Global Complete Nutrition Products Market by Product (RTD Shakes, Powder, Bars) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

Summary of the Report

Global complete nutrition products market was valued at USD 3.9 billion in 2020. It is projected to grow at 6.0% compound annual growth rate (CAGR), between 2021 and 2028. Consumers are increasingly interested in complete nutrition products due to their emphasis on health, natural ingredients and clean labels. In the future, consumers will demand easy-to-cook and convenient food products.

Both the positive and negative effects of the COVID-19 epidemic have affected the market for complete nutritional products. Huel Inc. was one of the key players that saw a surge in demand during the initial phase. This was because more people started stocking up with nutritious and convenient food products. People were forced to stay home due to lockdowns in many countries. This prompted them to purchase products that don't require cooking, increasing the demand for complete nutrition products over the forecast period.

The market in the U.S. is forecast to grow at a 5.0% CAGR over the forecast period. Due to the increasing prevalence of deficiencies in nutrients like vitamins, minerals, calcium, powders have seen a significant increase in demand. Many health professionals recommend complete nutrition products. These products are not only more cost-effective and easier than traditional products, but also provide complete nutrition.

These powders are rich in vitamins D and B12, as well as minerals like calcium and iron. They also contain products such as glucosamine and probiotics. These powders also contain flavorings, binders and fillers. These should be consumed with milk or lukewarm, according to most manufacturers.

As a result, E-commerce is expected to increase the visibility of complete nutritional products over the next few years. YFood Labs GmbH and Huel Inc. have been able to market and sell their products to customers around the world through continuous advances in e-retailing.

Due to rising internet penetration and growing consumer preference for mobile shopping, key players in the market are opening specialized ecommerce websites. This will provide significant growth opportunities in the future for complete nutritional products.

Consumer preferences for convenient products and high-quality ingredients have resulted in a rise in consumer willingness to spend more on health-oriented and nutritional products. This will increase RTD shake demand over the forecast period. These shakes come in small packaging such as cans, bottles, and cartons. This makes them easy to transport around the office, on trips, or at the gym.

Product Insights

The market for complete nutrition products was dominated by the powder segment, which accounted for 54.3% of the total revenue. This dominance is expected to continue over the forecast period. Powders are being sought after due to key concerns like a healthier lifestyle and a greater preference for organic and natural products. Powders are a more affordable option than many of their counterparts. This is what is driving consumer demand for powdered nutrition products.

The segment of RTD shakes is expected to grow at 6.8% CAGR between 2021 and 2028. RTD shakes are being adopted by most consumers due to the increasing demand for cost-effective and convenient nutrition products. Due to strong demand from consumers, market players like Huel Inc. and Soylent offer a variety of RTD shakes with different flavors. This is expected to have a positive effect on the segment's growth over the next years.

Bars segment had a higher revenue share than 10.0% in 2020. It is expected to grow at 6.2% between 2021 and 2028. Bars can be used as a snack or to boost energy. These bars contain healthy amounts of minerals and carbohydrates. These claims are almost all sugar-free. Prefer bars with high fiber and all-natural ingredients. These bars are becoming increasingly popular for their ability to provide instant energy, weight loss and meal replacement.

Distribution Channel Insights

Supermarkets and hypermarkets were the dominant market players in complete nutrition products. They accounted for over 43.6% of the total revenue share in 2020. The penetration of independent retail stores like Costco, GNC Holdings LLC, Walmart, Costco, The Vitamin Shoppe and GNC Holdings LLC is increasing product visibility and attracting a wider consumer base. These stores offer a wide range of nutrition brands, which makes them a preferred choice for consumers looking to buy specialized nutrition products. These stores also have significant shelf space dedicated to vitamins and nutritional products. This increases product visibility and makes it easier for consumers to purchase them.

Online distribution channels are expected to grow at 6.7% annually between 2021 and 2028. Due to their convenience, online distribution channels are growing in popularity. Online distribution channels are gaining popularity due to a shift in lifestyles and increasing health-consciousness. E-commerce is gaining popularity and many market players are now selling their products online.

From 2021 to 2028, the convenience store segment will grow at 6.3%. The final product's price is also lower because the profit margins of convenience stores are lower than supermarkets. This has allowed the players to reach more customers through this channel.

