharmaceutical
  • Advanced Food Concepts, Inc

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