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Global Gum Market by Type (Chewing Gum, Bubble Gum), By Application (Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: FB-5935
  • Author: Up Market Research
  • Rating: 4.9
  • Total Reviews: 76
  • No. Of Pages: 221
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  • Pub. Date: 2021-03-01
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The Global Gum Market size is projected to reach USD 4.6 billion by 2028. The chewing gum segment is expected to dominate the overall market size with more than two-third share of revenue through 2024. This growth can be attributed to its growing popularity among youngsters and adults in the developed economies such as North America and Europe owing to their preference for sugarless gums which are comparatively healthier in comparison with other types of sweets and snacks.



Gum can be made from a variety of natural and synthetic ingredients. The elastomeric resin used in chewing gum is typically chicle (from the sapodilla tree), but it may also come from resins, such as polyvinyl acetates or latexes. As well as materials that allow for stretchability of chewed pieces (elasticity) such as Vinylacetate/Maleic Anhydride copolymers and Nitrile rubber; all of which are generally synthesized using petrochemical feedstocks.



On the basis of Type, the global gum market is segmented into chewing gums and bubble gum.



Chewing Gums:

Chewing gums are made from the elastomeric resin that is obtained by tapping natural gum trees, such as chicle. chewing gum is classified into two types - soft chewing gums and hard sticks of sugar-free chewing gum. Soft chewing gums can be further categorized on the basis of flavor profiles, namely fruit flavors (lemon, strawberry), mint flavors (peppermint), or toasted nut flavors; while hard pieces of sugar-free chewing gum come in several varieties viz., cinnamon spice, spearmint oil, etc. Hard sticks of sugar-free chewing gum are made from elastomeric resin, which is obtained by tapping natural gum trees. The basic ingredients used in the manufacture of chewing gums are chicle (natural latex), sugar, and flavors like Mint flavor, peppermint oil, etc.



Bubble Gum:

Bubble gum is a kind of chewing gum that comes in the form of small, round pieces. Bubble gums are made from elastomeric resin and come with flavors like bubblegum (cotton candy), fruit punch, apple juice, or grapefruit flavor. Typical Ingredients: Chicle, sugar, natural latex, and flavors such as Mint flavor, peppermint oil, etc. It has more than 65% air content when popped which makes it softer than many other types of chewing gums while containing fewer calories because the volume is filled with air instead of solid material like chicle rubber.



On the basis of Application, the global gum market is segmented into hypermarkets & supermarkets, convenience stores, departmental stores, specialty stores, and online purchases.



Hypermarkets & Supermarkets:

Hypermarkets are the term for a retail store that stocks a wide range of products. It typically has many thousands of individual items and offers groceries, clothing, household goods and so much more. In terms of chewing gum application, it will offer chewy gums as well as bubblegum in their stores mostly to increase impulse buying during the checkout process which is proven to be an effective sales tool. Gum is one of the products that are sold in supermarkets. Gum can be found alongside other items such as candy and mints, or it may be even located with tobacco products if they exist at a particular store depending on local laws.



Convenience Stores:

The convenience store application of gum is for impulse sale. For many, it’s a quick and convenient way to get their daily dose of sugar or energy-boosters to keep them going throughout the day because they don’t have time or patience to stop at a coffee shop. This type of purchase usually occurs when people are on the go like commuters who need an instant pick-me-up without having the time nor resources necessary for cooking themselves something from scratch (e.g., microwaved breakfast sandwich).



Departmental Stores:

The application of gum for departmental stores is to be used by the store as a promotional tool. Departmental store customers are not likely to purchase chewing gum, but they will take it if offered for free at checkout or on display in the front of the store. The advantage of this method is that there's no need to stock up with products and have inventory available and so these retailers can meet customer demand even better without disrupting their current operations.



Specialty Stores:

Gum is used as an impulse buy in specialty stores to increase the sale of a product. When people walk past gum and see how it tastes, if they like the flavor, then they may want to purchase something else that's on display at the store.



Online Purchase:

In the application of online purchases, gum can be delivered in various ways. In this case, for example, it is possible to order a package with specific quantities and flavors or even choose from an assortment of different types of chewing gums that are available on (US).



On the basis of Region, the global gum market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The North American region accounts for the largest share of the global gum market, followed by Latin America and Europe respectively. Asia Pacific was also a key region with an estimated revenue of USD 13 billion in 2019. In 2020, it accounted for almost 18% of total sales worldwide due to rapid urbanization and rising disposable incomes across developing economies such as India and China that are driving demand for premium chewing gums from multinational companies like Wrigley's (PepsiCo), Mondelez International Inc., Hershey Company, Cadbury Adams USA LLC, Lotte Confectionery Co Ltd among others who have established themselves in this emerging economic scenario. The global gum market in the US accounted for over 30% of the share in 2018 owing to high awareness among consumers regarding oral health as well as rising demand from millennials and Generation Z. In addition to this, chewing gums are more affordable when compared with other substitutes such as toothpaste or mouthwash which have a comparatively higher price tag attached to them. Latin America region is dominated by Brazil which accounted for 74% of Latin American revenues in 2028 while Mexico was a close second with 17%. This growth comes as companies increasingly look to expand into new emerging economies that offer higher profit margins than developed countries.



