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Global Emulsion Coatings Market by Type (Acrylics, Styrene-Butadiene Latex, Vinyl Acetate Polymers, Other Emulsion Polymers), By Application (Paint & Coatings, Paper & Paperboard Coatings, Adhesives, Carpet Backing, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: CM-118
  • Author: Up Market Research
  • Rating: 5.0
  • Total Reviews: 53
  • No. Of Pages: 210
  • Format:
  • Pub. Date: 2021-03-01
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The global emulsion coatings market is projected to grow at a CAGR of 4.4% during the forecast period. The market size was valued at USD 6.2 billion in 2018 and is expected to reach USD 7.6 billion by 2028 with an estimated value of USD 8.9 billion by 2025.

Emulsion coating is a type of paint or another form of surface protection. It can be applied to wood, metal, plastic, and concrete surfaces. Emulsions are an acidic mixture that contains water along with pigment particles suspended in oil-based varnish. Emulsions come in two forms: solvent-based and latex emulsion coatings. Solvent-based emulsions use volatile organic compounds (VOCs) as the binder agent; whereas latex paints don’t have any VOCs - they rely on synthetic rubber polymers for their adhesion qualities. The coating is applied by means of a spray-paint gun or roller and dries quickly after application. It typically dries to a matte finish and is not suitable for aging paint jobs that need something more durable, but it can be applied over the top of gloss coatings as an economical alternative.

On the basis of type, emulsion coating is segmented into acrylics, styrene-butadiene latex, vinyl acetate polymers, and other emulsion polymers.


Acrylics emulsion coatings are clear or slightly opaque, fast-drying paints that use the acrylic polymer as a binder. They're highly durable and can be applied virtually anywhere paint is traditionally used (except for wood). Acrylic-based coatings have been shown to outperform latex-based products in terms of durability, glossiness, UV protection, and heat resistance.

Styrene-Butadiene Latex

Styrene-butadiene latex emulsion coating is elastic, rubberized paint that has a glossy finish. It provides excellent adhesion and durability to surfaces such as metal, wood, or aluminum. This type of product can be used for outdoor applications without cracking because it contains natural rubber which gives the toughness of the material against ultraviolet light exposure.

Vinyl Acetate Polymers

Vinyl acetate polymers (VAP) emulsion coatings are used to impart water and heat protection for wood, concrete masonry units (CMU), steel framing systems, paper products, metal substrates such as aluminum cans in integrated can manufacturing plants. The benefits of VAP-based coating include high durability; easy cleanability with a detergent or strong alkaline cleaner; low surface energy that resists dirt accumulation and facilitates cleaning; good scrubbable properties on wet surfaces.

On the basis of application, emulsion coatings are segmented into paints and coatings, paper & paperboard coatings, adhesives, carpet backing.

Paints & Coatings

Emulsion coatings are used in paints and coatings. They form a protective barrier for the surface of the material which is being coated. Emulsions can be applied to surfaces such as paper, wood, or metal by spraying on it using an airless sprayer. The most common application of emulsion paint is with cars; they provide protection from corrosion when sprayed onto car bodies before painting them. The coating acts like a primer surfacer that seals out moisture and provides a smooth surface for subsequent layers of automotive paint to adhere to. Emulsion coatings are often used as the topcoat in paints and varnishes. They provide an even, glossy finish that can offer enhanced protection from water or moisture damage.

Paper & Paperboard Coatings

Emulsion coatings are a water-based solution that can be applied to paper and paperboard surfaces. These coatings help protect the surface from liquids or other substances, such as food oils, which may damage the material. Emulsions are also used in printing processes because they create an even layer of ink on both sides of the paper when it is run through a press. The type of emulsion coating most likely depends on its application- for example, parchment might require an acrylic coating due to high acidity levels while wallpaper with low sheen would need vinyl acetate polymers or styrene-butadiene latex-based products so that they don't react to light sources.


Emulsion coatings are used in adhesives as a binder. Emulsions provide the adhesive's backbone and can help it withstand high temperatures when curing, which makes them good choices for hot melt adhesives like acrylics or urethanes. The emulsion coating is usually designed to blend well with the polymer type of the adhesive being used.

