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Global Earl Grey Tea Market by Type (Black Tea, Green Tea, Oolong, Others), By Application (Indirect, Direct) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: FB-136
  • Author: Up Market Research
  • Rating: 4.8
  • Total Reviews: 66
  • No. Of Pages: 229
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  • Pub. Date: 2021-03-01
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The global Earl Grey tea market was valued at USD XX billion in 2016 and is projected to reach USD XX billion by 2028, growing at a CAGR of 37% between 2017 and 2028. In terms of volume, the market has grown from million kgs in 2007 to million kgs in 2016. The market for black tea dominated the overall Earl Grey tea market with over X% share, followed by green tea (X%), oolong (X%), and others (X%).

Earl Grey tea is a type of black tea that has been flavored with oil extracted from bergamot oranges. The flavor and aroma are distinctive enough to make this type of tea easily recognized even by people who don't know much about different types of teas.

The Earl Grey tea is a traditional English black tea blend that was first developed in 1867, by British Prime Minister Charles Greville. The original recipe of this popular drink included bergamot citrus oil and vanilla. Nowadays, many variations are available on the market with different ingredients and flavors such as lavender or ginger. Earl Grey's name comes from its inventor who apparently had been given these lemons for his work (the “earl”) so he created the "Grey" Tea to thank him accordingly. However, it has become an urban legend according to which the earl reacted angrily upon receiving those lemons because they were not ripe lemons.

On the basis of type, earl grey tea is segmented into black tea, green tea, oolong, and others.

Black Tea

Black tea is the most popular type of earl grey tea. Black teas are made from leaves that have been fermented, oxidized, and dried. The darker the more oxidation or fermentation (sometimes called “fermentation”) has taken place in the process to develop their flavor profile. It is precisely this processing that makes black tea less astringent than green tea. That same degree of oxidation also means it's far better suited for iced drinks than its lighter counterparts as well. This type of earl golden comes primarily from India however China also produces significant quantities annually; both countries produce some 40% globally but there are other major players on a smaller scale such as Sri Lanka and Kenya with roughly 12% each.

Green Tea

Green tea is a type of tea that undergoes minimal oxidation during processing, resulting in its light-colored color. It differs from black and oolong teas mainly by the level of fermentation it undergoes.

The most common green teas are Sencha, made from whole leaves; Bancha or Boiled Tea, sometimes called "unfermented" because they have not been exposed to as much heat; Koumeicha which has undergone even less oxidization than other green teas--they use only young shoots rather than old leaves for this variety; Genmaicha which is made from a mix of green tea and roasted brown rice kernels; and Roasted Tea, sometimes called "fermented" due to the heat involved in its production.

Green teas are produced mainly in China, India, Japan, Korea, Taiwan, Thailand, and Vietnam. The most popular type of green tea worldwide is Matcha - Japanese Green Tea Powder used for preparing ceremonial matcha or as an ingredient in smoothies, baked goods, etc.. It has very high antioxidant content as well as beneficial effects on metabolism such that it can be considered both food and medicine.

Matcha especially provides more energy than coffee, while also aiding in weight loss and lowering the risk of type-II diabetes. Today, Matcha is being added to everything from bottled water to ice cream!

Oolong Tea

Oolong tea is a semi-oxidized Chinese tea, and it falls in between black teas and green teas. Oolongs are not as dark as black teas, but they have more flavor than green. Oolong Tea is made with semi-oxidized or partially oxidized leaves that give it an intermediate taste between green and black. It also has a high degree of caffeine in comparison and is often preferred by those who drink coffee or other caffeinated beverages. Sri Lanka leads the world with 40% of global production, followed by Taiwan at 24%.

On the basis of application, the global earl grey tea market is segmented into indirect (sales), direct (manufacturer).

Indirect (Sales)

In indirect sales, the tea is sold to an intermediary such as a wholesaler or retailer who then sells it. Application of earl grey tea in indirect sales would be in hotels, restaurants, and cafés. Earl Grey tea is commonly used as a flavoring in gourmet food and beverages such as baked goods or coffee. The beverage brand, Starbucks has also been using Earl Grey Tea to offer their customers new flavors of the classic Frappuccino® blended by baristas across America every season since 2010.

Direct (Manufacturer)

The application to the direct manufacturer is indirect, where the tea leaves are boiled in water and then cooled. This helps remove tannins that can lead to a bitter flavor. The next step of production involves steeping the tea leaves in hot water for about five minutes or until desired strength is achieved. The direct application includes rooibos, herbal tea, and green tea. Earl Grey tea bags are consumed by the end-users as a beverage of choice, which is usually made with water or milk that can be boiled or hot to bring out the flavor and aroma. It also has been found that green tea leaves undergo oxidation during processing (making it black); the same process occurs when brewing earl grey tea.

On the basis of region, The global earl grey tea market is segmented into North America, Europe, Asia Pacific, and the Middle East & Africa. In the North American region, U.S is expected to show a significant growth rate. With globalization playing such an important role in today’s society, we have seen increased interest worldwide in various types of food and beverages. The black tea produced in India over the years has been sold mainly domestically due to a lack of awareness about Indian teas among international buyers; whereas green tea leaves undergo oxidation during processing (making it black); the same process occurs when brewing Earl Grey Tea. We can also witness healthy lifestyles as one of the main driving forces behind this demand for food items that are more nutritious than their sugar- or oil-laden counterparts.

