The Global Hydrating Drinks Market size is projected to grow at a CAGR of 5.5% during the forecast period. The growth can be attributed to factors such as an increase in consumer awareness about health and wellness, growing demand for functional foods and beverages, and increasing preference for natural ingredients over artificial flavoring agents.
The fluid that is consumed by the body to remain hydrated. Many people drink different beverages like tea, coffee, and even water instead of drinking milk or juice which gives them enough amount of energy for their entire day. Some of the benefits are that they help reduce fatigue, maintain blood volume and regulate body temperature. Some studies have shown that milk can be an ideal endurance drink because it helps to replenish fluids lost by sweating during physical activities like running or cycling.
On the basis of Type, the global hydrating drinks market is segmented into milk and juice.
Milk is the most balanced and nutritious drink for rehydrating, with a very high total solids content. Milk contains natural antioxidants which help in fighting free radicals produced during exercise leading to cellular damage. In addition, it provides proteins, vitamins, and minerals such as calcium, vitamin B12, and phosphorus that aid muscle recovery after physical activity. It is naturally fat-free but some brands may add sugar or artificial sweeteners to improve its taste. Milk is further sub-segmented into whole milk, reduced-fat milk, low-fat milk, and nonfat milk.
Juice is a mixture of juice and water. They usually have between 20-100% fruit juice, but the remaining percentage can be anything from additional flavorings to sugar or sweeteners. Juice types come in many different flavors such as apple, grapefruit, orange, etc. Juice is further sub-segmented into fruit juices and vegetable juices.
Juice is one of the most popular hydration drinks, which provides lots of health benefits. There are different types of juices available in the market such as orange juice, apple juice, grapefruit juice, etc that provides numerous nutritional value to your body. Some other type includes vegetable juices like carrot or tomato that can be used for various purposes. For example- Carrot Juice is helpful for improving vision while Tomato Juice helps in preventing cancer and harmful effects on the skin caused by sun exposure.
On the basis of Application, the global hydrating drinks market is segmented into HoReCa (Hotels Restaurants & Cafes) & Household.
Hydration drinks are used in HoReCa (Hotels, Restaurants & Cafes) for providing hydrating benefits to the people. These drinks enhance water retention and rehydrate the body after excessive sweating or dehydration due to exercise. People prefer taking hydration drinks because of their refreshing properties that refresh their minds and soul. The application of hydration drinks in Households is to provide the required level of fluid intake for the body. The demand for these products is high during summer days as it helps against dehydration caused by excessive heat and humidity levels.
On the basis of Region, the global hydrating drinks market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East & Africa. In terms of regions, the Asia Pacific region is predicted to have the highest growth rate due to factors such as increasing healthcare expenditure across the world coupled with consumer disposable income which drives demand for hydrating beverages like milk or juice drink among others. Milk types will likely maintain their dominance throughout the prediction time frame followed closely by fruit juices while sports drinks will gain traction due to increasing health consciousness. In the Middle East & Africa, Latin America, and Europe this trend remains consistent but at a slower pace than that of countries in the Asia Pacific primarily driven by growing preference towards healthier options rather than flavored drinks. In the Asia Pacific, especially in China hydration drink market is likely to gain momentum due to growing disposable income and shift from traditional rice wine or beer consumers towards the healthy options of sports drinks followed by juice types throughout the forecast time frame.
The global hydration drinks market is attributed to several reasons like rising health awareness among people and growing demand for convenient food & beverage products (low-calorie foods), increasing disposable income coupled with changing lifestyle habits which include snacking between meals, eating out more often due to busy lifestyles.
In fact, the demand for hydration drinks is constantly rising as they are a healthy and convenient way to stay refreshed & rehydrated throughout the day. In addition, these products provide an array of essential nutrients that help in maintaining good health. Apart from this, people have become more aware of their health status which has led them to look out for nutritious snacks/beverages such as sports/energy drinks thus driving the market significantly over the years. For instance, sports drink manufacturers offer different flavors so as to attract consumers across different age groups and also include caffeine content depending upon consumer preferences. Furthermore, companies have been launching new flavors with special ingredients (vitamins) coupled with a low-calorie count under their product portfolio in order to extend their consumer base.
Up Market Research published a new report titled “Hydrating Drinks Market research report which is segmented by Types (Milk, Juice, Sport drinks), By Applications (HoReCa, Household), By Players/Companies Gatorade, The Sports Fuel Company, Flavorman, BA Sports Nutrition, All Sport, PepsiCo, CytoSport Inc., Otsuka Pharmaceutical, Advanced Food Concepts, Inc”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
|Report Attributes||Report Details|
|Report Title||Hydrating Drinks Market Research Report|
|By Type||Milk, Juice, Sport drinks|
|By Application||HoReCa, Household|
|By Companies||Gatorade, The Sports Fuel Company, Flavorman, BA Sports Nutrition, All Sport, PepsiCo, CytoSport Inc., Otsuka Pharmaceutical, Advanced Food Concepts, Inc|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||217|
|Number of Tables & Figures||152|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Milk, Juice, Sport drinks and By Application HoReCa, Household.
Some of the companies that are profiled in this report are:
Hydrating Drinks Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
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Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Hydrating Drinks Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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