From 2021 to 2028, the others channel will experience a 5.0% CAGR. This category includes products that are sold in transit and gyms as well as other specialty shops for health-related products. This channel is seeing a rise in product demand due to the increasing presence of these channels in many countries around the world.

Regional Insights

North America was the dominant market for complete nutrition products in 2020, accounting for more than 42.0% of the total revenue. This is due to rising health-related concerns like obesity and diabetes among youth. Due to the increasing adoption of healthy lifestyles by consumers, the U.S. has seen a high rate of growth in recent years.

The market is expanding because of the increasing prevalence of obesity, heart disease, and cancer in the United States. According to statistics from the Centers for Disease Control and Prevention, in 2017, the U.S. had a 42.4% obesity rate. Around 40.3% of Americans aged 20-39 years old were considered obese.

The Asia Pacific market for complete nutritional products will see a 7.4% CAGR from 2021-2028. Asia Pacific's strong demand for complete nutritional products is the main driver of the market. This includes countries like India, China, Japan, Taiwan, Australia and Taiwan. The region's market growth will be fueled by global players investing in lucrative markets across Asia. The demand for the market is also driven by the high prevalence of unhealthy and improper diets among consumers, including children and women.

The market in Europe is expected to grow at 5.8% between 2021 and 2028. According to the World Health Organization, obesity levels in European countries like the U.K. and Hungary were 27.8%, 26.4% and 26.3%, respectively. These countries also have a high rate of obesity in the young population. The market will be driven by this health trend over the forecast period.

Market Share Insights & Key Companies

There are a few established players in the market for complete nutritional products, but there are also many small and medium players. Launches are key strategic initiatives within the industry. RSP Nutrition launched two ready-to-drink products in May 2020: 'Immunity and Hydrogen Shot' and "TrueFit". This product, which is a wellness-enhancing shot, boosts immunity and hydration and contains electrolytes and botanicals. TrueFit can be used as a meal replacement or protein shake. Both products can be found on the company website.

In January 2020 SlimFast also launched 21 new complete nutritional products. These include RTD meal replacement shakes and snacks, meal replacement bars, meal replacement bars, and shake mix mixes for people following a Keto diet. The company's Keto Ambassador Hazely Lopez promoted the products on ABC's GMA3. SlimFast's Keto products can be purchased at major retailers such as Walmart, Kroger and Publix, Ahold and HyVee. They also sell online at Amazon. The following are some of the major players in the market for complete nutrition products:

• Huel Inc.

• Soylent

• IdealShape

• SlimFast

• LadyBoss

• RSP Nutrition

• Numix

• MuscleBlaze

• Jimmy Joy

• YFood Labs GmbH

Up Market Research published a new report titled “Complete Nutrition Products Market research report which is segmented by Product (RTD Shakes, Powder, Bars), By Players/Companies LadyBoss, YFood Labs GmbH, Numix, IdealShape, Jimmy Joy, Huel Inc, SlimFast, MuscleBlaze, RSP Nutrition, Soylent”. As per the study the market is expected to grow at a CAGR of XX% in the forecast period.

Report Scope

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Complete Nutrition Products Market Report Segments:

The market is segmented by Product (RTD Shakes, Powder, Bars).

Complete Nutrition Products Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.

Key Benefits for Industry Participants & Stakeholders:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Complete Nutrition Products Market

Overview of the regional outlook of the Complete Nutrition Products Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Highlights of The Complete Nutrition Products Market Report:

1. The market structure and projections for the coming years.
2. Drivers, restraints, opportunities, and current trends of Complete Nutrition Products Market.
3. Historical data and forecast.
4. Estimations for the forecast period 2028.
5. Developments and trends in the market.

                1. RTD Shakes

                2. Powder

                3. Bars

7. Market scenario by region, sub-region, and country.
8. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
9. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
10. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Complete Nutrition Products Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.

How you may use our products:

• Correctly Positioning New Products
• Market Entry Strategies
• Business Expansion Strategies
• Consumer Insights
• Understanding Competition Scenario
• Product & Brand Management
• Channel & Customer Management
• Identifying Appropriate Advertising Appeals

Reasons to Purchase the Complete Nutrition Products Market Report:

• The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
• Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
• Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
• The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
• Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.