Growth Factors For The global gum market:

The growth factors for the global gum market are population, increasing demand from developing countries, and the growing trend of artificial sweeteners. The increasing demand for chewing gum in the Asia Pacific and Latin America due to its natural properties such as dental health benefits, taste enhancement, fresh breath effect, etc., are some factors driving the growth of this industry.

Up Market Research published a new report titled “Gum Market research report which is segmented by Types (Chewing Gum, Bubble Gum), By Applications (Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases), By Players/Companies Lotte, Meiji Holdings, Mondelez International, Perfetti Van Melle, Wrigley”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report Attributes Report Details
Report Title Gum Market Research Report
By Type Chewing Gum, Bubble Gum
By Application Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases
By Companies Lotte, Meiji Holdings, Mondelez International, Perfetti Van Melle, Wrigley
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 221
Number of Tables & Figures 155
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Gum Industry Outlook

Global Gum Market Report Segments:

The market is segmented by Type Chewing Gum, Bubble Gum and By Application Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases.


Some of the companies that are profiled in this report are:

  1. Lotte
  2. Meiji Holdings
  3. Mondelez International
  4. Perfetti Van Melle
  5. Wrigley

Gum Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Gum Market

Overview of the regional outlook of the Gum Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Gum Market Overview

Highlights of The Gum Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Gum Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Chewing Gum

                2. Bubble Gum

       7. By Application:

                1. Hypermarkets

                2. Supermarkets

                3. Convenience Stores

                4. Departmental Stores

                5. Specialty Stores

                6. Online Purchases

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Gum Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Gum Market Statistics

Reasons to Purchase the Gum Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Gum Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Gum Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Gum Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Gum Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Gum Market Size & Forecast, 2018-2028 
      4.5.1 Gum Market Size and Y-o-Y Growth 
      4.5.2 Gum Market Absolute $ Opportunity 

Chapter 5 Global Gum Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Gum Market Size Forecast by Type
      5.2.1 Chewing Gum
      5.2.2 Bubble Gum
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Gum Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Gum Market Size Forecast by Applications
      6.2.1 Hypermarkets
      6.2.2 Supermarkets
      6.2.3 Convenience Stores
      6.2.4 Departmental Stores
      6.2.5 Specialty Stores
      6.2.6 Online Purchases
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Gum Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Gum Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Gum Analysis and Forecast
   9.1 Introduction
   9.2 North America Gum Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Gum Market Size Forecast by Type
      9.6.1 Chewing Gum
      9.6.2 Bubble Gum
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Gum Market Size Forecast by Applications
      9.10.1 Hypermarkets
      9.10.2 Supermarkets
      9.10.3 Convenience Stores
      9.10.4 Departmental Stores
      9.10.5 Specialty Stores
      9.10.6 Online Purchases
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Gum Analysis and Forecast
   10.1 Introduction
   10.2 Europe Gum Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Gum Market Size Forecast by Type
      10.6.1 Chewing Gum
      10.6.2 Bubble Gum
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Gum Market Size Forecast by Applications
      10.10.1 Hypermarkets
      10.10.2 Supermarkets
      10.10.3 Convenience Stores
      10.10.4 Departmental Stores
      10.10.5 Specialty Stores
      10.10.6 Online Purchases
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Gum Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Gum Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Gum Market Size Forecast by Type
      11.6.1 Chewing Gum
      11.6.2 Bubble Gum
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Gum Market Size Forecast by Applications
      11.10.1 Hypermarkets
      11.10.2 Supermarkets
      11.10.3 Convenience Stores
      11.10.4 Departmental Stores
      11.10.5 Specialty Stores
      11.10.6 Online Purchases
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Gum Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Gum Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Gum Market Size Forecast by Type
      12.6.1 Chewing Gum
      12.6.2 Bubble Gum
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Gum Market Size Forecast by Applications
      12.10.1 Hypermarkets
      12.10.2 Supermarkets
      12.10.3 Convenience Stores
      12.10.4 Departmental Stores
      12.10.5 Specialty Stores
      12.10.6 Online Purchases
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Gum Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Gum Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Gum Market Size Forecast by Type
      13.6.1 Chewing Gum
      13.6.2 Bubble Gum
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Gum Market Size Forecast by Applications
      13.10.1 Hypermarkets
      13.10.2 Supermarkets
      13.10.3 Convenience Stores
      13.10.4 Departmental Stores
      13.10.5 Specialty Stores
      13.10.6 Online Purchases
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Gum Market: Competitive Dashboard
   14.2 Global Gum Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Lotte
      14.3.2 Meiji Holdings
      14.3.3 Mondelez International
      14.3.4 Perfetti Van Melle
      14.3.5 Wrigley
Segments Covered in the Report
The global Gum market has been segmented based on

By Types
  • Chewing Gum
  • Bubble Gum
By Applications
  • Hypermarkets
  • Supermarkets
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Online Purchases
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Lotte
  • Meiji Holdings
  • Mondelez International
  • Perfetti Van Melle
  • Wrigley

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