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Global Automotive Infotainments Market by Type (Audio Unit, Display Unit, Head-up display, Navigation Unit, Communication Unit), By Application (OEMs, Aftermarket) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast To 2028

  • Report ID: ME-485
  • Author: Up Market Research
  • Rating: 4.6
  • Total Reviews: 67
  • No. Of Pages: 226
  • Format:
  • Pub. Date: 2021-03-01
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The Automotive Infotainment Market size is on the rise. It has grown at a CAGR of 5% during 2021-2028 and is projected to reach USD 28 billion by 2028. The global automotive infotainments market consists of various components, such as audio unit, display unit, head-up display (HUD), navigation unit (NU), and communication units that are used for integrating vehicle information with driver command through visual and auditory inputs. Automotive OEMs use these inbuilt systems to make their vehicles more interactive while driving; whereas aftermarket users prefer using them for upgrading their existing vehicles without changing their original parts.


Automotive infotainment is an inbuilt system that integrates vehicle information with driver command. Almost all automakers have already started to offer this feature in their vehicles as it has emerged as a key need for improving the safety and comfort of drivers. However, aftermarket users are more likely to make use of these features by upgrading their vehicles through additional parts.


On the basis of Types, the market is segmented into Audio Unit, Display Unit, Head-up display, Navigation Unit, and Communication unit.


Audio Unit:

Audio Unit is also known as an audio system. It consists of electronic devices for the reproduction or amplification of sound. Audio Units are usually large and complex, with a variety of controls designed to give the user full control over volume levels and other in-vehicle factors. These components may be located by the driver's seat on some vehicles; others have them mounted elsewhere within the vehicle cabin such as under a row of seats, behind door panels, integrated into headrests (as found in many trucks), or installed in central locations like dashboards or center consoles.


Display Unit:

Display units are the monitors that present information to drivers, such as in-vehicle navigation and climate control. These displays provide graphical representations of speed limits or temperature readings for example. In many cases, display units can also be used for entertainment purposes, for example by showing a DVD player on one of them while using another monitor just for driving directions. Some cars have two screens - one being a touchscreen where you need to touch icons on the screen with your finger to navigate through menus and programs. However, with newer models such as the Audi A-Series which is equipped with a head-up display, you can see information from your navigation system and car's speed limit without taking your eyes off the road.


Head-Up Display:

A head-up display (sometimes abbreviated HID) is a device made up of glass or plastic combiners and optical elements that presents data without requiring users to look down at it. They are often used in modern vehicles, especially on the dashboard, but can also be found as part of an aircraft's cockpit design. These devices allow drivers to view information such as speed and navigation instructions while keeping their eyes focused on the road ahead — hence "head-up". Head-Up Displays were first developed for aviation use by Robert Hopper, who designed them so pilots could focus more easily outside the cockpit rather than inside looking at instruments during landing.


Navigation Unit:

A navigation unit helps drivers find their way. Navigation units can be found in dashboard consoles or as a stand-alone component that connects to the car's computer system through a USB cable, Bluetooth connection, and/or wirelessly via Wi-Fi. These devices use global positioning systems (GPS) technology to determine where you are now on earth then plan out your most efficient route for driving using detailed maps.


Communication Unit:

A communication unit is a device that provides connections for phone calls, wireless data, and other audio inputs. It can communicate with the car's engine to turn on power outlets or sound systems. A Communication Unit consists of two parts: one part installed inside the car itself and another external speaker which attaches wirelessly to allow handsfree conversations while driving without compromising safety. It broadcasts over an FM frequency.

The communication unit is a speaker with an integrated microphone that broadcasts over FM frequency, which can be accessed through the car’s radio and speakers.


On the basis of Application, the market is segmented into OEMs and Aftermarkets. The OEM segment is further divided into Infotainment Systems, Navigation Systems, Head-up Displays, and Communication Units while the Aftermarket category consists of Quality Assurance Products & Services



OEMs are using infotainments for the purpose of increasing vehicle safety and comfort. For instance, in vehicles with advanced driver assistance systems (ADAS), navigation units provide information on traffic congestion or construction zones to help drivers avoid accidents. This is done by providing alerts through audio cues and visual displays. Additionally, infotainments can be used as a distraction - so while it may seem like you have nothing better to do than listen to music or watch videos when driving, this will actually take your mind off the road which could lead to an accident if one isn't paying attention.



The use of automotive infotainments in the Aftermarket is not very high as compared to OEMs. The reason for this could be that there are no regulations on the aftermarket products and hence they can be made cheaper than OEM parts, which makes them more attractive to customers. Other reasons why this category has a low usage rate could also include lack of awareness among consumers about these products and their benefits or available only through third-party sources where prices may vary widely from one dealer to another

The global automotive infotainments market has seen an increased demand in the aftermarket segment. The growth of this market can be attributed to rising customer expectations and a growing preference for technology being available as standard on vehicles, which is allowing more customers to opt for upgrading their vehicles with advanced technologies at higher costs. Moreover, the increasing integration of electronics within cars will also contribute towards these prospects over the coming years.