Carpet Backing

Emulsion coatings are a form of coating used in carpet backing. They create the interface between the fibers and the backing material, providing appropriate adhesion for strength and endurance to meet with wear and tear during installation or as part of routine maintenance. Emulsions also provide protection against water penetration while improving softness and sheen. In some cases, emulsions can be applied onto plush carpets to protect them from spills that could lead to permanent staining (e.g., wine) due to their high absorbance abilities; this is usually done before installing the carpet tile on an existing flooring surface so it works best when moisture is at its lowest level possible prior to application.

On the basis of region, the global emulsion coatings market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. In the North American region, acrylic emulsion coatings are the largest type of application in terms of revenue share and market size due to their high penetration rates. The emulsions are available as a prepackaged product for quick use by professionals or consumers at home without any special equipment necessary. They can be used on vertical surfaces with excellent adhesion properties that form an invisible protective barrier against water-based spills and stains from reaching the underlying surface.

Styrene-butadiene latex (SBL) applied onto paperboard coating ranks second among all types in this regional segment owing to its cost advantages over traditional solvent paints like alkyds which have been widely used for waterborne coatings.

The global emulsion coating market is witnessing a major shift in the applications of coatings, which are now being used as an important component of renewable energy technologies due to their low-emission properties. The paper and board industry has been undergoing significant transformation with increased demand from emerging countries towards sustainable packaging solutions that help reduce resource consumption across the value chain.

Growth Factors

The growth of the emulsion coatings market is driven by various factors, such as urbanization and the rising demand for paints in developing countries. The urban population has increased over time due to globalization, which has led to an accelerated development process accompanied by significant infrastructure investments in many emerging economies. For instance, in China alone there are more than 400 cities with populations exceeding one million inhabitants; these complexes have a major influence on global environmental change and demand for products like emulsion coatings that protect buildings from corrosion or mold growth. Over the years this will drive up both production volumes and consumption rates globally. Furthermore, people's choices about their living environment also play a role: People who can afford it prefer high-quality materials indoors because they want clean air indoors because they can afford it or simply because they want to spoil themselves. Examples of this trend are the ever-increasing demand for vinyl flooring or furniture made from MDF, which is a type of particle board with an acrylic finish that makes them resistant to moisture and scratches.

Up Market Research published a new report titled “Emulsion Coatings Market research report which is segmented by Types (Acrylics, Styrene-Butadiene Latex, Vinyl Acetate Polymers, Other Emulsion Polymers), By Applications (Paint & Coatings, Paper & Paperboard Coatings, Adhesives, Carpet Backing, Others), By Players/Companies Akzo Nobel, Asian Paints, Nippon, PPG Industries, Sherwin Williams, Valspar”. As per the study, the market is expected to grow at a CAGR of XX% in the forecast period.





Report Scope

Report Attributes Report Details
Report Title Emulsion Coatings Market Research Report
By Type Acrylics, Styrene-Butadiene Latex, Vinyl Acetate Polymers, Other Emulsion Polymers
By Application Paint & Coatings, Paper & Paperboard Coatings, Adhesives, Carpet Backing, Others
By Companies Akzo Nobel, Asian Paints, Nippon, PPG Industries, Sherwin Williams, Valspar
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 210
Number of Tables & Figures 147
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Emulsion Coatings Industry Outlook

Global Emulsion Coatings Market Report Segments:

The market is segmented by Type Acrylics, Styrene-Butadiene Latex, Vinyl Acetate Polymers, Other Emulsion Polymers and By Application Paint & Coatings, Paper & Paperboard Coatings, Adhesives, Carpet Backing, Others.


Some of the companies that are profiled in this report are:

  1. Akzo Nobel
  2. Asian Paints
  3. Nippon
  4. PPG Industries
  5. Sherwin Williams
  6. Valspar

Emulsion Coatings Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Emulsion Coatings Market

Overview of the regional outlook of the Emulsion Coatings Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Emulsion Coatings Market Overview

Highlights of The Emulsion Coatings Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Emulsion Coatings Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Acrylics

                2. Styrene-Butadiene Latex

                3. Vinyl Acetate Polymers

                4. Other Emulsion Polymers

       7. By Application:

                1. Paint & Coatings

                2. Paper & Paperboard Coatings

                3. Adhesives

                4. Carpet Backing

                5. Others

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Emulsion Coatings Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Emulsion Coatings Market Statistics

Reasons to Purchase the Emulsion Coatings Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Emulsion Coatings Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Emulsion Coatings Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Emulsion Coatings Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Emulsion Coatings Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Emulsion Coatings Market Size & Forecast, 2018-2028 
      4.5.1 Emulsion Coatings Market Size and Y-o-Y Growth 
      4.5.2 Emulsion Coatings Market Absolute $ Opportunity 