Growth Factors

The global earl tea market has been witnessing high growth rates over the past years. The major factors which are contributing to this trend are increased demand, growing health consciousness among consumers, and rising disposable incomes in developing economies such as China and India. Moreover, increasing per capita consumption of green tea in western countries like U.S., Canada, and Europe also fuel the revenue of Earl Grey Tea Market globally during the 2021-2028 period.


Up Market Research published a new report titled “Earl Grey Tea Market research report which is segmented by Types (Black Tea, Green Tea, Oolong, Others), By Applications (Indirect, Direct), By Players/Companies The Stash Tea, Bigelow Tea, R.Twining, Mariage Freres, Kusmi Tea, Adagio Teas, Tetley, TWG Tea”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.


Report Scope

Report Attributes Report Details
Report Title Earl Grey Tea Market Research Report
By Type Black Tea, Green Tea, Oolong, Others
By Application Indirect, Direct
By Companies The Stash Tea, Bigelow Tea, R.Twining, Mariage Freres, Kusmi Tea, Adagio Teas, Tetley, TWG Tea
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 229
Number of Tables & Figures 161
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Earl Grey Tea Industry Outlook

Global Earl Grey Tea Market Report Segments:

The market is segmented by Type Black Tea, Green Tea, Oolong, Others and By Application Indirect, Direct.


Some of the companies that are profiled in this report are:

  1. The Stash Tea
  2. Bigelow Tea
  3. R.Twining
  4. Mariage Freres
  5. Kusmi Tea
  6. Adagio Teas
  7. Tetley
  8. TWG Tea

Earl Grey Tea Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Earl Grey Tea Market

Overview of the regional outlook of the Earl Grey Tea Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Earl Grey Tea Market Overview

Highlights of The Earl Grey Tea Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Earl Grey Tea Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Black Tea

                2. Green Tea

                3. Oolong

                4. Others

       7. By Application:

                1. Indirect

                2. Direct

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Earl Grey Tea Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Earl Grey Tea Market Statistics

Reasons to Purchase the Earl Grey Tea Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Earl Grey Tea Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Earl Grey Tea Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Earl Grey Tea Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Earl Grey Tea Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Earl Grey Tea Market Size & Forecast, 2018-2028 
      4.5.1 Earl Grey Tea Market Size and Y-o-Y Growth 
      4.5.2 Earl Grey Tea Market Absolute $ Opportunity 

Chapter 5 Global Earl Grey Tea Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Earl Grey Tea Market Size Forecast by Type
      5.2.1 Black Tea
      5.2.2 Green Tea
      5.2.3 Oolong
      5.2.4 Others
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Earl Grey Tea Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Earl Grey Tea Market Size Forecast by Applications
      6.2.1 Indirect
      6.2.2 Direct
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Earl Grey Tea Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Earl Grey Tea Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Earl Grey Tea Analysis and Forecast
   9.1 Introduction
   9.2 North America Earl Grey Tea Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Earl Grey Tea Market Size Forecast by Type
      9.6.1 Black Tea
      9.6.2 Green Tea
      9.6.3 Oolong
      9.6.4 Others
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Earl Grey Tea Market Size Forecast by Applications
      9.10.1 Indirect
      9.10.2 Direct
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Earl Grey Tea Analysis and Forecast
   10.1 Introduction
   10.2 Europe Earl Grey Tea Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Earl Grey Tea Market Size Forecast by Type
      10.6.1 Black Tea
      10.6.2 Green Tea
      10.6.3 Oolong
      10.6.4 Others
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Earl Grey Tea Market Size Forecast by Applications
      10.10.1 Indirect
      10.10.2 Direct
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Earl Grey Tea Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Earl Grey Tea Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Earl Grey Tea Market Size Forecast by Type
      11.6.1 Black Tea
      11.6.2 Green Tea
      11.6.3 Oolong
      11.6.4 Others
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Earl Grey Tea Market Size Forecast by Applications
      11.10.1 Indirect
      11.10.2 Direct
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Earl Grey Tea Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Earl Grey Tea Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Earl Grey Tea Market Size Forecast by Type
      12.6.1 Black Tea
      12.6.2 Green Tea
      12.6.3 Oolong
      12.6.4 Others
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Earl Grey Tea Market Size Forecast by Applications
      12.10.1 Indirect
      12.10.2 Direct
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Earl Grey Tea Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Earl Grey Tea Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Earl Grey Tea Market Size Forecast by Type
      13.6.1 Black Tea
      13.6.2 Green Tea
      13.6.3 Oolong
      13.6.4 Others
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Earl Grey Tea Market Size Forecast by Applications
      13.10.1 Indirect
      13.10.2 Direct
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Earl Grey Tea Market: Competitive Dashboard
   14.2 Global Earl Grey Tea Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 The Stash Tea
      14.3.2 Bigelow Tea
      14.3.3 R.Twining
      14.3.4 Mariage Freres
      14.3.5 Kusmi Tea
      14.3.6 Adagio Teas
      14.3.7 Tetley
      14.3.8 TWG Tea
Segments Covered in the Report
The global Earl Grey Tea market has been segmented based on

By Types
  • Black Tea
  • Green Tea
  • Oolong
  • Others
By Applications
  • Indirect
  • Direct
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • The Stash Tea
  • Bigelow Tea
  • R.Twining
  • Mariage Freres
  • Kusmi Tea
  • Adagio Teas
  • Tetley
  • TWG Tea

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