On the basis of Region, the market is segmented into North America, Latin America, and the Caribbean, Europe, Asia Pacific (APAC), Middle East & Africa.

North America is expected to show a notable increase in revenue contribution by 2028 owing to its adoption rate is significantly higher than other regions like Europe or APAC. Owing to low penetration rates of aftermarket infotainments in the region, Latin American countries will see an increased share during the forecast period from 2021-2028 driven by OEM infotainments.

Europe is expected to show a drop in revenue contribution as the region has shown saturation levels for aftermarket infotainment-based audio units and display units due to higher adoption rates of these products by OEMs, which will continue to be the case during the forecast period 2021-2028.

APAC holds promising opportunities owing to market penetration rates lower than other regions like Latin America or Europe with respect to both OEM and Aftermarket Infotainment Systems. APAC also offers lucrative growth potential for cost-effective Audio Units & Display Unit providers who are able to reduce prices through economies of scale without compromising quality (e.g., sourcing from nearby countries). The Middle East & Africa have been witnessing demand primarily driven by the strategy of OEMs to offer infotainment-based products in vehicles exclusively manufactured for these regions.


Growth Factors For The Global Automotive Infotainments Market:

The growth factors of the global automotive infotainments market are as follows-

* Increasing vehicle production and sales to lead towards increased demand for infotainment systems.

* The increasing use of digital devices such as smartphones, Wi-Fi hotspots, etc., which require connectivity with in-vehicle entertainment systems is also providing a boost to the overall growth of this market.

* Introduction of new technologies that offer improved safety features through advanced driver assistance and autonomous driving technology will augment the demand for infotainment systems in vehicles. For instance, Audi AG has recently launched its first self-driving car under the “Audi AI” program working on the Aicon platform – it's a fully electric & scalable self-driving car.

* The growing adoption of infotainment systems in emerging markets such as China and India is expected to provide a prominent opportunity for the growth of this market.


Up Market Research published a new report titled “Automotive Infotainments Market research report which is segmented by Types (Audio Unit, Display Unit, Head-up display, Navigation Unit, Communication Unit), By Applications (OEMs, Aftermarket), By Players/Companies Alps Electric, Clarion, Continental AG, Denso, HARMAN International (Samsung), Panasonic Corporation, Pioneer”. 


Report Scope

Report Attributes Report Details
Report Title Automotive Infotainments Market Research Report
By Type Audio Unit, Display Unit, Head-up display, Navigation Unit, Communication Unit
By Application OEMs, Aftermarket
By Companies Alps Electric, Clarion, Continental AG, Denso, HARMAN International (Samsung), Panasonic Corporation, Pioneer
Regions Covered North America, Europe, APAC, Latin America, MEA
Base Year 2020
Historical Year 2018 to 2019 (Data from 2010 can be provided as per availability)
Forecast Year 2028
Number of Pages 226
Number of Tables & Figures 159
Customization Available Yes, the report can be customized as per your need.

The report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applications, and competitor analysis.

Global Automotive Infotainments Industry Outlook

Global Automotive Infotainments Market Report Segments:

The market is segmented by Type Audio Unit, Display Unit, Head-up display, Navigation Unit, Communication Unit and By Application OEMs, Aftermarket.


Some of the companies that are profiled in this report are:

  1. Alps Electric
  2. Clarion
  3. Continental AG
  4. Denso
  5. HARMAN International (Samsung)
  6. Panasonic Corporation
  7. Pioneer

Automotive Infotainments Market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report.


Key Benefits for Industry Participants & Stakeholders:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the Automotive Infotainments Market

Overview of the regional outlook of the Automotive Infotainments Market:

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). North America region is further bifurcated into countries such as U.S., and Canada. The Europe region is further categorized into U.K., France, Germany, Italy, Spain, Russia, and Rest of Europe. Asia Pacific is further segmented into China, Japan, South Korea, India, Australia, South East Asia, and Rest of Asia Pacific. Latin America region is further segmented into Brazil, Mexico, and Rest of Latin America, and the MEA region is further divided into GCC, Turkey, South Africa, and Rest of MEA.

Automotive Infotainments Market Overview

Highlights of The Automotive Infotainments Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of Automotive Infotainments Market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2028.
  5. Developments and trends in the market.
  6. By Type:

                1. Audio Unit

                2. Display Unit

                3. Head-up display

                4. Navigation Unit

                5. Communication Unit

       7. By Application:

                1. OEMs

                2. Aftermarket

  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Automotive Infotainments Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2028.