Chapter 5 Global Emulsion Coatings Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Emulsion Coatings Market Size Forecast by Type
      5.2.1 Acrylics
      5.2.2 Styrene-Butadiene Latex
      5.2.3 Vinyl Acetate Polymers
      5.2.4 Other Emulsion Polymers
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Emulsion Coatings Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Emulsion Coatings Market Size Forecast by Applications
      6.2.1 Paint & Coatings
      6.2.2 Paper & Paperboard Coatings
      6.2.3 Adhesives
      6.2.4 Carpet Backing
      6.2.5 Others
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Emulsion Coatings Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Emulsion Coatings Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Emulsion Coatings Analysis and Forecast
   9.1 Introduction
   9.2 North America Emulsion Coatings Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Emulsion Coatings Market Size Forecast by Type
      9.6.1 Acrylics
      9.6.2 Styrene-Butadiene Latex
      9.6.3 Vinyl Acetate Polymers
      9.6.4 Other Emulsion Polymers
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Emulsion Coatings Market Size Forecast by Applications
      9.10.1 Paint & Coatings
      9.10.2 Paper & Paperboard Coatings
      9.10.3 Adhesives
      9.10.4 Carpet Backing
      9.10.5 Others
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Emulsion Coatings Analysis and Forecast
   10.1 Introduction
   10.2 Europe Emulsion Coatings Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Emulsion Coatings Market Size Forecast by Type
      10.6.1 Acrylics
      10.6.2 Styrene-Butadiene Latex
      10.6.3 Vinyl Acetate Polymers
      10.6.4 Other Emulsion Polymers
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Emulsion Coatings Market Size Forecast by Applications
      10.10.1 Paint & Coatings
      10.10.2 Paper & Paperboard Coatings
      10.10.3 Adhesives
      10.10.4 Carpet Backing
      10.10.5 Others
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Emulsion Coatings Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Emulsion Coatings Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Emulsion Coatings Market Size Forecast by Type
      11.6.1 Acrylics
      11.6.2 Styrene-Butadiene Latex
      11.6.3 Vinyl Acetate Polymers
      11.6.4 Other Emulsion Polymers
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Emulsion Coatings Market Size Forecast by Applications
      11.10.1 Paint & Coatings
      11.10.2 Paper & Paperboard Coatings
      11.10.3 Adhesives
      11.10.4 Carpet Backing
      11.10.5 Others
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Emulsion Coatings Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Emulsion Coatings Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Emulsion Coatings Market Size Forecast by Type
      12.6.1 Acrylics
      12.6.2 Styrene-Butadiene Latex
      12.6.3 Vinyl Acetate Polymers
      12.6.4 Other Emulsion Polymers
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Emulsion Coatings Market Size Forecast by Applications
      12.10.1 Paint & Coatings
      12.10.2 Paper & Paperboard Coatings
      12.10.3 Adhesives
      12.10.4 Carpet Backing
      12.10.5 Others
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Emulsion Coatings Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Emulsion Coatings Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Emulsion Coatings Market Size Forecast by Type
      13.6.1 Acrylics
      13.6.2 Styrene-Butadiene Latex
      13.6.3 Vinyl Acetate Polymers
      13.6.4 Other Emulsion Polymers
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Emulsion Coatings Market Size Forecast by Applications
      13.10.1 Paint & Coatings
      13.10.2 Paper & Paperboard Coatings
      13.10.3 Adhesives
      13.10.4 Carpet Backing
      13.10.5 Others
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Emulsion Coatings Market: Competitive Dashboard
   14.2 Global Emulsion Coatings Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Akzo Nobel
      14.3.2 Asian Paints
      14.3.3 Nippon
      14.3.4 PPG Industries
      14.3.5 Sherwin Williams
      14.3.6 Valspar
Segments Covered in the Report
The global Emulsion Coatings market has been segmented based on

By Types
  • Acrylics
  • Styrene-Butadiene Latex
  • Vinyl Acetate Polymers
  • Other Emulsion Polymers
By Applications
  • Paint & Coatings
  • Paper & Paperboard Coatings
  • Adhesives
  • Carpet Backing
  • Others
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Akzo Nobel
  • Asian Paints
  • Nippon
  • PPG Industries
  • Sherwin Williams
  • Valspar

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