The Global Gum Market size is projected to reach USD 4.6 billion by 2028. The chewing gum segment is expected to dominate the overall market size with more than two-third share of revenue through 2024. This growth can be attributed to its growing popularity among youngsters and adults in the developed economies such as North America and Europe owing to their preference for sugarless gums which are comparatively healthier in comparison with other types of sweets and snacks.
Gum can be made from a variety of natural and synthetic ingredients. The elastomeric resin used in chewing gum is typically chicle (from the sapodilla tree), but it may also come from resins, such as polyvinyl acetates or latexes. As well as materials that allow for stretchability of chewed pieces (elasticity) such as Vinylacetate/Maleic Anhydride copolymers and Nitrile rubber; all of which are generally synthesized using petrochemical feedstocks.
On the basis of Type, the global gum market is segmented into chewing gums and bubble gum.
Chewing gums are made from the elastomeric resin that is obtained by tapping natural gum trees, such as chicle. chewing gum is classified into two types - soft chewing gums and hard sticks of sugar-free chewing gum. Soft chewing gums can be further categorized on the basis of flavor profiles, namely fruit flavors (lemon, strawberry), mint flavors (peppermint), or toasted nut flavors; while hard pieces of sugar-free chewing gum come in several varieties viz., cinnamon spice, spearmint oil, etc. Hard sticks of sugar-free chewing gum are made from elastomeric resin, which is obtained by tapping natural gum trees. The basic ingredients used in the manufacture of chewing gums are chicle (natural latex), sugar, and flavors like Mint flavor, peppermint oil, etc.
Bubble gum is a kind of chewing gum that comes in the form of small, round pieces. Bubble gums are made from elastomeric resin and come with flavors like bubblegum (cotton candy), fruit punch, apple juice, or grapefruit flavor. Typical Ingredients: Chicle, sugar, natural latex, and flavors such as Mint flavor, peppermint oil, etc. It has more than 65% air content when popped which makes it softer than many other types of chewing gums while containing fewer calories because the volume is filled with air instead of solid material like chicle rubber.
On the basis of Application, the global gum market is segmented into hypermarkets & supermarkets, convenience stores, departmental stores, specialty stores, and online purchases.
Hypermarkets are the term for a retail store that stocks a wide range of products. It typically has many thousands of individual items and offers groceries, clothing, household goods and so much more. In terms of chewing gum application, it will offer chewy gums as well as bubblegum in their stores mostly to increase impulse buying during the checkout process which is proven to be an effective sales tool. Gum is one of the products that are sold in supermarkets. Gum can be found alongside other items such as candy and mints, or it may be even located with tobacco products if they exist at a particular store depending on local laws.
The convenience store application of gum is for impulse sale. For many, it’s a quick and convenient way to get their daily dose of sugar or energy-boosters to keep them going throughout the day because they don’t have time or patience to stop at a coffee shop. This type of purchase usually occurs when people are on the go like commuters who need an instant pick-me-up without having the time nor resources necessary for cooking themselves something from scratch (e.g., microwaved breakfast sandwich).
The application of gum for departmental stores is to be used by the store as a promotional tool. Departmental store customers are not likely to purchase chewing gum, but they will take it if offered for free at checkout or on display in the front of the store. The advantage of this method is that there's no need to stock up with products and have inventory available and so these retailers can meet customer demand even better without disrupting their current operations.
Gum is used as an impulse buy in specialty stores to increase the sale of a product. When people walk past gum and see how it tastes, if they like the flavor, then they may want to purchase something else that's on display at the store.
In the application of online purchases, gum can be delivered in various ways. In this case, for example, it is possible to order a package with specific quantities and flavors or even choose from an assortment of different types of chewing gums that are available on Amazon.com (US).
On the basis of Region, the global gum market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The North American region accounts for the largest share of the global gum market, followed by Latin America and Europe respectively. Asia Pacific was also a key region with an estimated revenue of USD 13 billion in 2019. In 2020, it accounted for almost 18% of total sales worldwide due to rapid urbanization and rising disposable incomes across developing economies such as India and China that are driving demand for premium chewing gums from multinational companies like Wrigley's (PepsiCo), Mondelez International Inc., Hershey Company, Cadbury Adams USA LLC, Lotte Confectionery Co Ltd among others who have established themselves in this emerging economic scenario. The global gum market in the US accounted for over 30% of the share in 2018 owing to high awareness among consumers regarding oral health as well as rising demand from millennials and Generation Z. In addition to this, chewing gums are more affordable when compared with other substitutes such as toothpaste or mouthwash which have a comparatively higher price tag attached to them. Latin America region is dominated by Brazil which accounted for 74% of Latin American revenues in 2028 while Mexico was a close second with 17%. This growth comes as companies increasingly look to expand into new emerging economies that offer higher profit margins than developed countries.
The growth factors for the global gum market are population, increasing demand from developing countries, and the growing trend of artificial sweeteners. The increasing demand for chewing gum in the Asia Pacific and Latin America due to its natural properties such as dental health benefits, taste enhancement, fresh breath effect, etc., are some factors driving the growth of this industry.
Up Market Research published a new report titled “Gum Market research report which is segmented by Types (Chewing Gum, Bubble Gum), By Applications (Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases), By Players/Companies Lotte, Meiji Holdings, Mondelez International, Perfetti Van Melle, Wrigley”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.
|Report Attributes||Report Details|
|Report Title||Gum Market Research Report|
|By Type||Chewing Gum, Bubble Gum|
|By Application||Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases|
|By Companies||Lotte, Meiji Holdings, Mondelez International, Perfetti Van Melle, Wrigley|
|Regions Covered||North America, Europe, APAC, Latin America, MEA|
|Historical Year||2018 to 2019 (Data from 2010 can be provided as per availability)|
|Number of Pages||221|
|Number of Tables & Figures||155|
|Customization Available||Yes, the report can be customized as per your need.|
The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.
The market is segmented by Type Chewing Gum, Bubble Gum and By Application Hypermarkets, Supermarkets, Convenience Stores, Departmental Stores, Specialty Stores, Online Purchases.
Some of the companies that are profiled in this report are:
Gum Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.
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Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.
We have studied the Gum Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.
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