How you may use our products:

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  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Automotive Infotainments Market Statistics

Reasons to Purchase the Automotive Infotainments Market Report:

  • The report includes a plethora of information such as market dynamics scenario and opportunities during the forecast period
  • Segments and sub-segments include quantitative, qualitative, value (USD Million,) and volume (Units Million) data.
  • Regional, sub-regional, and country level data includes the demand and supply forces along with their influence on the market.
  • The competitive landscape comprises share of key players, new developments, and strategies in the last three years.
  • Comprehensive companies offering products, relevant financial information, recent developments, SWOT analysis, and strategies by these players.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Automotive Infotainments Market Overview
   4.1 Introduction 
      4.1.1 Market Taxonomy 
      4.1.2 Market Definition 
      4.1.3 Macro-Economic Factors Impacting the Market Growth 
   4.2 Automotive Infotainments Market Dynamics 
      4.2.1 Market Drivers 
      4.2.2 Market Restraints 
      4.2.3 Market Opportunity 
   4.3 Automotive Infotainments Market - Supply Chain Analysis 
      4.3.1 List of Key Suppliers 
      4.3.2 List of Key Distributors 
      4.3.3 List of Key Consumers 
   4.4 Key Forces Shaping the Automotive Infotainments Market 
      4.4.1 Bargaining Power of Suppliers 
      4.4.2 Bargaining Power of Buyers 
      4.4.3 Threat of Substitution 
      4.4.4 Threat of New Entrants 
      4.4.5 Competitive Rivalry 
   4.5 Global Automotive Infotainments Market Size & Forecast, 2018-2028 
      4.5.1 Automotive Infotainments Market Size and Y-o-Y Growth 
      4.5.2 Automotive Infotainments Market Absolute $ Opportunity 

Chapter 5 Global Automotive Infotainments Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2 Automotive Infotainments Market Size Forecast by Type
      5.2.1 Audio Unit
      5.2.2 Display Unit
      5.2.3 Head-up display
      5.2.4 Navigation Unit
      5.2.5 Communication Unit
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global Automotive Infotainments Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2 Automotive Infotainments Market Size Forecast by Applications
      6.2.1 OEMs
      6.2.2 Aftermarket
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Automotive Infotainments Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Automotive Infotainments Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America Automotive Infotainments Analysis and Forecast
   9.1 Introduction
   9.2 North America Automotive Infotainments Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America Automotive Infotainments Market Size Forecast by Type
      9.6.1 Audio Unit
      9.6.2 Display Unit
      9.6.3 Head-up display
      9.6.4 Navigation Unit
      9.6.5 Communication Unit
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America Automotive Infotainments Market Size Forecast by Applications
      9.10.1 OEMs
      9.10.2 Aftermarket
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe Automotive Infotainments Analysis and Forecast
   10.1 Introduction
   10.2 Europe Automotive Infotainments Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe Automotive Infotainments Market Size Forecast by Type
      10.6.1 Audio Unit
      10.6.2 Display Unit
      10.6.3 Head-up display
      10.6.4 Navigation Unit
      10.6.5 Communication Unit
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe Automotive Infotainments Market Size Forecast by Applications
      10.10.1 OEMs
      10.10.2 Aftermarket
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific Automotive Infotainments Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific Automotive Infotainments Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific Automotive Infotainments Market Size Forecast by Type
      11.6.1 Audio Unit
      11.6.2 Display Unit
      11.6.3 Head-up display
      11.6.4 Navigation Unit
      11.6.5 Communication Unit
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific Automotive Infotainments Market Size Forecast by Applications
      11.10.1 OEMs
      11.10.2 Aftermarket
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America Automotive Infotainments Analysis and Forecast
   12.1 Introduction
   12.2 Latin America Automotive Infotainments Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America Automotive Infotainments Market Size Forecast by Type
      12.6.1 Audio Unit
      12.6.2 Display Unit
      12.6.3 Head-up display
      12.6.4 Navigation Unit
      12.6.5 Communication Unit
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America Automotive Infotainments Market Size Forecast by Applications
      12.10.1 OEMs
      12.10.2 Aftermarket
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA) Automotive Infotainments Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA) Automotive Infotainments Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA) Automotive Infotainments Market Size Forecast by Type
      13.6.1 Audio Unit
      13.6.2 Display Unit
      13.6.3 Head-up display
      13.6.4 Navigation Unit
      13.6.5 Communication Unit
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA) Automotive Infotainments Market Size Forecast by Applications
      13.10.1 OEMs
      13.10.2 Aftermarket
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Automotive Infotainments Market: Competitive Dashboard
   14.2 Global Automotive Infotainments Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Alps Electric
      14.3.2 Clarion
      14.3.3 Continental AG
      14.3.4 Denso
      14.3.5 HARMAN International (Samsung)
      14.3.6 Panasonic Corporation
      14.3.7 Pioneer
Segments Covered in the Report
The global Automotive Infotainments market has been segmented based on

By Types
  • Audio Unit
  • Display Unit
  • Head-up display
  • Navigation Unit
  • Communication Unit
By Applications
  • OEMs
  • Aftermarket
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Alps Electric
  • Clarion
  • Continental AG
  • Denso
  • HARMAN International (Samsung)
  • Panasonic Corporation
  • Pioneer

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